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Showing posts from June, 2017

What Should be the Length of Your Next Animated Explainer Video? - PitchWorx

Explainer videos are in rage for online marketing and sales optimization, well we all know this fact by now. With these videos flowing all over the internet and on web pages of all businesses, the question is how long 2D animation videos should or others made by using different techniques be? To figure this out let’s look at what you need to consider first: -What is the purpose of your animated explainer video? -Where will it be placed? On a homepage, blog, youtube or on landing-page? -What desired action you wish the viewers to take after they watch the video? The third question is actually the most important as it takes your lead to the action. The attention span of the internet savvy audience is reducing constantly giving momentum to shorter videos as compared to longer ones. Short videos are easy attention grabbers, no doubt but how short should they be? You may consider making a one minute, two, three minutes or even more than that. Knowing how short your animated explainer video shoul…

These 3 mistakes can make your presentation look old

With Microsoft PowerPoint turning 25 this past year like we all know, it’s in the middle of a quarter life crisis. When PPT first entered as the new kid in the block, all that was required was its presence. Just pick one of the good old templates, throw in the bullet points and there you had it – an executive-quality, boardroom ready presentation. But times are different now. The same old tricks do not are not enough to impress the audience anymore and the same thing that once got them leaning forward in their seats might have them roll their eyes or just reach for their phones instead. What more PowerPoint is no more the only presentation maker in town. Younger, better competitors like Keynote and Prezi provide a fresh approach to slide transition, layouts and animation. Slide design matters today if you want to impress the audience PowerPoint is the “Big Daddy” in the business, and is still considered the ultimate presentation solution. But that doesn’t mean in any way that you lose you…

Some fun ways to find video inspiration

There are endless number of ways to find inspiration on any given subject. Then why sometimes there seems to be a dearth or we often our minds blank when a task needs to be done? At several points in our lives all of us face the grueling task of creating content that’s both engaging and repeatable. Here are some awesome ways to find inspiration when your mind hits that blank spot. Try Google’s Keyword Planner When searching for creative ideas for video content, Google Keyword Planner can give you insight you may not have thought of considering. You can take forward these keywords by combining them into a list and multiply assorted keywords together. Even if you’re new to the world of advertising, finding fresh ideas for video content is often simplified by focusing keywords to specific niches. 2. FAQ Fox helps discover list of questions consumers have The primary function of FAQ Fox is to accept keywords and a list of sites to dig for questions that often consumers have in mind. You can t…

What Your Explainer Video is Missing?

Our brains are programmed to grasping information in an audio/visual format as opposed to textual overdose; which is exactly the reason why companies spend thousands of dollars to get a neat-looking explainer video for business. While textual information doesn’t have enough recall value, business proponents make use of marketing via corporate animation videos to deliver information about their products/services etc. What an explainer video exactly does is succinctly explain what business you’re into and what are the products/services you sell. It is an excellent marketing tool to garner more sales for your product/service and greatly enhancing your brand’s visibility. A right choice of words can play on your prospect’s mind, paving way to more brand recall value. But many explainer videos fail to live up to their expectations! The most vital component of your explainer video is…. “the script”. The choice of words can make all the difference between an engaged potential customer and a “m…

Long or short animated explainer video! find what works for you

Going by the latest trend for marketing in the online business world, videos are ranking at the top. Video marketing has caught everyone’s attention today. If you’re an online business marketer, you probably know how difficult it is to hold people’s attention with other marketing strategies or for that matter, explainer videos of your competition? With the limited attention span of people, a long video can kill the potential market scope of an animated explainer video! But the truth is, no product or service is the same, every offering has a different time requirement. Not everything can be squeezed inside the same explainer pack. So, what’s critical is you should know what works for you? A short animated video or it’s absolutely unavoidable to create one that’s little long? So, before you go on to make a choice, consider some guidelines to make a preferred choice for the length of your animated explainer video. Stats say that the average attention span a viewer spends on a website i…

Deliver that Perfect Pitch and Win More!

A minute packs a powerful impact! A minute is all it takes for you to influence people into buying your idea. While 60 seconds may seem less otherwise, they hold prime significance if you’re someone with a business idea, vying for investors. If you’re an organization, your pitch is your highlight reel. It’s something that would define your company, it’s product/service lines and business objectives. A well-delivered pitch should ideally be a visual narrative with a perfect amalgamation of text with audio/visual and images. An ideal pitch should be relayed to the audience like an interesting story, replete with details provided succinctly. It can be in the form of a presentation or a visually engaging explainer video. The last thing you want to do is force your prospective investors to sit through long, drab textual representations of what you do. That would lull them to sleep!
Here are some dos and don’ts that are to be followed while delivering pitches: 1. Don’t emulate what others are do…

