Video marketing & email campaigns : A match made in good heaven!
It seems everybody these days is delving into the deep math of the benefits of video marketing. And you’re probably well aware of the countless merits your business can obtain from a well-sustained email list. But did you know that combining these two – email and video can be incredible thing for your business. Statistically, adding video to your email campaign can make your click-through rate shoot three times higher and increase your subscribe rate by 75%. Hold on! Yes you heard it right. In this post we’ll take you through two most common questions that need to be resolved before you can score success with a video marketing email campaign. Question #1 : Where does the actual video need to be put? Okay. There are two ways you can do that. A. You can directly embed video into your emails and, B. You can include a thumbnail with a link that drives traffic to your site or landing page. Although it may seem most natural to embed the video directly in your email, as it...