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Learn about the 6 types of creative design agencies

 

Learn about the 6 types of creative design agencies





The services offered by a creative design agency alone can tell you in detail about what they have to offer, their business model and their values. Most of these agencies offer a wide range of services and some are specialised. Let's learn about the different types of creative design agencies.

Full-service digital agencies

A full-service digital agency specializes in many disciplines and complex projects. They are known to be one of the most profitable creative design agencies because they offer research, planning, consulting services and specialize in visual arts, videography, photography, UX etc. They are usually known for their advertising component as they serve large campaigns and marketing goals.

 

Digital agencies

These creative design agencies are similar to full-service agencies but they usually focus more on building products and platforms than microsites and advertisements. These companies help clients to execute digital strategies for their business by working on technology and design. Subsets of digital agencies are product design agencies which focus on branding and creating products for clients.

 

Design agencies

These agencies focus solely on design and often work with partners like consultants, advertising agencies and engineers. They offer specialized services in the field of print and digital design, branding, product and interior design etc. Most design agencies focus solely on these aspects but some offer strategy services as well.

 

Interactive agencies

Interactive agencies are the kind of creative design agencies that build projects for the web. These agencies are hired to create digital experiences that offer great design, multimedia content and innovative technology. Mostly, these agencies build websites and work with ad agencies on complex campaigns and big digital projects. These agencies are experts at implementing technology and design in marketing and branding strategies.

 

Design innovation agencies

These agencies specialize in solving issues by using design. They pair industry knowledge with deep insight to create innovative ideas and products. These companies usually focus mostly on design and strategy. They know that clients don't want to be in the pool of 'sameness' hence they offer not just great ideas but innovative ones that help both start-ups and established companies.


Advertising agencies

These agencies are highly specialized creative design agencies that focus solely on advertising services. They include social specialists, traditional ad agencies, PR companies, etc. Small ad agencies prefer outsourcing complex design and technology partners but the established ones have a separate department for them. However small or big, an ad agency's focus lies in advertising and marketing.

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