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Showing posts from August, 2017

Animation Videos a Guaranteed Way to Boost Your Business Conversion Rate

Search ranks on any website determined by the number of visitors is one of the major reasons why online videos popularity is increasing by the day. Explainer videos have boomed in the recent years, making it a perfect marketing tool. Conversion rate optimization of your search ads, landing pages, and overall website design plays a key role to boost business.To put it more simplistically, the goal is to draw a highest possible percentage of visitors to your site. When you think about conversion rate optimization, it’s tempting to fiddle around with buttons and forms and other design elements to make or break the sale by getting the right visitors to your site. What better way to stir it up than videos? According to surveys, people are more likely to buy a product once they see an explainer animation video. They help budding business owners keep a tally of how many visitors on their site can become potential customers. Animation videos have an edge over any other strategy to boost Conversio…

The importance of PowerPoint presentation in today’s marketplace

We are currently in a generation where ‘technology’ has become the middle name of every human being. Starting from baby products to landing on Mars, technology has spread its wings everywhere. Now, from a business point of view, PowerPoint presentations have benefitted the most from the evolution of technology, as the utilization of technology has reflected on the betterment and impressive quality of the presentation designs of a business. From the business point of view, one might just think twice about giving a presentation about the product or service the business is currently into, but there is much more to the presentation design than it meets the eye. FIRST IMPRESSIONS ARE HARD TO ERASE Be it a pleasant or dull one, first impressions leave a mark for long. Launching a new product or service on social media definitely, gains point but a great corporate presentation design, be it in a static or video form always engages the audience on a deeper level. GIVES AN EDGE TO THE BUSINESS I…

Why use custom infographic designs in your content driven marketing strategy?

We exist in an age of Big Data which means that there is more data than our brains can process. On an average we create close to 2 million videos, 1.5 billion pieces of textual/visual and close to 175 million tweets in a day! So how do we filter unwanted content from this huge pool of data that we create daily? We are always attempting to organizing data most meaningful to us and making it accessible. How can we go about achieving it, in a way that makes data collation easy for people? It can be said that consuming information from the internet is akin to forcing your brain to ingest more information than it can process. So which is the easy way out to organize and curate data that makes consumption a tad bit less complex? The answer to all the above-asked question is custom infographic designs; that helps organize data in a way that plays more on the “accessibility” quotient! What is an infographic? An infographic is a combination of text and graphic that presents textual information…

The relevance of storyboards in animated explainer videos

The unfinished sketches or casual doodling as many call it, are in fact one of the most important stages of pre-production while making videos of any kind. It’s called the storyboard and is the next big step after script of the animated explainer video is finalized. It’s essential as it helps clients to have a visual idea of what’s going to happen in the video. Storyboards are parts of all types of videos i.e; Motion Picture, Animation, Motion Graphics or Interactive Media. They first started being used by Walt Disney artists and since then are in use. The time taken to prepare a storyboard completely depends on how detailed oriented the artist wants it as it can be very time consuming or can even be done over a cup of coffee! But mostly, storyboards are kept simple and the detailing is done while the final graphics are prepared. Why it’s helpful is because you can see if the story plot or sequences planned for the animated explainer video is following the original expectation or not…

8 Rules for animated explainer videos of all styles

Animated explainer videos are the flavor of the season in the business world today. To put it in simple words, these videos are made by an operator, usually in animated form and used for marketing of a brand, product or service. Animated explainer videos serve to be very economical and effective and are always the best option in regard to marketing.
Going for a professional explainer video maker always helps the marketing aspect of a company and adds to the marketing aspect of a company but this should be done only after careful examination of the kinds of videos produced previously by the video maker and if they are actually good and serve the purpose of marketing. You know what doesn’t catch attention from the audience? Bad explainer videos resulting reduced publicity and decreased revenues. What is the reason for this?A few crucial mistakes which should always be kept in check while creating an explainer video for your business. Therefore, to avoid those mistakes always remember thes…

Three ways to take over a customer’s mind and heart

What’s the most crucial element in successfully running and sustaining a business? Good Quality product/services? Excellent marketing strategies? Or retaining a handsome number of customers? Compare all three and I’m sure we’ll all unanimously agree with the third. Actionable measures to make customers stay with you and working towards increasing this demographic is going to help any business stay in the business for a long time. You have to grab the attention of your customers from the word go, with your products and services. This is an era of super competitiveness and everyone thrives to be at the top of their game. The contention to make a place with your brand and to maintain its value is a difficult task. In the early days, there were TV advertisements or hoardings for creating a brand value of a product but things work differently now. The concept of digital marketing has taken over the market by storm. More and more people rely on smartphones and the internet to know about a …

