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  Every business owner is looking for ways to boost his conversion rates and marketing efforts. The best way to achieve these goals is by using animated explainer videos . Let's look at 5 benefits of marketing with animated explainer videos.   Reduces the bounce rate Most of the time, people land on your website, look around for a minute and leave. This can be disastrous for your business in the long run. The best way to reduce the website bounce rate is by incorporating animated explainer videos on the site. According to research conducted by Wistia, when a website has a video, visitors are likely to stay 2.6x time longer than they initially did. The best way to make use of an explainer video is to place it in your most visited landing pages. Later, you can perform an A/B test to see if the website is producing the results you're looking for.   Helps to attract mobile users According to a study conducted by Visible Measures, mobile users have better video e...

To grab the viewer's attention from the get-go, businesses now are increasingly looking for cartoon/character animation on their websites. The basic idea behind having a character in an animated explainer video is to give an identity to the business. This further helps people remember and connect the business with your character. Let's see why you should use it: You can give the character traits The best thing about character animation is that you can give your character a trait that the audience can find both informative and enjoyable. For example, a character clicking his forehead and instantly finding results for his problem. It helps in creating an identity Social media has the power to make your character popular and this helps to create an identity for viewers. Once the popularity of the character rises up the arc, more and more people will begin to identify the business with a particular character. Another good way to grow your business is by ...

To get someone to put your ideas in a visual medium to resonate with the audience is a herculean task because of a video reflects the value of the brand. If it's the first time you're planning to hire a 2d animation company for your designs, make sure you do the following things: Get their portfolio The portfolio of a 2d animation company reflects the quality of the work they've done in the past. Looking at a portfolio or the showreel will give you a hint about what your animated explainer video will look like Important things to keep in mind ●      Do their videos have a good story? ●      Is the brand value getting reflected in the videos? ●      Look for quality. You don't have to be a professional to understand if the movements are realistic and whether or not the video dynamics flow smoothly. ●      Are the visuals and characters appealing or are they robotic? ●  ...

We’ve grown up watching lovable cartoon characters such as  Mickey Mouse , Snow White and Popeye the Sailor Man on TV! They were live characters, who talked and moved and interacted with us. But how many of us actually tried to push the envelope and explore the science behind those characters in those pure days? How did they come to life? How were they so like us, they talked and walked and did what we do yet looked so different? For all those curious minds and every interested soul out there,  2D animation  brought these characters to live.  Yes, several hours have gone into developing and spawning those unforgettable animated cartoon characters using  2D character animation . What is 2D animation? Objects move and transform on screen in a two dimension set-up in 2D animation. It can be done by creating images applying traditional celluloid or in present times by using computerized animation soft wares. Back-to-back images are put in a sequence or “...

The animation industry is a colossal world which rests on skills that are alike in basic structure yet consists of diverse ways to achieve the same dream. The dream of turning fantasy into reality! Speaking of which in our last article A Journey through Traditional Animation we touched upon a few milestones we meet along this amazing journey. Well, let’s take the ride to the finish in this one. So, here are a few more landmarks  2D animation studio  close in to reach the finish line. Layout or Mapping After the completion of the designing of the storyboard, layout is basically the listing of different shots to be presented in the scenes. The animation team here decides on the camera angles, shading of the scene, lighting etc. This helps in conceptualizing poses of the characters in the scene and each pose is visualized in a drawing. The storyboard and these drawings are then incorporated with the audio and by the end of it an animation is formed. Animation the st...

You’ve been with us from our last article  Make that perfect 2D animated video with the right animation video company . In this article, you will learn some additional factors you must keep in mind before you sign up with a 2D animation atlas on the studio for an explainer video. Factual Testimonials What do past clients have to say about the animation studio? Reviews, ratings, recommendations, and testimonials on their websites or LinkedIn profiles help determine this. Doing, this gives you the confidence to choose the production house without any hesitation. Coherence and Responsibility A good animation studio will guide you properly when it comes to the selection of style for the video ( whiteboard animation, motion graphics, character animation ), duration and much more for the video. You know your company/brand better but a good studio will have expertise in the field. Make it a point to listen to their recommendations even in the case of d...

We all love animation, in fact, we have grown up watching them. Do you remember those days when as a kid, you wanted to be a part of the animated world? Well, thanks to technology, with the evolution of 3D animation services, this dream has become partially true! 2D animation process is different from that of 3D in terms of latest technology, which lets you connect and identify more with the animated world which wasn’t possible with the 2D animated videos. However, the rise of 3D animation services hasn’t affected the popularity of 2D animation. This traditional form of animation is still used in making most animated explainer videos by many corporate companies. Such is the aura of 2D animation! Let us now consider the unique qualities of 2D animated videos which make it still the most preferred choice in the area of animation. OLD IS GOLD We all are well acquainted with this thought and as a matter of fact, we trust it too. 2D animation services have been well tried and test...

You’ve been with us from our last article  Make that perfect 2D animated video with the right animation video company . In this article, you will learn some additional factors you must keep in mind before you sign up with a 2D animation atlas on the studio for an explainer video. Factual Testimonials What do past clients have to say about the animation studio? Reviews, ratings, recommendations, and testimonials on their websites or LinkedIn profiles help determine this. Doing, this gives you the confidence to choose the production house without any hesitation. Coherence and Responsibility A good animation studio will guide you properly when it comes to the selection of style for the video ( whiteboard animation, motion graphics, character animation ), duration and much more for the video. You know your company/brand better but a good studio will have expertise in the field. Make it a point to listen to their recommendations even in the case of d...

We’ve grown up watching lovable cartoon characters such as  Mickey Mouse , Snow White and Popeye the Sailor Man on TV! They were live characters, who talked and moved and interacted with us. But how many of us actually tried to push the envelope and explore the science behind those characters in those pure days? How did they come to life? How were they so like us, they talked and walked and did what we do yet looked so different? For all those curious minds and every interested soul out there,  2D animation  brought these characters to live.  Yes, several hours have gone into developing and spawning those unforgettable animated cartoon characters using  2D character animation . What is 2D animation? Objects move and transform on screen in a two dimension set-up in 2D animation. It can be done by creating images applying traditional celluloid or in present times by using computerized animation soft wares. Back-to-back images are put in a sequence or “...

We all love animation, in fact, we have grown up watching them. Do you remember those days when as a kid, you wanted to be a part of the animated world? Well, thanks to technology, with the evolution of 3D animation services, this dream has become partially true! 2D animation process is different from that of 3D in terms of latest technology, which lets you connect and identify more with the animated world which wasn’t possible with the 2D animated videos. However, the rise of 3D animation services hasn’t affected the popularity of 2D animation. This traditional form of animation is still used in making most animated explainer videos by many corporate companies. Such is the aura of 2D animation! Let us now consider the unique qualities of 2D animated videos which make it still the most preferred choice in the area of animation. OLD IS GOLD We all are well acquainted with this thought and as a matter of fact, we trust it too. 2D animation services have been well tried and test...