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Showing posts from May, 2017

5 Predictions for animated marketing videos in 2017

Explainer video should be a part of your next marketing strategy as it reaches is kickass. There’s no way you can engage website visitors better and increase click-through rates. Because of their growing popularity in digital marketing campaigns, the future of these videos looks bright. But just putting a lot of creativity in video creation is not enough. The world of digital marketing is demanding in terms of freshness and changes in the way the videos are marketed. Based on this, we’ve made the following predictions for you to keep in mind churn out the best explainer videos in the year 2017. 1. Whiteboard animation is no more popular: Whiteboard animation was once a very popular, with it is innovativeness and freshness lent to regular Explainer video. The whole idea of a blank whiteboard transforming, growing and evolving into a fully formed product was fascinating and unique. But then, every innovation has a shelf-life. Like any other trend, everybody started doing whiteboard anima…

8 Reasons Why an Animated Video is a ‘Must’ For Your Business

Do you remember how much beloved animated characters were for us when we were kids? Such is the charm of animated videos. It doesn’t matter whether you are at your worst mood, animated videos can surely lighten you up. From movies to products animation has been helping everyone. Wondering how animation helps your business? Have a look at the listed below points : BECAUSE WE LOVE ANIMATION: Yes, we all do! Whether you are a kid or an adult, animation has been dear to us since ages. While watching animation, we do not have to put in extra effort to concentrate on the content. The vibrant images in the animated videos is itself enough to grab the attention of a large audience. Many corporate firms take the help of business animated videos to introduce their product or service and that alone does all the trick. So what are your waiting for? GREAT MARKETING TOOL: Suppose you are launching a product and for that you have launched a video which explains only the technicalities. Do you think t…

5 Tips for Creating Effective Presentations

Presentations are an inherent part of today’s work world. From sales pitches to why you accept that pay hike by the end of this year, the goal is to instruct and persuade others. It takes preparation and practice to polish presentation skills. Here are 5 basic yet important tips that’ll over time increase your confidence and ability to engage audiences. The message and the purpose should be clear When presenters lack clarity in their main message and get deviated from the primary reason for presenting, they can become stretched and end up speaking about superfluous and non-relevant information. It becomes very important to build the presentation around the key message and the important supporting points the speaker is trying to convey. Know your audience well

It is necessary to gather intelligence by analyzing the makeup of the audience before deciding on the structure of the presentation. Factors such as the group’s demographic makeup, mindset and level of understanding in terms of the…

Top 5 Business Presentation Tools in the Market Today

The art of presentation is a skill that only a few think-tanks are capable of efficiently delivering. In the realm of business presentation, nothing explains things more succinctly than a good presentation, capable of communicating even the slightest detail. Here is a list of the top 5 software applications that come in handy while creating presentations pertaining to business: 1. MS PowerPoint Ultimately, it all boils down to this one, coveted software called Microsoft Powerpoint. Ever since making its foray into everyday life as a presentation tool, this software has undergone rigorous changes in formats, designed in a way to bring out the best presentations. The program’s ease of use is one of the reasons why it is still the most preferred software for delivering business ideas in a crisp and concise format. Replete with amazing templates, Powerpoint delivers immaculate visual impact through the added usage of multimedia. This, in turn, enhances the viewer’s focus.
2. Keynote
This wonde…

What does a pitch video do for business?

The world today is fiercely competitive. It becomes very important for every business to remain unique. Think of it, when you pitch your idea to a client, there are dozens of other competitors ready with their pitches. And more or less their offering is going to be the same. Who would the client give his/her business to? The potential service provider who impressed him/her the most.
RFI, RFQand RFP – the process
That impression building starts right from the RFI (Request for Information) you send to the client. It’s natural that you would want to pack the RFI with lots of data and information on your company’s past achievements. How about packing the PPT with a pitch video? For e.g.; if your company is into electronic surveillance, then along the PPT which you usually send as an RFI, you can send a pitch video done in animation. You can put in images of all the dynamic work you have done for other clients and see the difference for yourself.
PowerPoint presentation from other competitors…

