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Showing posts from April, 2017

Background score and Its importance in explainer videos

Music is something we all love, appreciation for which is ingrained in us since the time we’re born till the time we die. Expression of thoughts is supported by music, so is a display of passion! Music has the power to move, motivate and steer people into action; to the extent that even advertisements feature the choicest selection of music to drive sales. In today’s world, it is difficult to imagine advertisements without a background score to support it. Every ad you see on television harnesses the power of music to subconsciously “grab audience attention”. There have been instances of advertisements having gone on to become viral, solely because of their selection of narration backed by good background music. Even your explainer video needs a good selection of background score, just to keep things ticking! This is why many companies that invest in explainer videos ensure that the music sets the mood for the narrative. When an explainer video is made, it follows a holistic approach pa…

What impact does an animated explainer video have on your Google ranking

The value of attracting visitors to your website diminishes considerably if people don’t stay on it for more than a few seconds. So no matter how eye-pleasing your web display may be, if it doesn’t hold visitors then all goes for a toss. Well, here’s the truth: a custom animated explainer video can help you demonstrate your business idea in an effective, informative, educational and engaging way. And the topic of the day: it can help you boost your online visibility and improve your position in Google’s rankings. Not a bad place to start right? Time-on-page increasedJust by embedding a marketing video above the fold in your home page, or somewhere on the landing page, the average visit time gets increased by 1 minute! This is good news, as Google considers the time-on-page rate as one of the indicators to measure the relevance of your site. Not to mention, it can tell you a lot about user’s content engagement. Keeps your visitors engagedAnimated explainer videos run high on engagement fa…

Stages an animated video goes through before it gets life

The pace with which the business world is expanding, more creativity is gradually coming in. These days people no more use those boring slides to convey about their product. Even if they do, they are decreasing day by day. Animated video services are through a little costly, yet it’s totally worth investing in them. And let’s face it, animated videos have been our buddy since the time we were little ones. Well, it would be a treat to see a corporate animated explainer video. However, have you ever wondered the challenging work that the companies go through while you sit back and relish those animated videos? Well, let us now go through the various stages that the idea goes through before it becomes an animated explainer video. SCRIPTING: This is the first and the most crucial stage. A stage where an idea meets a story. A short, crisp and fun script with all the essential elements is what which does all the trick. You need to make the audience believe in your idea, keep them engaged an…

How to design a stand out corporate presentation

How often have you sat through ineffectively outlined PowerPoint presentations that were exhausting, jumbled and diverting? Probably way too much! The uplifting news is: You don’t have to be an expert designer to design out-of-the-box presentations. For making a corporate presentation in PowerPoint, Keynote, or elsewhere, here are 5 simple design tips that’ll help you make your presentation a stand-out. Never Use a Built-In Template Regardless of how sweet and gratifying it looks, or the amount of time they will spare you if you want to awe your audience always use a unique presentation design. It’s not that these templates don’t look good or are inadequately composed. But the chances are that people have seen the template before, so you tend to associate yourself with last presentations other than being exceptional. In addition, they also tend to show a lack of effort on your part. You need to put in effort on every part of your presentation, including the style in which it’s going t…

9 Business Presentation Tools That You Should Check Out

‘Microsoft PowerPoint’- that’s the name hits your mind, when your boss asks you to make a corporate presentation to a client. MS PowerPoint is no doubt a worthy presentation software, yet with the advancement of the corporate world, you need to think beyond simple PowerPoint slides. Let us now see what presentation design companies have to offer you, to make your presentation a wow. PITCHERIFIC If you are a job seeker or a startup company, then Pitcherific should be one of your top choices. It offers you a variety of templates particularly designed for pitching investors. All you need to do is, choose a template, specify how long your pitch is and get started. The best part is that it offers you rehearsing platform until you are perfect with your presentation. Just click “Practice” and practice until you are confident enough to deliver the final one. VISME A cloud-based business presentation tool which follows “no techno design” trend. From creating infographics, presentations to repor…

How Animated Explainer Videos do More Business

By describing what a business does the sole objective of an animated explainer video is not just spreading the brand’s message but also help to close in more business. Why is so much effort put into making the videos clear, crisp, and real attention grabbers? Well, the answer is simple “to make more profit.” These marketing videos are the real reason why website visitors actually turn into actual customers. Here’s how animated explainer videos do the trick: What do the visitors get out of it? If your brand’s explainer video is presented as a sales deck in the market then it’s not going to work. Instead, it should work as an introduction to your brand. The vital message to be conveyed in the video should be directly spoken out to the target audience coming to visit your website. After watching your company’s animated explainer video, the visitors should have an absolutely clear understanding of what you’re offering them and what is the first step towards making the purchase. If the aud…

