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  In this article, you will learn about the four most important brand growth strategies for businesses that are looking to extend their product offerings and services. The four strategies are brand extension, flanker/fight, line extension and new brand, brand strategy. Let's read about them in details.   Brand extension brand strategy Brand extension strategy involves using a fresh market to introduce a new brand after establishing your position in the market of your choice. Many people wanted to brew their own cup of Starbucks coffee. Starbucks understood this and introduced a line of k-cups for coffee lovers so that they could enjoy a cup of Starbucks gourmet coffee at home. Starbucks has used a number of strategic implementations in the past to consolidate its brand name in a variety of fields.   Flanker Brand Strategy This brand strategy places a new brand or sub-brand at the low or high ends of a price spectrum in order to get hold of all kinds of custo...

  Your brand is how you make your clients feel and your social media is a personalized way to connect with your customers. A business needs to have a uniform approach across interactions with customers on social media. Let's look at some of the best strategies for social media branding to make your brand identity can stand out.   Back to basics Every brand needs to have a consistent color palette, logo, boilerplate, bio and handle. Every brand profile across different social media platforms should have a common thread for customers and potentials customers to recognize your brand. With the help of text, imagery, a recognizable color palette and logo you can create different banners on different social media sites. You can also animate your banners and get the video views you always wanted.   Quality content and consistency Your audience loves new content and your brand should reflect that on social media. Use your social media branding basics to your advantag...

  The process of creating and implementing a branding strategy is very important for a startup. The brand is an intangible asset that will represent your company to your customers, potential clients, distributors, employees and shareholders amongst many other people. Given below are a few tips to help you started on your branding strategy.   Identify a clear brand purpose Ask yourself the following questions: What does your startup represent, what does it stand for? Why did you start your company except for selling the service/product? Will your motivation and idea be welcomed by clients? What can your start-up improve or fix in the world? The answers should be beyond simple functional solutions. Your branding design strategy should be emotional, meaningful and should give a reason for people to come together and support your cause.   Identify your target audience Determine who your future consumers will be and identity them on the basis of their likes, th...