PitchWorx

  Animated explainer video companies are everywhere on the internet now. And why shouldn't they be? They make great marketing tools called animated explainer videos. Some call these corporate videos, others call them animated marketing videos . The point is that all of them serve one purpose only and that is to disseminate complex information in a coherent manner or to simply explain a service/product so as to increase the conversion rate of turning visitors into customers Different kinds of videos do this differently. Let's read on to know about two of them.   Whiteboard video animation This animation is a classic one. This technique was introduced by an artist who while being recorded by a camera, drew on a whiteboard. Such videos have now gone the digital way but keep the spirit of the classic procedure alive. A lot of graphic design companies also use special effects and 2D character animation .   Why is it used? This type of animation is extremely engagi...

  Every business owner is looking for ways to boost his conversion rates and marketing efforts. The best way to achieve these goals is by using animated explainer videos . Let's look at 5 benefits of marketing with animated explainer videos.   Reduces the bounce rate Most of the time, people land on your website, look around for a minute and leave. This can be disastrous for your business in the long run. The best way to reduce the website bounce rate is by incorporating animated explainer videos on the site. According to research conducted by Wistia, when a website has a video, visitors are likely to stay 2.6x time longer than they initially did. The best way to make use of an explainer video is to place it in your most visited landing pages. Later, you can perform an A/B test to see if the website is producing the results you're looking for.   Helps to attract mobile users According to a study conducted by Visible Measures, mobile users have better video e...

To grab the viewer's attention from the get-go, businesses now are increasingly looking for cartoon/character animation on their websites. The basic idea behind having a character in an animated explainer video is to give an identity to the business. This further helps people remember and connect the business with your character. Let's see why you should use it: You can give the character traits The best thing about character animation is that you can give your character a trait that the audience can find both informative and enjoyable. For example, a character clicking his forehead and instantly finding results for his problem. It helps in creating an identity Social media has the power to make your character popular and this helps to create an identity for viewers. Once the popularity of the character rises up the arc, more and more people will begin to identify the business with a particular character. Another good way to grow your business is by ...

Human beings have an insatiable hunger for knowing new things, more so in today's day and age of animated explainer videos . Every day we want to learn something new, we want to hear new stories. Stories for us are a very important means to share knowledge, concepts, and ideas. But they aren't new. Stories have been around since the ancient times, compelling and engaging us to understand everything that goes on around us. Know why storytelling is the most important thing about animated explainer videos . Animated explainer videos rely essentially on storytelling which allows companies to make their product/service reach the right audience. Stories are easily remembered and the best part about them is that they can be illustrated. How do people respond to stories? A human brain knows what storytelling is all about and therefore is familiar with the process. This is because human beings constantly think of things in a narrative structure. Thought and langua...

PitchWorx is an explainer video company known for its stunning designs and years of experience in building brands and helping businesses succeed. If you are wondering how explainer videos are made, PitchWorx has the best answer for you! Basically, there are several steps involved in the creation of animated explainer videos and these include the following: Write a Killer Video Script The backbone of every explainer videos is a good script. Besides, explainer videos are summarized videos on how your service, brand or product works. Your script should explain in a way that’s easy to understand. The difficult part is to keep your script as informative and brief as possible. Select a Style for Animation Picking a style for animation goes further than deciding on how you like your explainer videos to look. Choosing a style for animation may set for the perfect tone throughout your videos. Make Your Animations When compared to some animated videos, an explainer vi...

The thought of taking up a new project, a brand new  animated explainer video  for a business is exciting! The energy of novice clients is contagious which keeps us spirited, the sole reason why we absolutely love kick-off meetings. It’s fun to get to know what they do and discuss the content they want to display in the video. These meetings can go on for hours and are all about finding a way to distill the information that’ll fit into a conceivable video length. But what is that perfect animated explainer video length? 30 seconds? A minute? 2 minutes? Well…. Let's find out! The bottom line of an ideal explainer video length is that it depends on various factors, with the amount of content being the foremost. Some video concepts tend to follow the same pattern. For example, in case of business video scripts, you’ll see a pattern of problem, solution, benefits, and  call-to-action ! You can begin by asking a lot of questions during the intro of your vi...

