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Creating animated explainer videos have never been easier. They're cheap, easily consumable and most companies with a website use it to get high engagement rates. Let's see how you can maximize video content with explainer videos. Keep it short Studies show that the average viewership for a video starts dropping when it hits the 45- second mark, and once the video hits the 60-second mark, the viewer's attention starts to wander. Hence, it is best to keep the video short and concise. When the viewer clicks on the video he usually looks for the length. When he sees that it's short, he'll take an active interest and watch the whole thing, leading to a rise in video engagement. Convey the important message in the beginning Since an animated explainer video needs to be short, you need to get to the point very quickly. If you don't send out your message within the first 30 seconds of your video, your audience might miss your takeaway mes

Great products and services often come with great designs. Without a good display of information and design, it is very difficult for a company to become successful. For this, you may consider hiring a creative design agency that will not only help you with graphic designing but will also design a strong marketing strategy for your company. Let's read in details as to why you should hire a Graphic design agency . There's no pressure on building a marketing team from scratch A creative design agency can rid you of the pressure to build your own marketing team. Recruiting a high-quality team of creatives is difficult because you have to maintain their payroll and get a bigger workspace. When you outsource creative tasks, you can be assured that the people handling your work are experienced and will get you the right results. You get to focus on your business When you have a design agency handling your work, your products will be desirable and will attrac

Most of the times people use the terms brandand branding design interchangeably, not knowing that both of them are two separate entities. The basic difference between the two is that branding (action: verb) is a roadmap for a journey to help you reach the ultimate destination- your brand. Brand (thing: noun) is where you want to end up after all the marketing and branding efforts you put in. Let's look at what separates the two Branding is a long term investment and brand is your asset According to numerous market researchers, 30% of the market value of businesses come from their brands. On the other hand, branding consumes time, money and other resources to build a respectable and valuable brand. For an asset, (brand) a lot of cultural, operational and monetary investments are required so that the company can project its value proposition in the long run. Branding is a strategy and brand is the goal The main purpose of owning a brand is to get the bu

A branding agency is made up of a number of people who work hard to elevate your business to make a mark. Let's look at some of them  The brand strategist A brand strategist is a person who recommends the direction you should steer your brand towards. He/she analyses current marketing trends and does a bit of research to provide you with information that can be used to develop practical solutions for the overall marketing plan and to define the brand elements.  The digital strategist  He is the person who implements, develops and manages the online marketing strategy for putting a product/service in the market or for the overall brand. This involves developing an action plan that brings together content marketing, websites, networking, e-commerce, SEO social media advertising, marketing automation, blogger and media outreach altogether.  The media buyer/planner   The role of this person is to look for the most suitable media platform to showcase and adverti

Animated videos make a great tool to attract visibility and business value proposition. In case you're looking to get your conversion rates up and beyond, an animated explainer video is what you need. So how do animated explainer videos help in boosting conversion rates? Human elements Today, videos make up more than half of the traffic on the internet. This is because videos contain human interest elements. Faces, voices, sounds, movements- all of them in combination contribute to giving conversions a whole lot of power. Statistics With research being conducted far and wide for animated explainer videos , 90 per cent of content consumers say that videos helped them make a decision about a company. A short explainer video included in an email helps push open rates by a minimum of 19 per cent. Content consumption is easy Animated videos make content easy. They simplify complex information so that the consumer can process it exponentially faster than any

When you start a new presentation this year, make sure you look at the PowerPoint presentationdesign trends that are building the world of presentations. Let's look at some of them and see how they help Pushing infographics in the limelight The best way to make a flat slide look great is by combining both graphics and information together. You can use this illustration to explain numerous business concepts. Audiences want to look at the information that has been presented in fresh and new ways. Less text but more images It's no secret that the attention span of human beings is not great. This is why it is important to use less text. An image-based presentation runs on one rule- delete half of the content on your slide before you start making the presentation. It's important that most of your text should be converted to speaking points instead of being there on the slides. Use of graphs and charts Sometimes all the data you have cannot be made

Creating a presentation can seem like a daunting task but in this article, we will provide you with all the information so that you can create a professional-looking and effective PowerPoint presentation that doesn't kill the vibe of a conference room. Let's see what they are. Put your entire presentation into one sentence Before you start working on your presentation it is important to summarize it in a sentence. This works as a compass when you're developing the content, thus making it helpful to look only at the supporting ideas instead of getting lost. This one sentence is going to be the core of your presentation. Identify the three things you want the audience to take back with them The rule of three should come after you've described the sentence. These three ideas will act as the foundation stones for your presentation. If the audience had to take away only three things from your presentation, what would they be? All the core of your pres