PitchWorx

The world today is fiercely competitive. It becomes very important for every business to remain unique. Think of it, when you pitch your idea to a client, there are dozens of other competitors ready with their pitches. And more or less their offering is going to be the same. Who would the client give his/her business to? The potential service provider who impressed him/her the most. RFI, RFQ   an d  RFP – the process That impression building starts right from the  RFI (Request for Information)  you send to the client. It’s natural that you would want to pack the RFI with lots of data and information on your company’s past achievements. How about packing the PPT with a pitch video? For e.g.; if your company is into electronic surveillance, then along the  PPT  which you usually send as an  RFI , you can send a pitch video done in animation. You can put in images of all the dynamic work you have done for other clients and see the differen...

Our handcrafted  animated explainer videos  which have the potential to explain almost anything and everything are created following 7 tried and tested steps process that starts with briefing or a kick of meeting as we like to call it, writing a script, creating a storyboard, recording voice-over, graphics creation, animation and lastly adding of background music. Kick off meeting It all begins with the first step. A” making connection” time with the client. A stage to “nail” that big idea! Pen a story The script is the base on which the video stands. Call it the “backbone” or the “essence” of the video, once you master this part, things get a lot easier. Sketch up It is in the hands of our in-house talented artists to give a complete picture of each shot, starting to give the video life! Voiceover This one’s a no-brainer! You won’t know him. He is the voice who does the actual “explaining” in the video. Graphics The fina...

There are endless number of ways to find inspiration on any given subject. Then why sometimes there seems to be a dearth or we often our minds blank when a task needs to be done? At several points in our lives all of us face the grueling task of creating content that’s both engaging and repeatable. Here are some awesome ways to find inspiration when your mind hits that blank spot. Try Google’s Keyword Planner When searching for creative ideas for video content,  Google Keyword Planner  can give you insight you may not have thought of considering. You can take forward these keywords by combining them into a list and multiply assorted keywords together. Even if you’re new to the world of advertising, finding fresh ideas for video content is often simplified by focusing keywords to specific niches. 2.  FAQ Fox helps discover list of questions consumers have The primary function of FAQ Fox is to accept keywords and a list of sites to dig for questions that often...

Don’t you feel ecstatic to have met Mickey Mouse, Bugs Bunny, Popeye, Tom & Jerry, Scooby Doo and the Powerpuff Girls? Remember those days when watching cartoons back to back with a bowlful of popcorn, used to be your only mission in childhood? It is only because of animation that we smile a little brighter and laugh a little harder until our stomach hurts. Without it, our perception of innocence would have been different! Aren’t you interested to know how it all started? So, let’s go back to history and take a quick look at Animation’s timeline. IN THOSE DAYS The earliest traces of animation were found in the Paleolithic cave paintings of animals having multiple sets of legs. Archaeologists believe that the impression could be mapped back to at least 5000 years…a vase found in Iran had five images of a goat leaping to grab a leaf from a tree. It is a glory to understand how far animation has come from the ancient days. COMING ON PAPER Several centuries la...

With being in great demand and rightly so,  animated explainer videos   are outstanding tools for promotion and sales conversion. But, mistakes in its production can cost you a deal and can turn your marketing dream into a real nightmare. Don’t worry, we are not trying to scare you here, but things that can go wrong and should never be overlooked include simply a badly made video, poorly written a script or making a mistake in choosing an animation studio. Consider them and try to stay away from a few mistakes which are likely to be made in animated explainer video production. Mistake No. 1: Too Long, You’re Gone You might be tempted to go ahead and say a lot about your brand, product or service but try not to do that. Try and restrict the duration of your video or else there are high chances that audiences will feel bored and leave failing your marketing content miserably. A 90 – second video is always recommended which comes to about 240 words in a script....