Explainer video  should be a part of your next marketing strategy as it reaches is kickass. There’s no way you can engage website visitors better and increase click-through rates. Because of their growing popularity in digital marketing campaigns, the future of these videos looks bright. But just putting a lot of creativity in video creation is not enough. The world of digital marketing is demanding in terms of freshness and changes in the way the videos are marketed. Based on this, we’ve made the following predictions for you to keep in mind churn out the best explainer videos in the year 2017. 1.  Whiteboard animation is no more popular: Whiteboard animation was once a very popular, with it is innovativeness and freshness lent to regular  Explainer video . The whole idea of a blank whiteboard transforming, growing and evolving into a fully formed product was fascinating and unique. But then, every innovation has a shelf-life. Like any other trend, eve...

Our handcrafted  animated explainer videos  which have the potential to explain almost anything and everything are created following 7 tried and tested steps process that starts with briefing or a kick of meeting as we like to call it, writing a script, creating a storyboard, recording voice-over, graphics creation, animation and lastly adding of background music. Kick off meeting It all begins with the first step. A” making connection” time with the client. A stage to “nail” that big idea! Pen a story The script is the base on which the video stands. Call it the “backbone” or the “essence” of the video, once you master this part, things get a lot easier. Sketch up It is in the hands of our in-house talented artists to give a complete picture of each shot, starting to give the video life! Voiceover This one’s a no-brainer! You won’t know him. He is the voice who does the actual “explaining” in the video. Graphics The fina...

    Animated explainer videos are the flavor of the season in the business world today. To put it in simple words, these videos are made by an operator, usually in animated form and used for marketing of a brand, product or service.  Animated explainer videos  serve to be very economical and effective and are always the best option regarding marketing. Going for a professional explainer video maker always helps the marketing aspect of a company and adds to the marketing aspect of a company but this should be done only after careful examination of the kinds of videos produced previously by the video maker and if they are good and serve the purpose of marketing. You know what doesn’t catch attention from the audience? Bad  explainer videos  resulting reduced publicity and decreased revenues. What is the reason for this? A few crucial mistakes which should always be kept in check while creating an explainer v...

What is one of the hottest marketing tool?  Explainer videos ! They are being extensively published on conversion pages of websites. Companies use them at trade shows and also as pre-roll ads on YouTube. While it’s possible to make your own promotional corporate videos, there are several  reasons why hiring a professional animation video company  to write, produce and deliver your animated explainer videos. Remember a few points: –  Explainer videos   are not meant to give out minute details of your product There are some companies that are so attached to their product or service that they cram a large number of details into their  explainer videos . Explainer videos should serve the purpose of simplifying your brand’s message. Here’s a useful tip: While it may not be your cup of tea to write your own script, you can be involved in the process of script creation process. You know your company and your customers the best. Nobody else knows it l...

While writing, reading or listening to a story, it’s characters that comprise the essence. In other words we relate the those characters, they have to ability to build a story or to completely knock it down. If done well, characters can be really inspiring and build a strong connection with your target audience in character animation videos. In this article, we present to you an exclusive sneak peek on how characters are created. Enjoy it! CUSTOMIZED CHARACTERS WORK BEST Before you start sketching characters for an animated explainer video it’s best to craft custom characters aimed to your specific target audience. By this what we mean is, characters are customized keeping in mind how potential customers look at them and behave. Characters generate emotions and a strong connection from your target audience. But characters cannot be created overnight out of thin air. It’s not as simple as it may seem, creating and animating takes a lot of hard...

Explainer videos are in rage for online marketing and sales optimization, well we all know this fact by now. With these videos flowing all over the internet and on web pages of all businesses, the question is how long  2D animation videos  should or others made by using different techniques be? To figure this out let’s look at what you need to consider first: -What is the purpose of your animated explainer video? -Where will it be placed? On a homepage, blog, youtube or on landing-page? -What desired action you wish the viewers to take after they watch the video? The third question is actually the most important as it takes your lead to the action. The attention span of the internet-savvy audience is reducing constantly giving momentum to shorter videos as compared to longer ones. Short videos are easy attention grabbers, no doubt but how short should they be? You may consider making a one minute, two, three minutes or even more than that. Knowin...