Skip to main content

The best way for marketers to tell brand stories


As a part of the content marketing, we’re always looking for different to help brands narrate their stories in an engaging and meaningful ways. With the raid growth in technology and better tools emerging in the marketplace, an interesting phenomenon occurs: The way we digest and experience content has changed incredibly. For instance, take the news. Take a quick recap about how we followed current events 20 years ago. We heavily relied on the Sunday newspaper or watched extensive amount of news coverage on TV. And how do we do the same thing now?
We bookmark certain websites, follow publishers on social media, or subscribe news outlets for email notifications. Technological innovations influences in what way we consume information. This is the biggest challenge content marketers face. Great content that is specific to target audience’s needs is produced every day, but is it any effective if the audience never sees it? Big problem, right?


Nearly two-thirds (65%) of viewers surveyed say visual media is crucial to how brands communicate their brand stories. What’s even more interesting and certain is that an overwhelming majority believes visual media will overtake all other media forms in the future.
Who is a brand’s best friend?
Infographics and videos are the two leading forms of visual media that facilitate the storytelling strategies of brands. When done right, brands can make full use of infographics and explainer videos as extremely powerful tools to break down complex information into comprehensible pieces of customer collateral.


Going by the trends, the growth in content as well as popularity of the videos is really really quick. News feeds these days automatically play video without any action from the user. More and more marketers are moving forward with videos, and that’s due to the easy shareability of the medium. Watching video often requires less time of the user than reading through a story in a blog or a news outlet. Still not sure about the effectiveness of branded explainer videos?
Storytelling and marketing both go hand-in-hand, if you think about it. Whether it’s by producing impressive infographics, writing a free online guide or a copy of a Facebook ad – trying to capture audience’s attention is important and the way you approach storytelling. The scope is endless for how you represent stories, products and services.

Popular posts from this blog

5 Reasons Why Animation is Compelling to Younger Viewers

How important is it for you to capture the attention of the target audiences with relevant advertisements? Not so much, or your business depends upon it? I’m pretty sure it’s the second option, isn’t it? Static style of advertisements has been good enough, however since animation has been re-introduced in the market, animated videos offer exciting and effective ways to reap customers attention amongst the target audience of your brand/product. There are several animation companies, animation studios, motion graphics companies and graphic designing companies that have come up with a smart move to do business with the brands who have mostly younger viewers as their target audience. Why? Animation, irrespective of being 2D or 3D animation, has a very influential and long-lasting impression on the younger viewers. Still wondering why is it that animation is so highly recommended for the younger target audience? Well, here’s why… ANIMATED ADVERTISEMENTS ARE CAPTIVATING Have you ever compar…

Think before you approach an animation video company

You’ve been with us from our last article Make that perfect 2D animated video with the right animation video company. In this article, you will learn some additional factors you must keep in mind before you sign up with a 2D animation atlas on the studio for an explainer video. Factual Testimonials What do past clients have to say about the animation studio? Reviews, ratings, recommendations, and testimonials on their websites or LinkedIn profiles help determine this. Doing, this gives you the confidence to choose the production house without any hesitation.
Coherence and Responsibility A good animation studio will guide you properly when it comes to the selection of style for the video ( whiteboard animation, motion graphics, character animation ), duration and much more for the video. You know your company/brand better but a good studio will have expertise in the field. Make it a point to listen to their recommendations even in the case of disagreement. There are cases when an excellent v…

Creating characters in explainer videos: Behind the scenes action

While writing, reading or listening to a story, it’s characters that comprise the essence. In other words we relate the those characters, they have to ability to build a story or to completely knock it down. If done well, characters can be really inspiring and build a strong connection with your target audience in character animation videos. In this article, we present to you an exclusive sneak peek on how characters are created. Enjoy it! CUSTOMIZED CHARACTERS WORK BESTBefore you start sketching characters for an animated explainer video it’s best to craft custom characters aimed to your specific target audience. By this what we mean is, characters are customized keeping in mind how potential customers look at them and behave. Characters generate emotions and a strong connection from your target audience. But characters cannot be created overnight out of thin air. It’s not as simple as it may seem, creating and animating takes a lot of hard work. Developing that special connection withi…