Skip to main content

3 Facts you should know about animated explainer videos



What is one of the hottest marketing tool? Explainer videos! They are being extensively published on conversion pages of websites. Companies use them at trade shows and also as pre-roll ads on YouTube. While it’s possible to make your own promotional corporate videos, there are several reasons why hiring a professional animation video company to write, produce and deliver your animated explainer videos. Remember a few points:
There are some companies that are so attached to their product or service that they cram a large number of details into their explainer videos. Explainer videos should serve the purpose of simplifying your brand’s message. Here’s a useful tip:
While it may not be your cup of tea to write your own script, you can be involved in the process of script creation process. You know your company and your customers the best. Nobody else knows it like you do. So if the animation video company you’ve approached to make your corporate videos says they’ll write your script without asking you to fill out a creative detail then maybe it’s not the best match.
Keep your message simple, as it’s the only way if you want your animated explainer videos to convert viewers into customers. And, the best time conversion time is between 60 to 90 seconds. So, trying to fit in each and every detail about your product or service is not going to help. Just make sure that your animated explainer video has a strong call-to-action in it. Just tell the viewers what your product is and how it will make their lives better. Simply give out information about how to make a purchase.
If you’re simply planning to post your video and not keep check of the views and clicks then you’re losing out on a huge opportunity to understand your leads better. What you can do is use Google URL and then add those comments inside your corporate videos and that way you will be able to see when people are clicking on your videos and when they are not. You can experiment with the landing page your video is placed in and gather metrics for each page. This data will prove most valuable to you as you’ll know exactly what your viewers find engaging and what attracts them to take action.
Create animated explainer videos that prove to be beneficial to your business in every aspect and not just because it’s a trendy thing to do. Understand well all the metrics involved and you’ll see why these videos are the best marketing tool around.

Popular posts from this blog

5 Reasons Why Animation is Compelling to Younger Viewers

How important is it for you to capture the attention of the target audiences with relevant advertisements? Not so much, or your business depends upon it? I’m pretty sure it’s the second option, isn’t it? Static style of advertisements has been good enough, however since animation has been re-introduced in the market, animated videos offer exciting and effective ways to reap customers attention amongst the target audience of your brand/product. There are several animation companies, animation studios, motion graphics companies and graphic designing companies that have come up with a smart move to do business with the brands who have mostly younger viewers as their target audience. Why? Animation, irrespective of being 2D or 3D animation, has a very influential and long-lasting impression on the younger viewers. Still wondering why is it that animation is so highly recommended for the younger target audience? Well, here’s why… ANIMATED ADVERTISEMENTS ARE CAPTIVATING Have you ever compar…

Think before you approach an animation video company

You’ve been with us from our last article Make that perfect 2D animated video with the right animation video company. In this article, you will learn some additional factors you must keep in mind before you sign up with a 2D animation atlas on the studio for an explainer video. Factual Testimonials What do past clients have to say about the animation studio? Reviews, ratings, recommendations, and testimonials on their websites or LinkedIn profiles help determine this. Doing, this gives you the confidence to choose the production house without any hesitation.
Coherence and Responsibility A good animation studio will guide you properly when it comes to the selection of style for the video ( whiteboard animation, motion graphics, character animation ), duration and much more for the video. You know your company/brand better but a good studio will have expertise in the field. Make it a point to listen to their recommendations even in the case of disagreement. There are cases when an excellent v…

Creating characters in explainer videos: Behind the scenes action

While writing, reading or listening to a story, it’s characters that comprise the essence. In other words we relate the those characters, they have to ability to build a story or to completely knock it down. If done well, characters can be really inspiring and build a strong connection with your target audience in character animation videos. In this article, we present to you an exclusive sneak peek on how characters are created. Enjoy it! CUSTOMIZED CHARACTERS WORK BESTBefore you start sketching characters for an animated explainer video it’s best to craft custom characters aimed to your specific target audience. By this what we mean is, characters are customized keeping in mind how potential customers look at them and behave. Characters generate emotions and a strong connection from your target audience. But characters cannot be created overnight out of thin air. It’s not as simple as it may seem, creating and animating takes a lot of hard work. Developing that special connection withi…