Skip to main content

Creating characters in explainer videos: Behind the scenes action

While writing, reading or listening to a story, it’s characters that comprise the essence. In other words we relate the those characters, they have to ability to build a story or to completely knock it down. If done well, characters can be really inspiring and build a strong connection with your target audience in character animation videos.
In this article, we present to you an exclusive sneak peek on how characters are created. Enjoy it!


Before you start sketching characters for an animated explainer video it’s best to craft custom characters aimed to your specific target audience. By this what we mean is, characters are customized keeping in mind how potential customers look at them and behave. Characters generate emotions and a strong connection from your target audience.
But characters cannot be created overnight out of thin air. It’s not as simple as it may seem, creating and animating takes a lot of hard work. Developing that special connection within the audience is really important and for the human element required in the animated explainer video, unique characters do the job perfectly.
Let us now take a detailed walk through the process behind the design of each character. Let’s begin by breaking the entire process into 5 simple steps:


The first step consists of careful study of the creative brief by the designer which is sent by the client. That’s how he gets a full understanding of the message that needs to delivered to the target audience. You have to know well your target audience and not to forget the key benefits of the products and services.


This step follows step #1. The creative team at the video production company digs deeper into research to gather more information about the brand, its core values, its benefits, etc. By the end of this step one has gathered complete feel of the brand, its ability to visually communicate and its co-relation with the brand’s visual rules.


The collected detailing is forwarded by the team to the head visualizer. He then conceptualizes for the character: the style, look, feel, aesthetics, demographics, nationality, brand identity, references etc. At this stage, he is all set to work on the first draft of the animated explainer video creation.


It is the job of the visualizer to hand over his sketches to the art director who makes any necessary tweaks.They sit and work hand in hand and a series of back and forth sessions happen between the two until they finalize ideal model for each character.


The final version of the character design is sent to the guys sitting behind the animation chairs to be rendered and ready to put in action. The completion this step brings us to part where the characters are animated in the video.
And hence we come to the end of character creation but before leaving you we’d like to put in our final thoughts on it.
Make sure the characters are in 100% alignment with your brand personality, culture and target audience before making them the face of an animated explainer video.

Popular posts from this blog

5 Reasons Why Animation is Compelling to Younger Viewers

How important is it for you to capture the attention of the target audiences with relevant advertisements? Not so much, or your business depends upon it? I’m pretty sure it’s the second option, isn’t it? Static style of advertisements has been good enough, however since animation has been re-introduced in the market, animated videos offer exciting and effective ways to reap customers attention amongst the target audience of your brand/product. There are several animation companies, animation studios, motion graphics companies and graphic designing companies that have come up with a smart move to do business with the brands who have mostly younger viewers as their target audience. Why? Animation, irrespective of being 2D or 3D animation, has a very influential and long-lasting impression on the younger viewers. Still wondering why is it that animation is so highly recommended for the younger target audience? Well, here’s why… ANIMATED ADVERTISEMENTS ARE CAPTIVATING Have you ever compar…

Think before you approach an animation video company

You’ve been with us from our last article Make that perfect 2D animated video with the right animation video company. In this article, you will learn some additional factors you must keep in mind before you sign up with a 2D animation atlas on the studio for an explainer video. Factual Testimonials What do past clients have to say about the animation studio? Reviews, ratings, recommendations, and testimonials on their websites or LinkedIn profiles help determine this. Doing, this gives you the confidence to choose the production house without any hesitation.
Coherence and Responsibility A good animation studio will guide you properly when it comes to the selection of style for the video ( whiteboard animation, motion graphics, character animation ), duration and much more for the video. You know your company/brand better but a good studio will have expertise in the field. Make it a point to listen to their recommendations even in the case of disagreement. There are cases when an excellent v…