PitchWorx

  Animated explainer video companies are everywhere on the internet now. And why shouldn't they be? They make great marketing tools called animated explainer videos. Some call these corporate videos, others call them animated marketing videos . The point is that all of them serve one purpose only and that is to disseminate complex information in a coherent manner or to simply explain a service/product so as to increase the conversion rate of turning visitors into customers Different kinds of videos do this differently. Let's read on to know about two of them.   Whiteboard video animation This animation is a classic one. This technique was introduced by an artist who while being recorded by a camera, drew on a whiteboard. Such videos have now gone the digital way but keep the spirit of the classic procedure alive. A lot of graphic design companies also use special effects and 2D character animation .   Why is it used? This type of animation is extremely engagi...

From marketers to business owners, everyone’s following the cool trend of making  animated explainer videos  for their brands. And why not? With the multiple benefits these videos provide, it’s come up as the best marketing tool in the online market. Gone are the days when making a marketing video required a huge budget and endless amount of time. These days not just big companies but even startups and medium budget businesses are also creating a whole lot of buzz with explainer videos. How does a marketing explainer video affect a brand? Let’s just say that  animated explainer videos  do the job of popularizing your product or brand in the most engaging and entertaining way possible. A viewer who’s watching one is entertained at the same time getting informed about a product without being bored by reading an endless amount of text. Still not too sure whether an explainer video is capable of generating the right buzz for your bran...

    Animated explainer videos are the flavor of the season in the business world today. To put it in simple words, these videos are made by an operator, usually in animated form and used for marketing of a brand, product or service.  Animated explainer videos  serve to be very economical and effective and are always the best option regarding marketing. Going for a professional explainer video maker always helps the marketing aspect of a company and adds to the marketing aspect of a company but this should be done only after careful examination of the kinds of videos produced previously by the video maker and if they are good and serve the purpose of marketing. You know what doesn’t catch attention from the audience? Bad  explainer videos  resulting reduced publicity and decreased revenues. What is the reason for this? A few crucial mistakes which should always be kept in check while creating an explainer v...

  Animated explainer videos are the flavor of the season in the business world today. To put it in simple words, these videos are made by an operator, usually in animated form and used for marketing of a brand, product or service.  Animated explainer videos  serve to be very economical and effective and are always the best option in regard to marketing. Going for a professional explainer video maker always helps the marketing aspect of a company and adds to the marketing aspect of a company but this should be done only after careful examination of the kinds of videos produced previously by the video maker and if they are actually good and serve the purpose of marketing. You know what doesn’t catch attention from the audience? Bad  explainer videos  resulting reduced publicity and decreased revenues. What is the reason for this? A few crucial mistakes which should always be kept in check while creating an explainer ...

Our brains are programmed to grasping information in an audio/visual format as opposed to textual overdose; which is exactly the reason why companies spend thousands of dollars to get a neat-looking  explainer video  for business. While textual information doesn’t have enough recall value, business proponents make use of marketing via corporate animation videos to deliver information about their products/services etc. What an explainer video exactly does is succinctly explain what business you’re into and what are the products/services you sell. It is an excellent marketing tool to garner more sales for your  product/service  and greatly enhancing your brand’s visibility. A right choice of words can play on your prospect’s mind, paving way to more brand recall value. But many explainer videos fail to live up to their expectations! The most vital component of your  explainer video is…. “the script” . The choice of words can make all the difference betwe...

Going by the latest trend for marketing in the online business world, videos are ranking at the top. Video marketing has caught everyone’s attention today. If you’re an online business marketer, you probably know how difficult it is to hold people’s attention with other marketing strategies or for that matter, explainer videos of your competition? With the limited attention span of people, a long video can kill the potential market scope of an  animated explainer video ! But the truth is, no product or service is the same, every offering has a different time requirement. Not everything can be squeezed inside the same explainer pack. So, what’s critical is you should know what works for you? A  short animated video  or it’s absolutely unavoidable to create one that’s little long? So, before you go on to make a choice, consider some guidelines to make a preferred choice for the  length of your animated explainer video . Stats say that the average attention ...

THE BEST WAY FOR MARKETERS TO TELL BRAND STORIES As a part of the content marketing, we’re always looking for different to help brands narrate their stories in an engaging and meaningful ways. With the raid growth in technology and better tools emerging in the marketplace, an interesting phenomenon occurs: The way we digest and experience content has changed incredibly. For instance, take the news. Take a quick recap about how we followed current events 20 years ago. We heavily relied on the Sunday newspaper or watched extensive amount of news coverage on TV. And how do we do the same thing now? We bookmark certain websites, follow publishers on social media, or subscribe news outlets for email notifications. Technological innovations influences in what way we consume information. This is the biggest challenge content marketers face. Great content that is specific to target audience’s needs is produced every day, but is it any effective if the audience never sees it? Big p...

