Learn about the best strategies to use for social media branding

 

Your brand is how you make your clients feel and your social media is a personalized way to connect with your customers. A business needs to have a uniform approach across interactions with customers on social media. Let's look at some of the best strategies for social media branding to make your brand identity can stand out.

 

Back to basics

Every brand needs to have a consistent color palette, logo, boilerplate, bio and handle. Every brand profile across different social media platforms should have a common thread for customers and potentials customers to recognize your brand. With the help of text, imagery, a recognizable color palette and logo you can create different banners on different social media sites. You can also animate your banners and get the video views you always wanted.

 

Quality content and consistency

Your audience loves new content and your brand should reflect that on social media. Use your social media branding basics to your advantage by celebrating hashtag holidays and launching campaigns. Build a posting schedule on your calendar and go at it with the focus to implement forward-thinking and consistency. You will need to do a social media audit for all your accounts. This can be a time-consuming process but with a consistent schedule and quality content, you will be able to give your brand a particular look and feel.

 

Push your visual branding

Visual branding forms an essential component of social media branding. You need to ensure that the same font and colors are reflected in your videos, graphics and images so that when someone visits your Instagram page, they unconsciously register similar-looking overlay fonts in your posts and blogs. Create videos and photos keeping the brand are aesthetic in mind and create a separate graphic template for the same type of announcements.  If you keep at this, customers will begin to see consistency in your posts and will be able to recognize your brand without even seeing your logo or handle.

 

Develop your marketing personas

Your marketing persona is always different on different social media networks. Audiences on Facebook are older than audiences on Instagram. Hence if you want the content to resonate with the audience, you can't use the same content across all the networks. It is best to create a variety of personas for a successful social media branding effort. Get the company's customer base on point and then map them to various social media networks. Your Twitter account can target well-informed young adults and your Instagram can target small business owners. With such intricately established personas for every network, your social media branding will be a success.