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Showing posts from December, 2016

A designer’s guide to striking minimalist designs

Minimalism in no ways means the lack of creativity. In fact, it has been around for sometime now and in a fresh breath of relief from the overly busy and unnecessarily cluttered websites, posters, ads and logos. For those of you still relatively new to this art form, minimalism as a concept is the stripping away of the excess and the strategic placing of of the design elements. The surprising result can be a more calmer, yet powerful design that perfectly conveys the message. Minimalism today exists in everything design, whether it architecture to fashion to logo design. To get the best out of a minimalist design, be sure to use the elements in the right proportion. And by the right elements we mean, color, layout, white space, graphic & typography – all play crucial roles in creating great minimalist designs. Here below is our take on the different design principles and how they correlate with minimalism. SELECTION OF MINIMALIST COLORSThe key of achieving that ideal minimalist desi…

Infographics : A Walk through from Start to Finish!

It’s one thing to create infographics, but it’s another thing to conceive ideas, design, and produce. Let’s not get taken aback. It’s not too overwhelming but it’s not a cakewalk either. With an adept team, the process of creating visual information, famously known as infographics or infographic presentation Design should suffice to reach your intended audience and your company’s brand. Done in the right way, and the process should be an exciting and effortless one. Luckily, we have come up with a stepwise walk through to create some jaw-dropping infographics. STEP 1: SPELL OUT THE GOALS An effective infographic needs to be on par with your overall objective. Having a clear understanding of exactly what king of effect you’re looking for will delineate and strengthen the relationship between text and image. STEP 2: WRITE YOUR CONTENT Once the purpose and target have been sketched out, the next step would be to write the text for the infographic. Text is useful to break down your infogra…

3 reasons why animated explainer videos kill high bounce rates

That feeling of alienation when people keep leaving your website after a quick glance is shattering right? It seems like someone is posing a hindrance from engaging with your potential customers. If you still  don’t know whose your company’s #1 enemy is yet, then we’ve got a name for it, it’s called Bounce Rate – the percentage of visitors who visit your website and leave it without visiting any other page on your site. It results in no leads, no engagement, no conversion, no sales, no nothing. In order to prevent this evil power grow bigger and take over what you require is an animated explainer video! It’s the only way you can explain in an entertaining and engaging way, who are you, what you do and how you’re ready to solve your audience’s problem. Let’s go through three main abilities that proves why animated explainer videos have the traits of a superhero that can save your day: THEY’RE INSTANT ATTENTION GRABBERS It’s no surprise that the human attention span is lower than that o…

3 Reasons why videos marketing is a stepping stone to business success

In the world of business, are you an eCommerce firm, an attorney, a dentist or a technical equipment manager? Adorn any hat, you need  video marketing to boost your business. Why? Because a video stands as a testimony to two things: today, it’s the best medium to convey information to consumers and video marketing tips it’s the most preferred medium to consume information. Did you know that one-third of all online activity consists of watching videos? And this number is only growing. If your aim is to connect with the consumers, educate them about your brand, or to convert them into customers – wouldn’t it be a smart step to use videos that’s their preferred source of online content. It’s no surprise that videos have been called content with the best ROI, by 51.9% of marketing professionals, worldwide. No other medium converts better than marketing videos with a success rate of 70%. However, that doesn’t mean that simply creating a video is the solution to all your marketing goals! T…

3 Reasons why videos marketing is a stepping stone to business success

In the world of business, are you an e Commerce firm, an attorney, a dentist or a technical equipment manager? Adorn any hat, you need  video marketing to boost your business. Why? Because a video stands as a testimony to two things: today, it’s the best medium to convey information to consumers and video marketing tips it’s the most preferred medium to consume information. Did you know that one-third of all online activity consists of watching videos? And this number is only growing. If your aim is to connect with the consumers, educate them about your brand, or to convert them into customers – wouldn’t it be a smart step to use videos that’s their preferred source of online content. It’s no surprise that videos have been called content with the best ROI, by 51.9% of marketing professionals, worldwide. No other medium converts better than marketing videos with a success rate of 70%. However, that doesn’t mean that simply creating a video is the solution to all your marketing goals!

