PitchWorx

The visible images that your organization projects is known as it's visual identity. Its elements include logo, typography, colours, composition styles and imagery. Together they represent a larger theme and a larger message by setting the tone for the entire brand, by helping your clients build a perception of your business.   A visual identity for brand is important because with its help a brand can tell a story without uttering a word and can suggest abstract ideas by using visual cues. Knowingly or not, a brand is labelled as feminine, authoritative, playful, fancy by customers based on the colour choices, font and the way the website looks. Let's see how you can have a greater authority in your visual identity. Defining your audience This is the first step to build a successful visual identity. Without knowing your own audience you won't know what branding elements you need to project. Start thinking specifically in terms of gender, location, age, oc...

There are always certain types of videos that are more marketable than others, this also means that there are different kinds of market objectives and therefore different videos for those objectives. To make sure you get the best- animated explainer videos for your startup, we've compiled a list of the types that would suit your company. 3D Animation If you're a start-up that is ambitious, has a decent capital and really wants to get the message out there, you need 3D animation. 3D delivers high quality and state of the art finish. The fact that it has it's own aesthetic, makes it an immersive experience for the audience as they hang on to every piece of information. The only downside of a 3D animated video is that it can be quite expensive and needs a lot of back and forth to get the desired results. So if you're a start-up with a decent capital and time on your hands and you want to make it big, 3D animation is the best choice. Live-Action with ...

. 70% of the decisions to buy a product or service is made within 7 seconds of looking at it. This is because of the package it comes in or how the audience views it on a website. First impressions are important because they leave a big mark on your market presence. This is why you need to find creative design agencies who have carved a niche for themselves in the world of design. The top agencies have a fresh perspective on developing a brand strategy. Let's look at some of them. Lucid Lucid is a creative design agency based in Banglore, India that creates world-class designs for numerous brands all across the world. Lucid allows your brand to say exactly what the people behind it want to convey. Their perspective is unique, fresh and their designs sustainable. The agency works on the basis of projects and design partnerships. PitchWorx PitchWorx is a creative design agency based in Delhi NCR, India that is made up of storytellers who turn abstract concepts,...

Do you know that 65% of people are visual learners and 90% of the information transmitted to the brain is visuals? Animated videos are not only visually impactful, but they tell your story more comprehensively. With these reasons, there is an inevitable shift towards animated video for your social media. Why animated videos? Animation keeps the viewer’s attention With users having a short attention span, it is essential that your animated explainer video evokes emotions that connect with your viewers. It should have a story that makes your audience hooked to it. With animation not known to be a marketing instrument, people are more likely to pay attention to the moving visuals than to traditional advertising. Animation simplifies complex topics With character animation videos , you can tell stories and show how mechanisms and processes work. A 2d animated video simplifies difficult topics with characters and motion effects making the story easily...

What is a brand? Is it the stories, advertisements, products, users, or is creative communication ? A creative gives the voice to the brand and with strong communication , the brand gets an identity in the minds of the users. Here are some pointers to know why brand creatives are important for your brand .   Quick Impact Creatives with good design and communication have a quick impact on the audience. With just a glance, they catch the eye of the audience and make them hooked to the brand communication . To make creatives visually compelling, creative design agencies  should use vibrant vivid colours and contrast with fonts to attract the attention of the potential customers.   Bring Uniqueness A brand’screative communication should be unique as it represents the uniqueness of the brand’s products and services. Creatives are the voice of the brand; therefore, they should be compelling with strong audience-oriented messaging so that they reach to t...