Skip to main content

9 Important business decisions to take when you’re starting out!

Being an entrepreneur is never easy. There are decisions you have to take at every step. There are challenges thrown at you every now and then & overcoming them becomes quite a Herculean task. In this blog post, I’ve tried to sum up important decision every entrepreneur has to take for his/her start-up business.


As a business owner, you should know when to hire and whom to hire. Workforce management is one of the most important tasks for an entrepreneur. It’s your job to have the right people and the right number of people to get the work done. Hire people who complement your skill. For instance, if you’re a graphic designer, you’d rather hire someone who exhibits skills that are different from your domain of expertise; a web designer for example.
When does hiring become imperative?
  • When you have more projects/deadlines coming your way and no helping hand to help you achieve them!
  • You see an opportunity for growth and decide it’s time to take a calculated risk.
  • When you realize that you need a people with a set of skills to help your idea blossom into a booming business.


As your business grows, you realize it’s time to move out of your basement’s comfort and get a workspace for you and your colleagues. A growing business requires more room, more storage, and more equipment. With an office come great “liabilities”. You need to take care of overheads like electricity, water, rent, bills? Do you have the appetite to take a risk? If yes, then it’s time for you to shift base.


In order to focus wholly on business activities, you must appoint a support staff to take care of the rest. Wouldn’t it be embarrassing if you were to leave your job to call a plumber just cause your washroom sink is clogged? Or you might find yourself in a situation where you’re letting go of projects because you’re spending way too much time managing employee accounts. Therefore, for you to concentrate on core business, a support staff is essential!


In a creative twist to an old proverb, it can be said that “everything good is built upon technology”! Therefore, if you’re not investing in the right technology support, you might be missing out on a lot! Technology and software implementation in terms of Customer Relationship Management and Enterprise Resource Planning is vital to running a business!

Customer Relationship Management

CRM aims to improve relationships with existing customers as well as finding prospective customers. All of this can be achieved using a software that collects, organizes and manages customer information. This is advantageous to both small and large scale business ventures.

Enterprise Resource Planning

ERP or enterprise resource planning is a business process management software that allows businesses to use integrated applications and automate back office functions related to technology, human resources etc. It integrates all facets of an operation including sales, marketing, development, planning, manufacturing.


Turning down a potential client is turning down paid work! None of us want to do it, yet there are certain situations where there is no option but to force an egress and say no to a client. Trust me, that’s not easy! The trick to saying no to a client is base your communication around the following:
  • Ensuring your reason is credible
  • Your wording should be sympathetic
  • You shouldn’t leave room for negotiation


Business can be harbingers of stress and anxiety, along with their monetary benefits. Yes, managing workload and balancing work serve as the essential prerequisites and this is probably ‘essential business knowledge’. You may find yourself frequently struggling to jostle between projects and that lead to failure in meeting deadlines. Therefore it is essential to strike out the right balance so that you can easily juggle projects; lest you find yourself burning out! If the work’s too much, consider outsourcing your business. Too much burden on yourself would be detrimental to overall performance.


There’s a difference between growing a business and scaling a business! Scalability is the ability to grow rapidly and at a compound rate. Knowing when to scale is a perennial question that business leaders often encounter. Scaling your business doesn’t mean delusional daydreaming; it takes sincere thought and effort. Let’s take a working example to address the situation:

Popular posts from this blog

5 Reasons Why Animation is Compelling to Younger Viewers

How important is it for you to capture the attention of the target audiences with relevant advertisements? Not so much, or your business depends upon it? I’m pretty sure it’s the second option, isn’t it? Static style of advertisements has been good enough, however since animation has been re-introduced in the market, animated videos offer exciting and effective ways to reap customers attention amongst the target audience of your brand/product. There are several animation companies, animation studios, motion graphics companies and graphic designing companies that have come up with a smart move to do business with the brands who have mostly younger viewers as their target audience. Why? Animation, irrespective of being 2D or 3D animation, has a very influential and long-lasting impression on the younger viewers. Still wondering why is it that animation is so highly recommended for the younger target audience? Well, here’s why… ANIMATED ADVERTISEMENTS ARE CAPTIVATING Have you ever compar…

Think before you approach an animation video company

You’ve been with us from our last article Make that perfect 2D animated video with the right animation video company. In this article, you will learn some additional factors you must keep in mind before you sign up with a 2D animation atlas on the studio for an explainer video. Factual Testimonials What do past clients have to say about the animation studio? Reviews, ratings, recommendations, and testimonials on their websites or LinkedIn profiles help determine this. Doing, this gives you the confidence to choose the production house without any hesitation.
Coherence and Responsibility A good animation studio will guide you properly when it comes to the selection of style for the video ( whiteboard animation, motion graphics, character animation ), duration and much more for the video. You know your company/brand better but a good studio will have expertise in the field. Make it a point to listen to their recommendations even in the case of disagreement. There are cases when an excellent v…

Creating characters in explainer videos: Behind the scenes action

While writing, reading or listening to a story, it’s characters that comprise the essence. In other words we relate the those characters, they have to ability to build a story or to completely knock it down. If done well, characters can be really inspiring and build a strong connection with your target audience in character animation videos. In this article, we present to you an exclusive sneak peek on how characters are created. Enjoy it! CUSTOMIZED CHARACTERS WORK BESTBefore you start sketching characters for an animated explainer video it’s best to craft custom characters aimed to your specific target audience. By this what we mean is, characters are customized keeping in mind how potential customers look at them and behave. Characters generate emotions and a strong connection from your target audience. But characters cannot be created overnight out of thin air. It’s not as simple as it may seem, creating and animating takes a lot of hard work. Developing that special connection withi…