Here’s how you can make most of your animated explainer video

Your animated explainer video flight is about to take off, you want to make sure you’ll be making the most out of it. There are ways to do that, but it greatly depends on your input! Videos have some distinct traits that will help you gain full profit for your marketing efforts. Let’s say you customize the creative process to the very bone and they can give you detailed insight on their response. Take advantage of your animated explainer video by considering these from the very start. Let’s see how! Agree on your goals first It all begins with a purpose. If you’re eager on knowing what metrics you should be paying most attention to, then you can identify the following before starting out with your own. Set your target audience. Who are you interacting to about your product? Is it a he or a she? What’s the age group? What does he or she do for a living? What are his or her hobbies? Before making your animated explainer video, you should be able to answer every single question about your t…

5 Ways to Ensure Your Infographic Design Goes Viral

Okay, so you’ve spent all your creative efforts, designing a top notch infographic for your business and are all set to go all guns blazing with it! But wait; designing is just the preliminary part. The actual fight is to make it go viral! You could create an awe-inspiring Salvatore Dali-esque work of art with your infographic designs, but all your efforts go awry if you don’t have the right channels to market it. A successful infographic design is the one which is communicated to the right audience, harnessing the right channels. Here are ways in which you can help your infographic design go viral! 1. Make it embeddable Social media is where the entire world is at! Then why shouldn’t your infographic? Ensure that your infographic is made embeddable. Include a small text area with a code that users can copy, thereby sharing your infographic on their site with a back link to yours. Social media catapults your infographics’ popularity to a whole new paradigm, courtesy the propensity wit…

5 Predictions for the Future of Animated Marketing Videos

It’s no surprise that animated marketing videos offers one of the best ways to immediately engage website visitors. As a popular tool in digital marketing, video conserves a website visitor’s time and effort and allows startups to explain their supreme benefits quickly. Are you still under the notion that affordable, top-quality computer-assisted animation is the thing of the future? Well, the future is now, and the following 5 tips are for anyone making their first animated marketing video. Whiteboard animation is losing out its popularity… fast and how! Whiteboard animation is becoming a thing of the past now. At some point in ancient history (somewhere in 2007), a man with a vision discovered the wonders of whiteboard videos. “It’s just drawing in front of a camera!” where the magic words. And not only is the technique easy, but the effect is often hypnotic. A well-done video captivates viewers as you take your idea from a blank whiteboard through growth, evolution, and finally a f…

Should we use Custom infographic Design as a Tool to Fetch Web Traffic?

A search for a compact way to interpret data and represent it in a visually appealing manner brought me to a blessed landmark solution – Custom Infographics Design. A great medium of communication of any possibly thinkable information. Here we are talking about vast data ranging from representation of earnings to ideas, an innovative resume of a graphic designer and most importantly, a successful content management approach multiplying the online visibility of a website. How will it benefit you? Its easily shareable, Helps spawn inbound links to your website.
So how do you go about creating one? This post today reveals 5 tips to make an entry into the world of Infographics! Must be Informative The primary function of an infographic is presenting information soaked in creativity and in a unique fashion. However, that does not by any chance mean a lack in content creation which the customers are in search for. An infographic must contain content that’s real and provide good knowledge on …

8 Rules for animated explainer videos of all styles

Animated explainer videos are the flavor of the season in the business world today. To put it in simple words, these videos are made by an operator, usually in animated form and used for marketing of a brand, product or service. Animated explainer videos serve to be very economic and effective and is always the best option in regard to marketing. Going for a professional explainer video maker always helps the marketing aspect of a company and adds to the marketing aspect of a company but this should be done only after careful examination of the kinds of videos produced previously by the video maker and if they are actually good and serve the purpose of marketing. You know what doesn’t catch attention of the audience? Bad explainer videos resulting reduced publicity and decreased revenues. What is the reason for this?
A few crucial mistakes which should always be kept in check while creating an explainer video for your business. Therefore, to avoid those mistakes always remember these …

Reasons Why Your Infographic designs Flop

A great design is capable of narrating a compelling visual story! It’s something that immediately catches the eye and prompts further reading. Many businesses all over the world make use of infographics to “up their game” to the next level. An infographic is simply data visualization that aims at explaining complex data with ease; thereby adding value in the form of a great design. This renders information easy to understand and digest. Infographics are an integral part of marketing and many companies have successfully deployed them as part of their branding strategy. Here’s how infographic designs are beneficial to your business: They enhance brand advocacyThey are easily shareable, making your business seenThey drive more traffic to your website While infographics may seem easy to create, they’re often the trickiest part of marketing. Here are a few don’ts that need to be followed while creating infographics: 1. Don’t make it huge Infographics that are data heavy are a strict no-no. …