Know How Important Storyboarding is for Your Explainer Video

Whether you are a creating an animated explainer video, corporate business video or simply a demo video, the first thing you need is a concrete planning. And why just in videos? Do we not need planning in our daily activities as well? This is what storyboard sketches do in video creations. Storyboard sketches are nothing but a scene by scene representation of your final video. Storyboard drawings or sketches (as you may like to call) start after the scripting stage is finally approved by the client. So, sketch out your storyboard carefully to make your video production process, a breeze. Keep reading further to know why you need a good storyboard for animation. HELPS YOU IDENTIFY IF YOUR IDEA WOULD WORK Now that you have a detailed plan in your hand, you can decide whether your idea would work. Also, storyboard sketches would help you carve a better way if you think the idea is not good enough to work out. When you have, the whole plan sketched out, it would be a lot easier to find ou…

Here’s How You Choose an Animation Video Company on a Budget

Animation can connect with the audience in a fun, engagingly emotional and highly entertaining way. You can take your audience anywhere with them and that’s the beauty of it. But if you’re working on a budget then there may be difficulty in finally pinning down on an animation video company. With so many ways of making a good marketing video, there’s no harm in carefully evaluating the alternatives and make a quick comparison with a big company’s budget. Let’s look at some of the options you could consider here: Freelance! How does that sound? A regular goodanimation video company always has a team of professionals in the whole video production process. If not a big team but it consists of at least a scriptwriter, a creative director, a storyboard artist, an animator, a voice-over artist and a sound director. Isn’t it better to go the freelancing way. There are two ways you can do this: First is you can hire an animation artist/animator and let him do the entire thing. This way you ca…

Five trending places your animated marketing videos should be placed on

The world has officially entered the phase where all content marketing efforts are going to be directed to videos. Yes! Wonder why it’s no surprise that social media giants like Facebook have already invested millions of dollars to boost their new live feature of live videos. Instagram and Snapchat are battling out there to come on top of as winners in video marketing game. Video marketing for business shot up in 2016 and 2017 has already become a year where all brands are just going for the kill. Amidst this chaos, there’s one stream of video marketing that has caught the attention of millions. Animated marketing videos! The purpose of such videos is to offer valuable content customized for its audiences. It attracts, engages and converts your visitors. So why not put one or two of these darlings down your marketing funnel? Animation tends to stir emotional and visual stimulation and add that “wow” factor that makes any video content unforgettable. But, only having a great animation…

Here are some amazing tools for Graphic Designers

A good graphic designer? Is it born or made? Everyone would want great creative, do witty things all the time and even get paid for it. But however, every creative genius requires a magic lamp, or in case of graphic designers some tools that allow him/her to freely explore imagination anywhere in the world. Here are some wonderful tools all designers to enhance their creative activity. Fonts
Well, if you ask us we love Helvetica! Consider this – don’t you think if the time we move on and know that there’s life beyond Times New Roman or Comic Sans. Remember that a font can either make your designs awesome or conversely, blow the whole creative process out of the water. Let’s look at some interesting tools:
Font spring – It offers a wide range, well-structured by categories. The most refreshing part is that it provides monthly fonts ranking. Font spring presents a review with latest favorite fonts. Select sources for the web, eBooks, and apps are available here. Most fonts are payable but …

9 Important business decisions to take when you’re starting out!

Being an entrepreneur is never easy. There are decisions you have to take at every step. There are challenges thrown at you every now and then & overcoming them becomes quite a Herculean task. In this blog post, I’ve tried to sum up important decision every entrepreneur has to take for his/her start-up business. HIRINGAs a business owner, you should know when to hire and whom to hire. Workforce management is one of the most important tasks for an entrepreneur. It’s your job to have the right people and the right number of people to get the work done. Hire people who complement your skill. For instance, if you’re a graphic designer, you’d rather hire someone who exhibits skills that are different from your domain of expertise; a web designer for example. When does hiring become imperative? When you have more projects/deadlines coming your way and no helping hand to help you achieve them!You see an opportunity for growth and decide it’s time to take a calculated risk.When you realize t…