Make that Perfect 2D Animated Video with the Right Animation Studio

Animation as a technology is touching lives rapidly with no signs of stopping. Lives of students, entrepreneurs, business tycoons and every other person in the world uses and benefits from it. It’s a technology-based world that’s evolving real quickly. In this varied world, 2D and 3D technology is changing the meaning of visualization and virtual entertainment completely. I mean who doesn’t get tempted seeing a TV show or a modern game that’s abundant with rich and high quality of animation. Animated Explainer videos on the Rise Today, smart business people also know that to woo, entertain potential clients boring presentation is going to take them no where. So, what do they do? Create animation videos with their intended message and colorful graphics to build brand recognition. 2D animation studios are responsible for making videos that are high in demand and captivating. So, making sure to select the right production company becomes crucial. As your video is a reflection of your bran…

Why Whiteboard Animation is Good News for Your Business

Remember when in school, how easy it was to remember something when the teacher drew it on the board? Well, whiteboard video company can do the same thing for you. It’s a sure thing that using whiteboard animation can be a lot more intimidating to the visitors of your website than using bold texts describing what you do. The short, crisp and creative feature of whiteboard animation video is compelling enough for the audience to pay effortless attention and understand what you want them to. Some explainer video companies provide whiteboard video animation services that can be a great marketing tool. Slide usage is gradually decreasing with the emergence of video animation. And that has positively affected their business. Let us now see what makes whiteboard video animation so unique as compared to other types of a marketing tool. CHEAP Not that whiteboard animation videos come free of cost, yet as compared to other forms of animated explainer videos, they are cheap. It is because they …

Know How Important Storyboarding is for Your Explainer Video

Whether you are a creating an animated explainer video, corporate business video or simply a demo video, the first thing you need is a concrete planning. And why just in videos? Do we not need planning in our daily activities as well? This is what storyboard sketches do in video creations. Storyboard sketches are nothing but a scene by scene representation of your final video. Storyboard drawings or sketches (as you may like to call) start after the scripting stage is finally approved by the client. So, sketch out your storyboard carefully to make your video production process, a breeze. Keep reading further to know why you need a good storyboard for animation. HELPS YOU IDENTIFY IF YOUR IDEA WOULD WORK Now that you have a detailed plan in your hand, you can decide whether your idea would work. Also, storyboard sketches would help you carve a better way if you think the idea is not good enough to work out. When you have, the whole plan sketched out, it would be a lot easier to find ou…

Tips to Make Your Website More Engaging

If you’re a business with an online presence, you probably know that one look at your website design and people will judge you within 2 seconds. The Little scary thought isn’t it? It gets even scarier when you look at all the other websites online that took it easy when they were designing their sites. You are showcasing your shop on the Main Street. Make it enticing. To take the load off you here are some tips: Grab attention and make it visually appealing Ok, that’s like two birds at one shot. Why? Because they go hand in hand. Your website needs to grab attention, or people will simply click away. With that fresh attention, you want to immediately brand your business and let it lock into the minds of your prospective customers. Talented design and branded header graphics usually do the trick. Tell people who you are, and Why they should visit your site and give you their business. Easy to find contact info (With strong call to action) This is not a “duh” point. You’d be surprised to …

Ingredients of a Great Corporate Presentation!

Contrary to what many people think, in order for a corporate presentation to be great, it shouldn’t be totally jargon dominated. It’s a common misconception that a presentation which lays a lot of emphasis on the technical part, gains favorable reception over the others. You’d be surprised if I tell you that the secret to a great corporate presentation is “simplicity”! Great presentations are the ones that drive people to action; they stir people up and help them make a decision on the spot. How to deliver a great corporate presentation to your audience?  1. Focus on storytelling  Good presentations talk about facts, great presentations tell stories! Unlike plain facts being thrown at you; a presentation replete with a story speaks directly to you and delivers an emotional impact on the audience. A great presentation takes the audience through an emotional roller coaster that elicits a decision right then and there! 2. Deliver an emotional impact Great presentations are persuasive in na…

The best way for marketers to tell brand stories

THE BEST WAY FOR MARKETERS TO TELL BRAND STORIES As a part of the content marketing, we’re always looking for different to help brands narrate their stories in an engaging and meaningful ways. With the raid growth in technology and better tools emerging in the marketplace, an interesting phenomenon occurs: The way we digest and experience content has changed incredibly. For instance, take the news. Take a quick recap about how we followed current events 20 years ago. We heavily relied on the Sunday newspaper or watched extensive amount of news coverage on TV. And how do we do the same thing now? We bookmark certain websites, follow publishers on social media, or subscribe news outlets for email notifications. Technological innovations influences in what way we consume information. This is the biggest challenge content marketers face. Great content that is specific to target audience’s needs is produced every day, but is it any effective if the audience never sees it? Big problem, righ…