PitchWorx

From marketers to business owners, everyone’s following the cool trend of making  animated explainer videos  for their brands. And why not? With the multiple benefits these videos provide, it’s come up as the best marketing tool in the online market. Gone are the days when making a marketing video required a huge budget and endless amount of time. These days not just big companies but even startups and medium budget businesses are also creating a whole lot of buzz with explainer videos. How does a marketing explainer video affect a brand? Let’s just say that  animated explainer videos  do the job of popularizing your product or brand in the most engaging and entertaining way possible. A viewer who’s watching one is entertained at the same time getting informed about a product without being bored by reading an endless amount of text. Still not too sure whether an explainer video is capable of generating the right buzz for your bran...

The thought of taking up a new project, a brand new  animated explainer video  for a business is exciting! The energy of novice clients is contagious which keeps us spirited, the sole reason why we absolutely love kick-off meetings. It’s fun to get to know what they do and discuss the content they want to display in the video. These meetings can go on for hours and are all about finding a way to distill the information that’ll fit into a conceivable video length. But what is that perfect animated explainer video length? 30 seconds? A minute? 2 minutes? Well…. Let's find out! The bottom line of an ideal explainer video length is that it depends on various factors, with the amount of content being the foremost. Some video concepts tend to follow the same pattern. For example, in case of business video scripts, you’ll see a pattern of problem, solution, benefits, and  call-to-action ! You can begin by asking a lot of questions during the intro of your vi...

Animation as a technology  is touching lives rapidly with no signs of stopping. Lives of students, entrepreneurs, business tycoons and every other person in the world uses and benefits from it. It’s a technology-based world that’s evolving really quickly. In this varied world, 2D and 3D technology are changing the meaning of visualization and virtual entertainment completely. I mean who doesn’t get tempted seeing a TV show or a modern game that’s abundant with the rich and high quality of animation. Animated Explainer videos on the Rise Today, smart business people also know that to woo, entertain potential clients boring presentation is going to take them nowhere. So, what do they do? Create animation videos with their intended message and colorful graphics to build brand recognition.  2D animation studios  are responsible for making videos that are high in demand and captivating. So, making sure to select the right production company becomes crucial. As your v...

Are you ready with a killer marketing strategy for your new product? Have you come up with a great plan for branding, conversions and ready with that long list of all the features the product has? Awesome! Your customers are already starting to lose interest. Why? Because what they want to know is not what all features your product possesses but simply what’s “in it” for them. How? With  Animated explainer video , tada! Talk to consumers, about their needs, their problems and how do you plan to resolve them. Ask 3 questions that’ll get your product or service “WOW” from the audience. WHAT: The audience should know what you do fundamentally. Explain to them what is the product does for them. Try not to use jargons as it’s likely to sound cliched. WHY: Explain what is your role in the market, the products power to solve the problems and what opportunities you can create for customers. HOW: How you do what you say you do. Remember these questions when you dive into mak...

Animation as a technology  is touching lives rapidly with no signs of stopping. Lives of students, entrepreneurs, business tycoons and every other person in the world uses and benefits from it. It’s a technology-based world that’s evolving really quickly. In this varied world, 2D and 3D technology are changing the meaning of visualization and virtual entertainment completely. I mean who doesn’t get tempted seeing a TV show or a modern game that’s abundant with the rich and high quality of animation. Animated Explainer videos on the Rise Today, smart business people also know that to woo, entertain potential clients boring presentation is going to take them nowhere. So, what do they do? Create animation videos with their intended message and colorful graphics to build brand recognition.  2D animation studios  are responsible for making videos that are high in demand and captivating. So, making sure to select the right production company becomes crucial. As your v...

The thought of taking up a new project, a brand new  animated explainer video  for a business is exciting! The energy of novice clients is contagious which keeps us spirited, the sole reason why we absolutely love kick-off meetings. It’s fun to get to know what they do and discuss the content they want to display in the video. These meetings can go on for hours and are all about finding a way to distill the information that’ll fit into a conceivable video length. But what is that perfect animated explainer video length? 30 seconds? A minute? 2 minutes? Well…. Let's find out! The bottom line of an ideal explainer video length is that it depends on various factors, with the amount of content being the foremost. Some video concepts tend to follow the same pattern. For example, in case of business video scripts, you’ll see a pattern of problem, solution, benefits, and  call-to-action ! You can begin by asking a lot of questions during the intro of your vi...

