PitchWorx

From marketers to business owners, everyone’s following the cool trend of making  animated explainer videos  for their brands. And why not? With the multiple benefits these videos provide, it’s come up as the best marketing tool in the online market. Gone are the days when making a marketing video required a huge budget and endless amount of time. These days not just big companies but even startups and medium budget businesses are also creating a whole lot of buzz with explainer videos. How does a marketing explainer video affect a brand? Let’s just say that  animated explainer videos  do the job of popularizing your product or brand in the most engaging and entertaining way possible. A viewer who’s watching one is entertained at the same time getting informed about a product without being bored by reading an endless amount of text. Still not too sure whether an explainer video is capable of generating the right buzz for your bran...

Don’t you feel ecstatic to have met Mickey Mouse, Bugs Bunny, Popeye, Tom & Jerry, Scooby Doo and the Powerpuff Girls? Remember those days when watching cartoons back to back with a bowlful of popcorn, used to be your only mission in childhood? It is only because of animation that we smile a little brighter and laugh a little harder until our stomach hurts. Without it, our perception of innocence would have been different! Aren’t you interested to know how it all started? So, let’s go back to history and take a quick look at Animation’s timeline. IN THOSE DAYS The earliest traces of animation were found in the Paleolithic cave paintings of animals having multiple sets of legs. Archaeologists believe that the impression could be mapped back to at least 5000 years…a vase found in Iran had five images of a goat leaping to grab a leaf from a tree. It is a glory to understand how far animation has come from the ancient days. COMING ON PAPER Several centuries la...

In a single day we tend to feel hundreds of different emotions – each fitting and specific to the physical and social situations we find ourselves in. Video content triggers strong emotional feelings, and by making its right use you can direct the customers to take the action you want them to take. It’s the perfect tool to increase your animated explainer video’s persuasive potential. But the important question is what is the reason behind video content generating such strong emotions? There has to be a scientific explanation behind it. Read this and find out the role of emotions in explainer video marketing. MIRROR NEURONS ARE KEY PLAYERS When we watch a character in a movie crying or laughing, we feel there’s some kind of connection with the character and us. A small gesture like frowning of a brow by the actor on the screen can also make us imitate the same action on the other side. The logical explanation behind this is something called “ mirror neurons ”. The mirror ...

In a single day we tend to feel hundreds of different emotions – each fitting and specific to the physical and social situations we find ourselves in. Video content triggers strong emotional feelings, and by making its right use you can direct the customers to take the action you want them to take. It’s the perfect tool to increase your animated explainer video’s persuasive potential. But the important question is what is the reason behind video content generating such strong emotions? There has to be a scientific explanation behind it. Read this and find out the role of emotions in explainer video marketing. MIRROR NEURONS ARE KEY PLAYERS When we watch a character in a movie crying or laughing, we feel there’s some kind of connection with the character and us. A small gesture like frowning of a brow by the actor on the screen can also make us imitate the same action on the other side. The logical explanation behind this is something called “ mirror neurons ”. The mirror ...

The concept of video ads is not new. All popular such as Youtube, Bing and Facebook provide video hosting options. However, what’s new in 2016 is that the trend will be a lot different since Google is finally set to get into in-SERP video advertising. This sign indicates that more and more users have become accepting of online video ads. With the growing trend users can expect more and more of video ads on various pop-up platforms and even the most unexpected places. And now since Google owns Youtube, the trends suggest: :- Video ads will be the dominating factor in 2016 :- Many virtual reality devices are ready to emerge :- Mobile devices will start dominating desktop completely :- App indexing will help bring about more apps into the market. In the next four years to come, it is expected the boom in digital ads will make them the leaders in global media growth. This will account for 33% of the total revenue generated from advertising. Internet advertising is e...

From marketers to business owners, everyone’s following the cool trend of making animated explainer videos for their brands. And why not? With the multiple benefits these videos provide it’s come up as the best marketing tool in the online market. Gone are the days when making a marketing video required huge budget and endless amount of time. These days not just big companies but even start ups and medium budget businesses are also creating a whole lot of buzz with explainer videos. How does a marketing explainer video affect a brand? Let’s just say that  animated explainer videos  do the job of popularizing your product or brand in the most engaging and entertaining way possible. A viewer who’s watching one is entertained at the same time getting informed about a product without being bored by reading endless amount of text. Still not too sure whether an explainer video is capable of generating the right buzz for your brand? Stay with us in this article and cle...

Animated explainer videos are the flavor of the season in the business world today. To put it in simple words, these videos are made by an operator, usually in animated form and used for marketing of a brand, product or service.  Animated explainer videos   serve to be very economic and effective and is always the best option in regard to marketing. Going for a professional explainer video maker always helps the marketing aspect of a company and adds to the marketing aspect of a company but this should be done only after careful examination of the kinds of videos produced previously by the video maker and if they are actually good and serve the purpose of marketing. You know what doesn’t catch attention of the audience? Bad explainer videos resulting reduced publicity and decreased revenues. What is the reason for this?  A few crucial mistakes which should always be kept in check while creating an explainer video for your business. Therefore, to avoid those mist...

A small idea can also make emotional connections, cause reactions and inspire actions! Here at PitchWorx, a creative design and animation video company we crave for ideas big and small to interpret them into compelling business stories. With our honed skills in presentation designs, animation videos, infographics and UI design we have successfully partnered with startups and Fortune 500 companies.