There are endless number of ways to find inspiration on any given subject. Then why sometimes there seems to be a dearth or we often our minds blank when a task needs to be done? At several points in our lives all of us face the grueling task of creating content that’s both engaging and repeatable. Here are some awesome ways to find inspiration when your mind hits that blank spot. Try Google’s Keyword Planner When searching for creative ideas for video content,  Google Keyword Planner  can give you insight you may not have thought of considering. You can take forward these keywords by combining them into a list and multiply assorted keywords together. Even if you’re new to the world of advertising, finding fresh ideas for video content is often simplified by focusing keywords to specific niches. 2.  FAQ Fox helps discover list of questions consumers have The primary function of FAQ Fox is to accept keywords and a list of sites to dig for questions that often...

The world today is fiercely competitive. It becomes very important for every business to remain unique. Think of it, when you pitch your idea to a client, there are dozens of other competitors ready with their pitches. And more or less their offering is going to be the same. Who would the client give his/her business to? The potential service provider who impressed him/her the most. RFI, RFQ   an d  RFP – the process That impression building starts right from the  RFI (Request for Information)  you send to the client. It’s natural that you would want to pack the RFI with lots of data and information on your company’s past achievements. How about packing the PPT with a pitch video? For e.g.; if your company is into electronic surveillance, then along the  PPT  which you usually send as an  RFI , you can send a pitch video done in animation. You can put in images of all the dynamic work you have done for other clients and see the differen...

The world today is fiercely competitive. It becomes very important for every business to remain unique. Think of it, when you pitch your idea to a client, there are dozens of other competitors ready with their pitches. And more or less their offering is going to be the same. Who would the client give his/her business to? The potential service provider who impressed him/her the most. RFI, RFQ and RFP – the process That impression building starts right from the  RFI (Request for Information)  you send to the client. It’s natural that you would want to pack the RFI with lots of data and information on your company’s past achievements. How about packing the PPT with a pitch video? For e.g; if your company is into electronic surveillance, then along the  PPT  which you usually send as an  RFI , you can send a pitch video done in animation. You can put in images of all the dynamic work you have done for other clients and see the difference for yourself. Po...

There are endless number of ways to find inspiration on any given subject. Then why sometimes there seems to be a dearth or we often our minds blank when a task needs to be done? At several points in our lives all of us face the grueling task of creating content that’s both engaging and repeatable. Here are some awesome ways to find inspiration when your mind hits that blank spot. Try Google’s Keyword Planner When searching for creative ideas for video content,  Google Keyword Planner  can give you insight you may not have thought of considering. You can take forward these keywords by combining them into a list and multiply assorted keywords together. Even if you’re new to the world of advertising, finding fresh ideas for video content is often simplified by focusing keywords to specific niches. 2. FAQ Fox helps discover list of questions consumers have The primary function of FAQ Fox is to accept keywords and a list of sites to dig for questions that often consu...

The value of attracting visitors to your website diminishes considerably if people don’t stay on it for more than a few seconds. So no matter how eye-pleasing your web display may be, if it doesn’t hold visitors then all goes for a toss. Well, here’s the truth: a custom animated explainer video can help you demonstrate your business idea in an effective, informative, educational and engaging way. And the topic of the day: it can help you boost your online visibility and improve your position in Google’s rankings. Not a bad place to start right? Time-on-page increased Just by embedding a marketing video above the fold in your home page, or somewhere on the landing page, the average visit time gets increased by 1 minute! This is good news, as Google considers the time-on-page rate as one of the indicators to measure the relevance of your site. Not to mention, it can tell you a lot about user’s content engagement. Keeps your visitors engaged Animated explainer videos run high ...

With being in great demand and rightly so,  animated explainer videos   are outstanding tools for promotion and sales conversion. But, mistakes in its production can cost you a deal and can turn your marketing dream into a real nightmare. Don’t worry, we are not trying to scare you here, but things that can go wrong and should never be overlooked include simply a badly made video, poorly written a script or making a mistake in choosing an animation studio. Consider them and try to stay away from a few mistakes which are likely to be made in animated explainer video production. Mistake No. 1: Too Long, You’re Gone You might be tempted to go ahead and say a lot about your brand, product or service but try not to do that. Try and restrict the duration of your video or else there are high chances that audiences will feel bored and leave failing your marketing content miserably. A 90 – second video is always recommended which comes to about 240 words in a script....