Skip to main content

Background score and Its importance in explainer videos

Music is something we all love, appreciation for which is ingrained in us since the time we’re born till the time we die. Expression of thoughts is supported by music, so is a display of passion! Music has the power to move, motivate and steer people into action; to the extent that even advertisements feature the choicest selection of music to drive sales.
In today’s world, it is difficult to imagine advertisements without a background score to support it. Every ad you see on television harnesses the power of music to subconsciously “grab audience attention”. There have been instances of advertisements having gone on to become viral, solely because of their selection of narration backed by good background music.
Even your explainer video needs a good selection of background score, just to keep things ticking! This is why many companies that invest in explainer videos ensure that the music sets the mood for the narrative. When an explainer video is made, it follows a holistic approach paying equal attention to the script, characters,  voice-over narration and last but not the least “a good background piece of music” (to ensure that all the above fall in place).
Would you ever play a video game that is devoid of background music or sound effects? I presume not unless you’re one of those silent movie era buffs! Similarly, an explainer video that has a good instrumental piece to fill the void immediately gets more takers! Music is critical to enhancing the overall impact of your explainer videos and viewers need it so that they end up being informed and entertained at the same time.
While the prime focus of an explainer video is to succinctly explain your product/service/idea; it also aims at subtly adding an element of fun so that your video garners rave reviews from the masses. The sound is not added to take the focus away from the message; rather it succors in creating an overall impact in tune with the message you’re trying to relay to the audience members.
But how to choose the right background score for your explainer video?
In order to know that, it’s essential to scan your customers and their demographics. If you have to offer a product that would appeal only to the corporate, you’re more likely to choose a formal overtone for your video. On the other hand, if you’re targeting the youth, an upbeat theme is what is essential for you to deliver an impact with your animation video. Ensure that the music doesn’t take away the focus from the message. It should complement your visual story!

Popular posts from this blog

5 Reasons Why Animation is Compelling to Younger Viewers

How important is it for you to capture the attention of the target audiences with relevant advertisements? Not so much, or your business depends upon it? I’m pretty sure it’s the second option, isn’t it? Static style of advertisements has been good enough, however since animation has been re-introduced in the market, animated videos offer exciting and effective ways to reap customers attention amongst the target audience of your brand/product. There are several animation companies, animation studios, motion graphics companies and graphic designing companies that have come up with a smart move to do business with the brands who have mostly younger viewers as their target audience. Why? Animation, irrespective of being 2D or 3D animation, has a very influential and long-lasting impression on the younger viewers. Still wondering why is it that animation is so highly recommended for the younger target audience? Well, here’s why… ANIMATED ADVERTISEMENTS ARE CAPTIVATING Have you ever compar…

Think before you approach an animation video company

You’ve been with us from our last article Make that perfect 2D animated video with the right animation video company. In this article, you will learn some additional factors you must keep in mind before you sign up with a 2D animation atlas on the studio for an explainer video. Factual Testimonials What do past clients have to say about the animation studio? Reviews, ratings, recommendations, and testimonials on their websites or LinkedIn profiles help determine this. Doing, this gives you the confidence to choose the production house without any hesitation.
Coherence and Responsibility A good animation studio will guide you properly when it comes to the selection of style for the video ( whiteboard animation, motion graphics, character animation ), duration and much more for the video. You know your company/brand better but a good studio will have expertise in the field. Make it a point to listen to their recommendations even in the case of disagreement. There are cases when an excellent v…

Creating characters in explainer videos: Behind the scenes action

While writing, reading or listening to a story, it’s characters that comprise the essence. In other words we relate the those characters, they have to ability to build a story or to completely knock it down. If done well, characters can be really inspiring and build a strong connection with your target audience in character animation videos. In this article, we present to you an exclusive sneak peek on how characters are created. Enjoy it! CUSTOMIZED CHARACTERS WORK BESTBefore you start sketching characters for an animated explainer video it’s best to craft custom characters aimed to your specific target audience. By this what we mean is, characters are customized keeping in mind how potential customers look at them and behave. Characters generate emotions and a strong connection from your target audience. But characters cannot be created overnight out of thin air. It’s not as simple as it may seem, creating and animating takes a lot of hard work. Developing that special connection withi…