PitchWorx

It’s been a while you brand new explainer video is embed in your website. We are sure your video is of the highest quality and perfectly represents the spirit of your business and product. But how are you going to measure it’s effective performance? In order to measure the success of your 2D animated video, take into consideration a few key performance indicators also known as KPI’s. The following metrics will certainly help you to accurately measure the success of your explainer video. Bounce rate and time-on page of the video What is bounce rate? The percentage of viewers who come to your website and leave it without browsing on any other page on the website is known as the bounce rate. What is time-on page? The time spent by the visitors on your webpage who did not bounce is the time-on page. With the help of these two concepts you’ll be able to measure the overall performance of the page (where your video is embedded). Let’s say if the bounce rate is h...