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While writing, reading or listening to a story, it’s characters that comprise the essence. In other words we relate the those characters, they have to ability to build a story or to completely knock it down. If done well, characters can be really inspiring and build a strong connection with your target audience in character animation videos. In this article, we present to you an exclusive sneak peek on how characters are created. Enjoy it! CUSTOMIZED CHARACTERS WORK BEST Before you start sketching characters for an animated explainer video it’s best to craft custom characters aimed to your specific target audience. By this what we mean is, characters are customized keeping in mind how potential customers look at them and behave. Characters generate emotions and a strong connection from your target audience. But characters cannot be created overnight out of thin air. It’s not as simple as it may seem, creating and animating takes a lot of hard work. Developing that specia

You’ve been with us from our last article  Make that perfect 2D animated video with the right animation video company . In this article, you will learn some additional factors you must keep in mind before you sign up with a 2D animation atlas on the studio for an explainer video. Factual Testimonials What do past clients have to say about the animation studio? Reviews, ratings, recommendations, and testimonials on their websites or LinkedIn profiles help determine this. Doing, this gives you the confidence to choose the production house without any hesitation. Coherence and Responsibility A good animation studio will guide you properly when it comes to the selection of style for the video ( whiteboard animation, motion graphics, character animation ), duration and much more for the video. You know your company/brand better but a good studio will have expertise in the field. Make it a point to listen to their recommendations even in the case of disagreement. There

Explainer videos are in rage for online marketing and sales optimization, well we all know this fact by now. With these videos flowing all over the internet and on web pages of all businesses, the question is how long  2D animation videos  should or others made by using different techniques be? To figure this out let’s look at what you need to consider first: -What is the purpose of your animated explainer video? -Where will it be placed? On a homepage, blog, youtube or on landing-page? -What desired action you wish the viewers to take after they watch the video? The third question is actually the most important as it takes your lead to the action. The attention span of the internet-savvy audience is reducing constantly giving momentum to shorter videos as compared to longer ones. Short videos are easy attention grabbers, no doubt but how short should they be? You may consider making a one minute, two, three minutes or even more than that. Knowing how sho

Animation can connect with the audience in a fun, engagingly emotional and highly entertaining way. You can take your audience anywhere with them and that’s the beauty of it. But if you’re working on a budget then there may be difficulty in finally pinning down on an animation video company. With so many ways of making a good marketing video, there’s no harm in carefully evaluating the alternatives and make a quick comparison with a big company’s budget. Let’s look at some of the options you could consider here: Freelance! How does that sound? A regular  good   animation video company  always has a team of professionals in the whole video production process. If not a big team but it consists of at least a scriptwriter, a creative director, a storyboard artist, an animator, a voice-over artist and a sound director. Isn’t it better to go the freelancing way. There are two ways you can do this: First is you can hire an animation artist/animator and let him do the entire thin

Don’t you feel ecstatic to have met Mickey Mouse, Bugs Bunny, Popeye, Tom & Jerry, Scooby Doo and the Powerpuff Girls? Remember those days when watching cartoons back to back with a bowlful of popcorn, used to be your only mission in childhood? It is only because of animation that we smile a little brighter and laugh a little harder until our stomach hurts. Without it, our perception of innocence would have been different! Aren’t you interested to know how it all started? So, let’s go back to history and take a quick look at Animation’s timeline. IN THOSE DAYS The earliest traces of animation were found in the Paleolithic cave paintings of animals having multiple sets of legs. Archaeologists believe that the impression could be mapped back to at least 5000 years…a vase found in Iran had five images of a goat leaping to grab a leaf from a tree. It is a glory to understand how far animation has come from the ancient days. COMING ON PAPER Several centuries la

