PitchWorx

In a single day we tend to feel hundreds of different emotions – each fitting and specific to the physical and social situations we find ourselves in. Video content triggers strong emotional feelings, and by making its right use you can direct the customers to take the action you want them to take. It’s the perfect tool to increase your animated explainer video’s persuasive potential. But the important question is what is the reason behind video content generating such strong emotions? There has to be a scientific explanation behind it. Read this and find out the role of emotions in explainer video marketing. MIRROR NEURONS ARE KEY PLAYERS When we watch a character in a movie crying or laughing, we feel there’s some kind of connection with the character and us. A small gesture like frowning of a brow by the actor on the screen can also make us imitate the same action on the other side. The logical explanation behind this is something called “ mirror neurons ”. The mirror ...

Animated explainer videos are the flavor of the season in the business world today. To put it in simple words, these videos are made by an operator, usually in animated form and used for marketing of a brand, product or service.  Animated explainer videos   serve to be very economic and effective and is always the best option in regard to marketing. Going for a professional explainer video maker always helps the marketing aspect of a company and adds to the marketing aspect of a company but this should be done only after careful examination of the kinds of videos produced previously by the video maker and if they are actually good and serve the purpose of marketing. You know what doesn’t catch attention of the audience? Bad explainer videos resulting reduced publicity and decreased revenues. What is the reason for this?  A few crucial mistakes which should always be kept in check while creating an explainer video for your business. Therefore, to avoid those mist...