HFFR wires - A benchmark for domestic and industrial wiring! Be Firesafe. Always

Did the fire news at your friend’s office just ruin your day? And did that happen because you think you might be the next target? And worse, you have no idea what to do? Well, don’t get distressed if you answered YES. We understand your concern and that’s why we are here to detail you about your ‘other wiring option.’ It’s a well-known fact that ordinary wires, particularly PVC wires, emit dense smoke when in contact with fire. This smoke is very dangerous to humanity in terms of health. It produces cancer-causing gasses which are toxic to our system. And you know what’s worse? It reduces visibility in the atmosphere which further induces panic among the victims. Reduced visibility plus the dense smoke, is alone enough to suffocate everyone trapped inside and thus end millions of innocent lives. Well, what if we say you have a chance to save your life against PVC wires? Yes, you heard us right. It's time for you to upgrade to Halogen free wires. The next generation, heat resistant a…

3 reasons why animated explainer videos kill high bounce rates

That feeling of alienation when people keep leaving your website after a quick glance is shattering right? It seems like someone is posting a hindrance from engaging with your potential customers. If you still don't know whose your company’s #1 enemy is yet, then we’ve got a name for it, it’s called Bounce Rate – the percentage of visitors who visit your website and leave it without visiting any other page on your site. It results in no leads, no engagement, no conversion, no sales, no nothing. In order to prevent this evil power grow bigger and take over what you require is an animated explainer video! It’s the only way you can explain in an entertaining and engaging way, who are you, what you do and how you’re ready to solve your audience’s problem. Let’s go through three main abilities that prove why animated explainer videos have the traits of a superhero that can save your day: THEY’RE INSTANT ATTENTION GRABBERS It’s no surprise that the human attention span is lower than tha…

Deliver that Perfect Pitch and Win More!

A minute packs a powerful impact! A minute is all it takes for you to influence people into buying your idea. While 60 seconds may seem less otherwise, they hold prime significance if you’re someone with a business idea, vying for investors. If you’re an organization, your pitch is your highlight reel. It’s something that would define your company, it’s product/service lines and business objectives. A well-delivered pitch should ideally be a visual narrative with a perfect amalgamation of text with audio/visual and images. An ideal pitch should be relayed to the audience like an interesting story, replete with details provided succinctly. It can be in the form of a presentation or a visually engaging explainer video. The last thing you want to do is force your prospective investors to sit through long, drab textual representations of what you do. That would lull them to sleep!
Here are some dos and don’ts that are to be followed while delivering pitches: 1. Don’t emulate what others are do…

Minutes can make or break your animated explainer video

From our last article What Should be the Length of your Next Animated Explainer Video, it became clear that if an explainer video on the landing page is too long then no one’s going to watch it. A 2D animation video or an explainer video made in any other technique can garners numerous benefits to a business like increase in conversion rates, increase in web traffic and most importantly turn viewers into potential customers. If your business video is too lengthy and crammed with too much information chances are you might miss out on those customers. So, what’s the correct video duration that fetches a full value on the money you’ve invested as well as doesn’t let audience lose its interest in it? Analytics show that the longer the video the less people end up watching it till the end. Instead, keep it short, direct and specific. Let the message reach the audience as early as possible by introducing your product/service at the start. For proper understanding of how duration plays a vi…

8 Reasons Why an Animated Video is a ‘Must’ For Your Business

Do you remember how much beloved animated characters were for us when we were kids? Such is the charm of animated videos. It doesn’t matter whether you are at your worst mood, animated videos can surely lighten you up. From movies to products animation has been helping everyone. Wondering how animation helps your business? Have a look at the listed below points : BECAUSE WE LOVE ANIMATION: Yes, we all do! Whether you are a kid or an adult, animation has been dear to us since ages. While watching animation, we do not have to put in extra effort to concentrate on the content. The vibrant images in the animated videos is itself enough to grab the attention of a large audience. Many corporate firms take the help of business animated videos to introduce their product or service and that alone does all the trick. So what are your waiting for? GREAT MARKETING TOOL: Suppose you are launching a product and for that you have launched a video which explains only the technicalities. Do you think t…