Animated explainer videos are the flavor of the season in the business world today. To put it in simple words, these videos are made by an operator, usually in animated form and used for marketing of a brand, product or service.  Animated explainer videos  serve to be very economic and effective and is always the best option in regard to marketing. Going for a professional explainer video maker always helps the marketing aspect of a company and adds to the marketing aspect of a company but this should be done only after careful examination of the kinds of videos produced previously by the video maker and if they are actually good and serve the purpose of marketing. You know what doesn’t catch attention of the audience? Bad  explainer videos  resulting reduced publicity and decreased revenues. What is the reason for this? A few crucial mistakes which should always be kept in check while creating an explainer video for your bus...

Music is something we all love, appreciation for which is ingrained in us since the time we’re born till the time we die. Expression of thoughts is supported by music, so is a display of passion! Music has the power to move, motivate and steer people into action; to the extent that even  advertisements  feature the choicest selection of music to drive sales. In today’s world, it is difficult to imagine advertisements without a background score to support it. Every ad you see on television harnesses the power of music to subconsciously “ grab audience attention ”. There have been instances of advertisements having gone on to become viral, solely because of their selection of narration backed by good background music. Even your  explainer video  needs a good selection of background score, just to keep things ticking! This is why many companies that invest in explainer videos ensure that the music sets the mood for the narrative. When an explainer video is mad...

The value of attracting visitors to your website diminishes considerably if people don’t stay on it for more than a few seconds. So no matter how  eye-pleasing  your web display may be, if it doesn’t hold visitors then all goes for a toss. Well, here’s the truth: a custom animated explainer video can help you demonstrate your business idea in an effective, informative, educational and engaging way. And the topic of the day: it can help you boost your online visibility and improve your position in Google’s rankings. Not a bad place to start right? Time-on-page increased Just by embedding a marketing video above the fold in your home page, or somewhere on the landing page, the average visit time gets increased by 1 minute! This is good news, as Google considers the time-on-page rate as one of the indicators to measure the relevance of your site. Not to mention, it can tell you a lot about user’s content engagement. Keeps your visitors engaged Animated explainer ...

Our brains are programmed to grasping information in an audio/visual format as opposed to textual overdose; which is exactly the reason why companies spend thousands of dollars to get a neat-looking  explainer video  for business. While textual information doesn’t have enough recall value, business proponents make use of marketing via corporate animation videos to deliver information about their products/services etc. What an explainer video exactly does is succinctly explain what business you’re into and what are the products/services you sell. It is an excellent marketing tool to garner more sales for your  product/service  and greatly enhancing your brand’s visibility. A right choice of words can play on your prospect’s mind, paving way to more brand recall value. But many explainer videos fail to live up to their expectations! The most vital component of your  explainer video is…. “the script” . The choice of words can make all the difference betwe...

That feeling of alienation when people keep leaving your website after a quick glance is shattering right? It seems like someone is posing a hindrance from engaging with your potential customers. If you still  don’t know whose your company’s #1 enemy is yet, then we’ve got a name for it, it’s called Bounce Rate – the percentage of visitors who visit your website and leave it without visiting any other page on your site. It results in no leads, no engagement, no conversion, no sales, no nothing. In order to prevent this evil power grow bigger and take over what you require is an animated explainer video! It’s the only way you can explain in an entertaining and engaging way, who are you, what you do and how you’re ready to solve your audience’s problem. Let’s go through three main abilities that proves why animated explainer videos have the traits of a superhero that can save your day: THEY’RE INSTANT ATTENTION GRABBERS It’s no surprise that the human attention s...

Animated explainer videos are the flavor of the season in the business world today. To put it in simple words, these videos are made by an operator, usually in animated form and used for marketing of a brand, product or service.  Animated explainer videos  serve to be very economic and effective and is always the best option in regard to marketing. Going for a professional explainer video maker always helps the marketing aspect of a company and adds to the marketing aspect of a company but this should be done only after careful examination of the kinds of videos produced previously by the video maker and if they are actually good and serve the purpose of marketing. You know what doesn’t catch attention of the audience? Bad explainer videos resulting reduced publicity and decreased revenues. What is the reason for this? A few crucial mistakes which should always be kept in check while creating an explainer video for your business. Therefore, to avoid those mistake...