7 Ways to make your presentation more expressive

Did you know corporate business presentations which are expressive are likely to receive more attention from clients than those which are overloaded with information? Well yes, it’s a fact. You probably must be wondering from where this expressive comes! Don’t worry we are here to help. Listed below are some easy to use tips to make your clients go head over heels for your service or product. SHORT AND GOOD CONTENT Let’s face it – Clients are not there to see how much content each of your slides hold. Rather they would be happy to know what is it that you offer them, how you work and how that work stand out from the rest of the presentation design companies. So, skip out the unnecessary information and focus on the services you offer. APPROPRIATE TITLE Supplement your content with an appropriate title. Keep the title short, usually between 1-3 words. Review it to see if it matches with your content. Remember within a few minutes you must explain everything the clients need to know. A g…

Milestones in 2D character animation: a complete guide

The animation industry is a colossal world which rests on skills that are alike in basic structure yet consists of diverse ways to achieve the same dream. The dream of turning fantasy into reality! Speaking of which in our last article A Journey through Traditional Animation we touched upon a few milestones we meet along this amazing journey. Well, let’s take the ride to the finish in this one. So, here are a few more landmarks 2D animation studio close in to reach the finish line. Layout or Mapping After the completion of the designing of the storyboard, layout is basically the listing of different shots to be presented in the scenes. The animation team here decides on the camera angles, shading of the scene, lighting etc. This helps in conceptualizing poses of the characters in the scene and each pose is visualized in a drawing. The storyboard and these drawings are then incorporated with the audio and by the end of it an animation is formed. Animation the story begins This is the point …

Ways to effectively destroy your presentation!

Delivering the right kind of content to the audience requires a synergy of crystal clear thinking and concise communications. In a business environment, everything you put forth should be in a format that is both engaging and easy to grasp. While delivering a presentation, certain things are to be kept in mind, lest you want your presentation to fail its desired purpose. What not to do/things to be avoided in a presentation: 1. Reading from your slides Perhaps the biggest faux pas is directly reading from slides without adding information. It should be kept in mind that presentation slides serve the purpose of visually highlighting information. Your contribution should supplement the information that is already mentioned on the slides. Instead of reading from the slides, you should elaborate on the slide’s gist by adding additional information. 2. Speaking in a monotone
Keeping your audience engaged is the most arduous task as a presenter. In order to assure that, you must vary your to…

How mickey mouse came to our lives with 2D character animation

We’ve grown up watching lovable cartoon characters such as Mickey Mouse, Snow White and Popeye the Sailor Man on TV! They were live characters, who talked and moved and interacted with us. But how many of us actually tried to push the envelope and explore the science behind those characters in those pure days? How did they come to life? How were they so like us, they talked and walked and did what we do yet looked so different? For all those curious minds and every interested soul out there, 2D animation brought these characters to live.  Yes, several hours have gone into developing and spawning those unforgettable animated cartoon characters using 2D character animation. What is 2D animation? Objects move and transform on screen in a two dimension set-up in 2D animation. It can be done by creating images applying traditional celluloid or in present times by using computerized animation soft wares. Back-to-back images are put in a sequence or “frames” creating the illusion of movement wh…

Know How Important Storyboarding is for Your Explainer Video

Whether you are a creating an animated explainer video, corporate business video or simply a demo video, the first thing you need is a concrete planning. And why just in videos? Do we not need planning in our daily activities as well? This is what storyboard sketches do in video creations. Storyboard sketches are nothing but a scene by scene representation of your final video. Storyboard drawings or sketches (as you may like to call) start after the scripting stage is finally approved by the client. So, sketch out your storyboard carefully to make your video production process, a breeze. Keep reading further to know why you need a good storyboard for animation. HELPS YOU IDENTIFY IF YOUR IDEA WOULD WORK Now that you have a detailed plan in your hand, you can decide whether your idea would work. Also, storyboard sketches would help you carve a better way if you think the idea is not good enough to work out. When you have, the whole plan sketched out, it would be a lot easier to find ou…