PitchWorx

The state's been set. Your perfect explainer for business is ready. All the elements like script, storyboard, music, the  voice-over in explainer video , editing etc, have come out played their parts and everything’s in place now. Right? Wrong! No matter how well an  animated explainer video  has been made, it’s a total waste if people don’t see it. Sad but true!! That’s exactly where most brands falter. The amount of money they spend on making the video, not even a little of that is spent on thinking about what to do with the final product. Well, folks, it’s time to market your video. And if you’re caught up in a bit of a fix then you’ve knocked on the right door for advice. Brace yourself and get ready to market your videos. Number 1: Where will you Place it on your Site Where is your  animated explainer video  going to be placed? Well, if you don’t have a definite answer to this question then place it somewhere where it adds the mos...

Every time you watch an animated GIF or an animated character on television, making a fool of himself or others, doesn’t that lighten up your mood? I’ll take that as a yes! Since several years the animation companies in India has been reaching skies. An animation is a fast-developing sector that shows and holds potential for higher growth and a major role in the economy of M&E sector. As a matter of fact, according to the FICCI – KPMG report of 2015,  Indian animation industry had generated revenues up to Rs.51.1 billion with the growth rate reaching 13.8%.  The Indian Animation and VFX market keeps becoming bigger and better. In fact, in 2014, out of 10 movies that were nominated for the  Oscar Awards , six of them had their VFX done in India. Now that it is hard to overlook the success of  animation in India , leading production houses like Reliance, are investing in the animation world, collaborating with the Indian filmmakers to create an animation th...

In the digital world, if you really want to grab your customer’s attention through a business message – whether it’s through an animated explainer video, a Facebook post, a tv commercial or maybe an ad that appears right before you watch a video on YouTube – you have to prove them that you understand them. Viewers seek importance. They want to ensure the products they select will be the best choices and will actually help them in succeeding and solve their problems. WHAT PROBLEM DOES YOUR PRODUCT ADDRESS? First of all, you need to have a clear understanding of how your products or service helps people. What problems can you solve for your customers? Once you nail this question, you’ll have a positive access point for communication with your customers and they’ll see how much you care for them. Let’s say for example, you sell high-tech winter gloves that are so light and thin that they can fit in a pocket when not in use. Gloves are meant to keep anyone’s hands warm and so d...

By describing what a business does the sole objective of an animated explainer video is not just spreading the brand’s message but also help to close in more business. Why is so much effort put into making the videos clear, crisp, and real attention grabbers? Well, the answer is simple “to make more profit.” These marketing videos are the real reason why website visitors actually turn into actual customers. Here’s how  animated explainer videos  do the trick: What do the visitors get out of it? If your brand’s explainer video is presented as a sales deck in the market then it’s not going to work. Instead, it should work as an introduction to your brand. The vital message to be conveyed in the video should be directly spoken out to the target audience coming to visit your website. After watching your company’s animated explainer video, the visitors should have an absolutely clear understanding of what you’re offering them and what is the first step towards making ...

The state's been set. Your perfect explainer for business is ready. All the elements like script, storyboard, music, the voice-over in explainer video , editing etc, have come outplayed their parts and everything’s in place now. Right? Wrong! No matter how well an  animated explainer video  has been made, it’s a total waste if people don’t see it. Sad but true!! That’s exactly where most brands falter. The amount of money they spend on making the video, not even a little of that is spent on thinking about what to do with the final product. Well, folks, it’s time to market your video. And if you’re caught up in a bit of a fix then you’ve knocked on the right door for advice. Brace yourself and get ready to market your videos. Number 1: Where will you Place it on your Site Where is your  animated explainer video  going to be placed? Well, if you don’t have a definite answer to this question then place it somewhere where it adds the most value for your ...

A minute packs a powerful impact! A minute is all it takes for you to influence people into buying your idea. While 60 seconds may seem less otherwise, they hold prime significance if you’re someone with a business idea, vying for investors. If you’re an organization, your pitch is your highlight reel. It’s something that would define your company, it’s  product/service  lines and business objectives. A well-delivered pitch should ideally be a visual narrative with a perfect amalgamation of text with audio/visual and images. An ideal pitch should be relayed to the audience like an interesting story, replete with details provided succinctly. It can be in the form of a presentation or a visually  engaging explainer video . The last thing you want to do is force your prospective investors to sit through long, drab textual representations of what you do. That would lull them to sleep! Here are some dos and don’ts that are to be followed while delivering pitc...

By describing what a business does the sole objective of an animated explainer video is not just spreading the brand’s message but also help to close in more business. Why is so much effort put into making the videos clear, crisp, and real attention grabbers? Well, the answer is simple “to make more profit.” These marketing videos are the real reason why website visitors actually turn into actual customers. Here’s how  animated explainer videos  do the trick: What do the visitors get out of it? If your brand’s explainer video is presented as a sales deck in the market then it’s not going to work. Instead, it should work as an introduction to your brand. The vital message to be conveyed in the video should be directly spoken out to the target audience coming to visit your website. After watching your company’s animated explainer video, the visitors should have an absolutely clear understanding of what you’re offering them and what is the first step towards making ...

A minute packs a powerful impact! A minute is all it takes for you to influence people into buying your idea. While 60 seconds may seem less otherwise, they hold prime significance if you’re someone with a business idea, vying for investors. If you’re an organization, your pitch is your highlight reel. It’s something that would define your company, it’s product/service lines and business objectives. A well-delivered pitch should ideally be a visual narrative with a perfect amalgamation of text with audio/visual and images. An ideal pitch should be relayed to the audience like an interesting story, replete with details provided succinctly. It can be in the form of a presentation or a visually engaging explainer video . The last thing you want to do is force your prospective investors to sit through long, drab textual representations of what you do. That would lull them to sleep! Here are some dos and don’ts that are to be followed while delivering pitches: 1. Don’t ...

A minute packs a powerful impact ! A minute is all it takes for you to influence people into buying your idea. While 60 seconds may seem less otherwise, they hold prime significance if you’re someone with a business idea, vying for investors. If you’re an organization, your pitch is your highlight reel . It’s something that would define your company, it’s product/service lines and business objectives. A well-delivered pitch should ideally be a visual narrative with a perfect amalgamation of text with audio/visual and images. An ideal pitch should be relayed to the audience like an interesting story, replete with details provided succinctly. It can be in the form of a presentation or a visually engaging explainer video . The last thing you want to do is force your prospective investors to sit through long, drab textual representations of what you do. That would lull them to sleep! Here are some dos and don’ts that are to be followed while delivering pitches: 1. Don’t ...

Today in the digital world, 3D animation technique has definitely gained momentum. By creating life-like images and making the viewer feel like a part of the animation world, 3D technique is definitely taking the world by storm. But that certainly doesn’t mean that 2D or traditional animation technique has lost its hold. It still plays a major role animated explainer video creation. Below are some of the advantages that 2D animation renders: Highly Efficient The main role of explainer video is to be appealing to the target audience and accurate conveyance of business stories and messages through the process of animation. But animation is no simple task. It requires great skills, creativity to animate characters and objects. Of course, 2D animation also takes time and detailing but it’s much easier than 3D or any other animation technique. 2D animation studios create detailed designs but not as intricate and complex as 3D technique. A project that’s time restrained can be done usi...