In this article, you will learn about the four most important brand growth strategies for businesses that are looking to extend their product offerings and services. The four strategies are brand extension, flanker/fight, line extension and new brand, brand strategy. Let's read about them in details. Brand extension brand strategy Brand extension strategy involves using a fresh market to introduce a new brand after establishing your position in the market of your choice. Many people wanted to brew their own cup of Starbucks coffee. Starbucks understood this and introduced a line of k-cups for coffee lovers so that they could enjoy a cup of Starbucks gourmet coffee at home. Starbucks has used a number of strategic implementations in the past to consolidate its brand name in a variety of fields. Flanker Brand Strategy This brand strategy places a new brand or sub-brand at the low or high ends of a price spectrum in order to get hold of all kinds of customers. For
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