Why Responsive Website Design is Better than Traditional Static Designs

You might not be a web designer or a web developer, but if you are someone who owns a website, then this is something you must know and understand. Websites are like a digital portal of your business and they influence the way a visitor perceives your brand. So, it is really important to make sure you give your visitors a good experience. Hiring a professional web designing company in Gurgaon (hint - PitchWorx) is also a great start to making your visitors’ experience a smooth and exciting one. Don’t believe it? Check out our new stunning website.

In this article, we talk about the difference between a static website and a responsive website. And why a responsive website design is much better than having a traditional static design. Because, believe it or not, they drastically change your visitor’s experience.

Difference between static and responsive web design | website development company in Gurgaon

Static web design - Static websites are fixed websites that are basically the simplest form of a website. They are built using HTML code and therefore display the same content to every user. Since the code is fixed, any changes that are required needs to be manually updated. And no matter which device you view such a site from, they remain the same. They have a fixed proportion that does not change with devices. These are easy to create and therefore cheaper.

Responsive web design - Responsive websites are more commonly used these days because they are responsive to different viewing devices. This means that the website is created with percentages rather than exact measurements, thus making it adaptable for different screen sizes. They are usually designed by following a mobile-first approach and the website expands or shrinks based on the device display. The first thing a website development company in Gurgaon suggests while developing a website is opting for a responsive design. The reason? We’ll see it below.

Why responsive design matters?

The reason responsive website design is favoured is that it drastically improves the user experience. For instance, if your website has multiple columns, viewing it on a desktop would be no problem because the screen size is big enough to accommodate the design. But when you try to view the same website on a smaller screen, like a mobile device, it becomes harder for the user to interact with. And they will not be able to read the content with ease.

Besides, over 54% of a website's traffic is accounted for through mobile traffic rather than desktop traffic. So it’s no longer enough to just design for a single device, since more than half of your visitors are now using mobile phones to browse the internet.

This also means that the most search engine visits are made through mobile phone users. So mobile phones have now become an important advertising channel. And if you choose to run ads on social media, or through Google SEO, then the majority of the visitors to your website will be mobile phone users.

But, if your landing pages are not mobile friendly, then all your marketing efforts will be in vain. It will lead to lower conversion rates and you will not be able to get a good ROI.

So the disadvantages of not opting for responsive web design are huge. And that's why, website development company in Gurgaon advises users to opt for a responsive website design rather than the traditional static websites.

Conclusion

In conclusion, the advantages of a responsive website design far outweigh that of a traditional static website. It gives a better user experience and creates a good impression of your website and the brand itself, thus, helping you get better conversions and maximise your ROI. If you’re looking to create a responsive website, then hire a web designing company in Gurgaon.

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