PitchWorx

The popularity of explainer videos in the world of internet marketing is no more a secret to anyone. They are effective for business promotions and have taken the world by storm. Today we look into whiteboard animation, a video style that’s too popular in creating animated explainer videos. And calling them simply effective would be an understatement really! Whiteboard style is no less and can go toe to toe with any other video style. Whiteboard animation videos are simple yet are great attention grabbers. What exactly is whiteboard animation? It’s a technique of creating animation videos that are hand drawn. It’s a superb way of telling business stories and is a lot unique and different from other techniques used in animation. Talk about capturing attention of website visitors and whiteboard explainer videos do not disappoint. What’s that one thing that’s missing in this technical digital world? It’s that human touch which whiteboard animation doesn’t fail to offer in plenty. ...

The concept of adding an explainer video in the marketing plan of a brand new business venture is not a new concept. This valuable marketing tool has picked up   pace   in the past three years. While speaking about its importance, even search engines like Google take into account the amount of time spent by visitors on a website when applying their algorithms to spawn search engine rankings. This directly means that the viewership rate of engaging   explainer video for startups   determines the upper hand of your website akin to the keywords and phrases of your industry. Feeling the need to have an explainer video on your website? The main focus of this article will be to coach you WHY explainers are necessary for your business and HOW you should go about it, if you’re thinking to get one for your business! First, know your Goal/Vision We all have a goal or a vision to begin with whenever we’re doing or trying out something new. It’s the same with explainer ...

Days when hard-bound copies of your ideas, business concepts and blueprints did the rounds are passe! Character animation videos are the new “fever”. No wonder you’d find every successful business with an explainer video that succinctly explains how they work, their products and services! For business, an explainer video embedded in the home page of a website is the portal to spread wings and reach out to people- that is the communication goldmine! Here’s how character animation videos help you grab eyeballs: 1. Inform and entertain Intertwine information with entertainment and you’ll find yourself people who’d be receptive to your videos! That’s how it works. Online competition is fierce, that’s why you have to cut through competition and be heard by your target audience. What is that, that differentiates your explainer video from your competitor’s? Ans: Creativity is what sets you adrift from your competitors. Come up with an idea so noble, that...

Often short and to the point, character animation videos employ concise language coupled with entertaining visuals to communicate ideas, products and services to the audience. Businesses, mostly start-up companies invest time and effort in creating character animation explainer videos to reach out to a larger section of the audience, primarily because of the low cost of production. Visual narratives are the order of the day and explainer videos are a fun way of letting people know about what you do. They help you pitch!