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Showing posts from January, 2018

How an animated explainer video help increase conversion rates

Eight to ten seconds! Yes, that’s the time taken by visitors to your website, to convert into potential customers. If you are wondering why your website has a very slow conversion rate, then this article is all for you! You may have invested in a very good web designing company and may have used excellent graphics yet you are distressed to see the visiting minute of your website is below average. On the top of it, you have no idea what is it that is stopping your potential visitors to turn into customers. Well then, maybe your website lacks a good explainer video. If we keep it in a better way, an animated explainer video! Many companies use animated corporate explainer videos as their marketing tool and that is all which works in their favour. Let us now look into the benefits and the role that animated explainer video plays in increasing the conversion rate of your website. VISUAL MEANS MORE GRASPING: According to a proven fact, the human mind retains more what it sees than

5 Reasons Why Animation is Compelling to Younger Viewers

How important is it for you to capture the attention of the target audiences with relevant advertisements? Not so much, or your business depends upon it? I’m pretty sure it’s the second option, isn’t it? The static style of advertisements has been good enough, however since animation has been re-introduced in the market, animated videos offer exciting and effective ways to reap customers' attention amongst the target audience of your brand/product. There are several animation companies, animation studios, motion graphics companies and graphic designing companies that have come up with a smart move to do business with the brands who have mostly younger viewers as their target audience. Why? Animation, irrespective of being 2D or 3D animation, has a very influential and long-lasting impression on the younger viewers. Still, wondering why is it that animation is so highly recommended for the younger target audience? Well, here’s why… ANIMATED ADVERTISEMENTS ARE CAPTIVATING