What you should look for in a branding and marketing agency

 

Choosing the right branding and marketing agency can be tough. If you're not sure how to start, we're here to help you. Let's see what you need to look for in a good branding and marketing agency.

 

They prioritize the process

A good agency will be very transparent about their process. They'll tell you who will be handling your creative production and which department will be handling your account and promotions. They will talk you through the process and let you know about your point person. If the part isn't clear and you feel neglected, it's time to look for another agency.

 

They are willing to say no

You need creative and strong counsel if you want to get results. Most agencies do whatever the client asks of them but the right branding and marketing agency believes in your project and will tell you outright if you're working against your goals. They will tell you when an idea isn't working and present you with a better alternative.

 

They have ready case studies

A proactive agency never finishes a project just hoping for the best. They analyse what went wrong, what worked and how they can improve the performance and process the next time they work. A good branding and marketing agency will compile these analogies into case studies and present it to potential clients.

 

They are versatile

A good branding and marketing agency has a ready portfolio with a range of projects. This is because they know that the market is changing constantly and so are concepts and designs. A good agency is unpredictable, experimental and knows how to achieve scientific breakouts and be socially progressive. Find an agency that is known to constantly evolve and push their limits.

 

They can give free advice

You will know a branding agency is good when they don't showcase how busy they are and give you helpful and free advice. A good agency usually writes thought leadership blogs or is a contributor somewhere. They know the latest infographic trends and the direction towards which your industry is heading. They have presence, confidence and experience and know exactly what they're talking about.

 

They've made solid industry contributions

A good branding and design agency looks at the big picture and strives constantly to reach its goals. They elevate themselves by evolving the industry as a whole instead of their own business. Not only do they want to be the best in the industry, but they also want the industry to be better as a whole. As a potential client, you will understand their eagerness when you ask them about the trends they're passionate about.