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Showing posts with the label Motion graphics video

Benefits of marketing with animated explainer videos

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  Every business owner is looking for ways to boost his conversion rates and marketing efforts. The best way to achieve these goals is by using animated explainer videos . Let's look at 5 benefits of marketing with animated explainer videos.   Reduces the bounce rate Most of the time, people land on your website, look around for a minute and leave. This can be disastrous for your business in the long run. The best way to reduce the website bounce rate is by incorporating animated explainer videos on the site. According to research conducted by Wistia, when a website has a video, visitors are likely to stay 2.6x time longer than they initially did. The best way to make use of an explainer video is to place it in your most visited landing pages. Later, you can perform an A/B test to see if the website is producing the results you're looking for.   Helps to attract mobile users According to a study conducted by Visible Measures, mobile users have better video e...

5 Reasons Why Animation is Compelling to Younger Viewers

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How important is it for you to capture the attention of the target audiences with relevant advertisements? Not so much, or your business depends upon it? I’m pretty sure it’s the second option, isn’t it? The static style of advertisements has been good enough, however since animation has been re-introduced in the market, animated videos offer exciting and effective ways to reap customers' attention amongst the target audience of your brand/product. There are several animation companies, animation studios, motion graphics companies and graphic designing companies that have come up with a smart move to do business with the brands who have mostly younger viewers as their target audience. Why? Animation, irrespective of being 2D or 3D animation, has a very influential and long-lasting impression on the younger viewers. Still, wondering why is it that animation is so highly recommended for the younger target audience? Well, here’s why… ANIMATED ADVERTISEMENTS ARE CAPTIVATING...