PitchWorx

  The process of creating and implementing a branding strategy is very important for a startup. The brand is an intangible asset that will represent your company to your customers, potential clients, distributors, employees and shareholders amongst many other people. Given below are a few tips to help you started on your branding strategy.   Identify a clear brand purpose Ask yourself the following questions: What does your startup represent, what does it stand for? Why did you start your company except for selling the service/product? Will your motivation and idea be welcomed by clients? What can your start-up improve or fix in the world? The answers should be beyond simple functional solutions. Your branding design strategy should be emotional, meaningful and should give a reason for people to come together and support your cause.   Identify your target audience Determine who your future consumers will be and identity them on the basis of their likes, their behaviour

  With the entire world online, good website design is crucial. It is the first thing a visitor sees when he lands on your homepage. A website design company makes sure that your website projects positive vibes and begins to show impressive conversion rates in a short while. Given below are foolproof steps to choose the best website design company . Look for a passionate team A creative team that's passionate is an important factor to consider before zeroing in on a website design agency. With cut-throat competition everywhere, it's important that the team understands the newest web designs in the market, can think out of the box and is able to draw up quick solutions. Look at their track record A high number of successful projects completed by a website design agency shows that they have an impressive track record. Look for companies within your budget range that have been successful in converting visitors into customers with their unique ideas and dedication in past

  Animated explainer video companies are everywhere on the internet now. And why shouldn't they be? They make great marketing tools called animated explainer videos. Some call these corporate videos, others call them animated marketing videos . The point is that all of them serve one purpose only and that is to disseminate complex information in a coherent manner or to simply explain a service/product so as to increase the conversion rate of turning visitors into customers Different kinds of videos do this differently. Let's read on to know about two of them.   Whiteboard video animation This animation is a classic one. This technique was introduced by an artist who while being recorded by a camera, drew on a whiteboard. Such videos have now gone the digital way but keep the spirit of the classic procedure alive. A lot of graphic design companies also use special effects and 2D character animation .   Why is it used? This type of animation is extremely engaging bec