The world has officially entered the phase where all content marketing efforts are going to be directed to videos. Yes! Wonder why it’s no surprise that social media giants like Facebook have already invested millions of dollars to boost their new live feature of live videos. Instagram and Snapchat are battling out there to come on top of as winners in video marketing game. Video marketing for business shot up in 2016 and 2017 has already become a year where all brands are just going for the kill. Amidst this chaos, there’s one stream of video marketing that has caught the attention of millions. Animated marketing videos! The purpose of such videos is to offer valuable content customized for its audiences. It attracts, engages and converts your visitors. So why not put one or two of these darlings down your marketing funnel? Animation tends to stir emotional and visual stimulation and add that “wow” factor that makes any video content unforgettable. But, only having a great a

That feeling of alienation when people keep leaving your website after a quick glance is shattering right? It seems like someone is posting a hindrance from engaging with your potential customers. If you still don't know whose your company’s #1 enemy is yet, then we’ve got a name for it, it’s called Bounce Rate – the percentage of visitors who visit your website and leave it without visiting any other page on your site. It results in no leads, no engagement, no conversion, no sales, no nothing. In order to prevent this evil power grow bigger and take over what you require is an animated explainer video! It’s the only way you can explain in an entertaining and engaging way, who are you, what you do and how you’re ready to solve your audience’s problem. Let’s go through three main abilities that prove why animated explainer videos have the traits of a superhero that can save your day: THEY’RE INSTANT ATTENTION GRABBERS It’s no surprise that the human attention span is

It takes more than just courage and a giant leap of faith to be a successful entrepreneur! You’ve got to learn the art of pitching. Entrepreneurs these days have some amazing ideas, but fail miserably when they have to relay them to prospective investors. The root cause? Lack of a medium that can foster good communication between the entrepreneur and the investor. Irrespective of how ‘cutting edge’ your business idea is, if you can’t pitch it, you can’t win it! 1. SCAN YOUR AUDIENCE This assumes primary importance. Do some research on your investors, whom you’re trying to pitch to. You’ve got to work on their trigger points, for instance, what drives their interest, how exactly they function etc. Pick out the perfect strategy that aligns your business ideas with their mode of operation and voila! 2. FORM A STORY Get over boring statistics-driven business pitches! The idea is to impress your investor. You need a business pitch that will immediately stir their interest and

Whether you are a blooming startup or a renowned company in the market, you have to lean your shoulder on animated explainer videos to supplement your business. Explainer videos are the latest effective tool that helps boost your business. With its vivacious nature of portraying the agenda of the company, explainer videos have become the recent favorites of most animated explainer video companies across the globe. These videos take the audience away from all those tedious long articles to a vibrant space where it becomes easy for the clients to comprehend the main agenda of their business. Let us now consider the benefits creating  animated videos . GENERATES INTEREST Animated videos with its vibrant features have the strong ability to grab the attention of the clients within the blink of an eye. It’s a proven fact that the human mind doesn’t recollect every bit of information forced upon their already pensive mood. But with the captivating images engraved within the anima

Can you tell what your business does in one sentence? Whatever you say, it better be good as people are most likely to forget it about three seconds after hearing. That’s the whole idea behind business pitches – the ability to sum up what your business does in a quick and succinct manner. And all thanks to technology the elevator pitches have improved to something called  animated explainer videos . Here’s what they do for your business: More and more people are introduced to your product with explainer videos Videos give you a chance to quickly build trust with your audience With the help of explainer videos, you can have a deeper connection with your customers and build a relationship that lasts for a long time. We now look at why successful companies have chosen animated explainer videos as their secret weapon. No better way of explaining your product in a simple and engaging way If you’re not able to convey what your product does and then there’s no way people a

Digital Media has already become the most opted platform by the companies to market their brand, products, and services. Digital Marketing has grown up on us and the target audience in terms of generating information, entertainment, sales/purchase and what not. Any news that the audience finds amusing or of great importance go viral in minutes. That is the power that Digital Media holds; efficient, effective and far-reaching with time management. Earlier were the days, when advertisements on television and hoardings on the street were the most preferred medium. It still is, but there is less scope to evaluate the  ROI in advertising  and marketing, unlike Digital Marketing. To create a market for your brand and product/services, there are three areas that have to be taken into consideration for effective results. SOCIAL MEDIA To promote, market and advertise your brand, you can share a description of the products/services on your different social networking platforms so t