Our brains are programmed to grasping information in an audio/visual format as opposed to textual overdose; which is exactly the reason why companies spend thousands of dollars to get a neat-looking  explainer video  for business. While textual information doesn’t have enough recall value, business proponents make use of marketing via corporate animation videos to deliver information about their products/services etc. What an explainer video exactly does is succinctly explain what business you’re into and what are the products/services you sell. It is an excellent marketing tool to garner more sales for your  product/service  and greatly enhancing your brand’s visibility. A right choice of words can play on your prospect’s mind, paving way to more brand recall value. But many explainer videos fail to live up to their expectations! The most vital component of your  explainer video is…. “the script” . The choice of words can make all the difference betwe...

Going by the latest trend for marketing in the online business world, videos are ranking at the top. Video marketing has caught everyone’s attention today. If you’re an online business marketer, you probably know how difficult it is to hold people’s attention with other marketing strategies or for that matter, explainer videos of your competition? With the limited attention span of people, a long video can kill the potential market scope of an  animated explainer video ! But the truth is, no product or service is the same, every offering has a different time requirement. Not everything can be squeezed inside the same explainer pack. So, what’s critical is you should know what works for you? A  short animated video  or it’s absolutely unavoidable to create one that’s little long? So, before you go on to make a choice, consider some guidelines to make a preferred choice for the  length of your animated explainer video . Stats say that the average attention ...

Animation as a technology  is touching lives rapidly with no signs of stopping. Lives of students, entrepreneurs, business tycoons and every other person in the world uses and benefits from it. It’s a technology-based world that’s evolving real quickly. In this varied world, 2D and 3D technology is changing the meaning of visualization and virtual entertainment completely. I mean who doesn’t get tempted seeing a TV show or a modern game that’s abundant with rich and high quality of animation. Animated Explainer videos on the Rise Today, smart business people also know that to woo, entertain potential clients boring presentation is going to take them no where. So, what do they do? Create animation videos with their intended message and colorful graphics to build brand recognition.  2D animation studios  are responsible for making videos that are high in demand and captivating. So, making sure to select the right production company becomes crucial. As your video i...

Animation as a technology  is touching lives rapidly with no signs of stopping. Lives of students, entrepreneurs, business tycoons and every other person in the world uses and benefits from it. It’s a technology-based world that’s evolving real quickly. In this varied world, 2D and 3D technology is changing the meaning of visualization and virtual entertainment completely. I mean who doesn’t get tempted seeing a TV show or a modern game that’s abundant with rich and high quality of animation. Animated Explainer videos on the Rise Today, smart business people also know that to woo, entertain potential clients boring presentation is going to take them no where. So, what do they do? Create animation videos with their intended message and colorful graphics to build brand recognition.  2D animation studios  are responsible for making videos that are high in demand and captivating. So, making sure to select the right production company becomes crucial. As your video i...

Music is something we all love, appreciation for which is ingrained in us since the time we’re born till the time we die. Expression of thoughts is supported by music, so is a display of passion! Music has the power to move, motivate and steer people into action; to the extent that even  advertisements  feature the choicest selection of music to drive sales. In today’s world, it is difficult to imagine advertisements without a background score to support it. Every ad you see on television harnesses the power of music to subconsciously “ grab audience attention ”. There have been instances of advertisements having gone on to become viral, solely because of their selection of narration backed by good background music. Even your  explainer video  needs a good selection of background score, just to keep things ticking! This is why many companies that invest in explainer videos ensure that the music sets the mood for the narrative. When an explainer video is mad...

The value of attracting visitors to your website diminishes considerably if people don’t stay on it for more than a few seconds. So no matter how  eye-pleasing  your web display may be, if it doesn’t hold visitors then all goes for a toss. Well, here’s the truth: a custom animated explainer video can help you demonstrate your business idea in an effective, informative, educational and engaging way. And the topic of the day: it can help you boost your online visibility and improve your position in Google’s rankings. Not a bad place to start right? Time-on-page increased Just by embedding a marketing video above the fold in your home page, or somewhere on the landing page, the average visit time gets increased by 1 minute! This is good news, as Google considers the time-on-page rate as one of the indicators to measure the relevance of your site. Not to mention, it can tell you a lot about user’s content engagement. Keeps your visitors engaged Animated explainer ...