PitchWorx

Back in the days when  explainer videos  had just begun to make a shift out of America, did you ever wonder what might be that ‘special potion’ or ‘the winning formula’ behind these videos? Well, we did! In fact, after a lot of deconstruction and reconstruction of the concept, we noticed a prevalent pattern that was being followed in these videos.  A lot of these explainer videos were led by a character and, usually started in the same vein, “Meet Billy/Sue/Eddie/ Tyler…. A problem would be presented typically like, “Maggie finds excel spreadsheets boring and time-consuming”, followed by an alluring, flashy statement - “Our product will make you save money/save you time/make you sexier than ever….” etc. So that’s how character animation videos make their way into people’s lives. Keeping the ‘Americanisms’ aside, what is most interesting here is the relationship the viewer has with the character. But this gives rise to questions like - how do not character and character a...

Whether it is kids, youth, parents or grandparents, who doesn’t like to watch animated videos? Everybody does, right? Animated videos bring a sense of life to the product. Video marketing has become one of the wittiest ways to obtain brand visibility. By sharing/uploading videos or animated explainer videos on several social networking platforms like YouTube, Facebook, Instagram, Twitter, your product becomes more far reaching for the target audience, in the shorter span of time, which is amazing! These social media websites help a lot in product  promotion and brand visibility . Nowadays you see every marketer opting for animated explainer video in their campaigns. Ever wondered why? It’s simple, you see. Marketing videos are essential marketing tools used by almost every company nowadays to enhance their business and promote their brand with efficient and effective relationship. Animation video increases your sales by 20% by creating conversions. If you provide targ...

Search ranks on any website determined by the number of visitors is one of the major reasons why online videos popularity is increasing by the day.  Explainer videos  have boomed in the recent years, making it a perfect marketing tool. Conversion rate optimization of your search ads, landing pages, and overall website design plays a key role to boost business.To put it more simplistically, the goal is to draw a highest possible percentage of visitors to your site. When you think about conversion rate optimization, it’s tempting to fiddle around with buttons and forms and other design elements to make or break the sale by getting the right visitors to your site. What better way to stir it up than videos? According to surveys, people are more likely to buy a product once they see an  explainer animation video . They help budding business owners keep a tally of how many visitors on their site can become potential customers. Animation videos have an edge ov...

Search ranks on any website determined by the number of visitors is one of the major reasons why online videos popularity is increasing by the day.  Explainer videos  have boomed in the recent years, making it a perfect marketing tool. Conversion rate optimization of your search ads, landing pages, and overall website design plays a key role to boost business.To put it more simplistically, the goal is to draw a highest possible percentage of visitors to your site. When you think about conversion rate optimization, it’s tempting to fiddle around with buttons and forms and other design elements to make or break the sale by getting the right visitors to your site. What better way to stir it up than videos? According to surveys, people are more likely to buy a product once they see an  explainer animation video . They help budding business owners keep a tally of how many visitors on their site can become potential customers. Animation videos have an edge...

From our last article  What Should be the Length of your Next Animated Explainer Video , it became clear that if an explainer video on the landing page is too long then no one’s going to watch it. A 2D animation video or an explainer video made in any other technique can garners numerous benefits to a business like increase in conversion rates, increase in web traffic and most importantly turn viewers into potential customers. If your business video is too lengthy and crammed with too much information chances are you might miss out on those customers. So, what’s the correct video duration that fetches a full value on the money you’ve invested as well as doesn’t let audience lose its interest in it? Analytics show that the longer the video the less people end up watching it till the end. Instead, keep it short, direct and specific. Let the message reach the audience as early as possible by introducing your product/service at the start. For proper understanding of how d...

Animation undoubtedly has the power to enliven ideas, turning them into something so spectacular that it engages the audience like nothing else. The development of  animation videos , right from silent cartoons, to present day “motion graphics” has led to its integration with the advertising industry. Let’s go through the history of animation in advertising : Back in the “Great Depression” era of the 1930's, advertising was mainly dominated by theatrical broadcasts that featured people cajoling you into buying a product. Animation was still in its nascent stages and was reserved for comic strips and skits. It wasn’t till the late 1940’s that people began to realize the potential of animation in the advertising spectrum. The first animated advertisement is still a debated topic, though catalogs of history suggest a stop motion video called “Matches an Appeal” surfaced as the very first instance of animated advertising. The video was aimed at collecting dona...

People watch lots and lots of videos on a regular basis and it’s not possible for them to remember each and every video they watch. If they just forget an animated explainer video after watching one then it means it wasn’t effective enough to reach marketing goals. Just watching the video is not enough people must remember you’re video and especially your brand afterwards. The power of animated explainer videos is that within a few seconds, the true essence of your brand is highlighted. Let’s look at a few reasons why all brands should have a marketing video for promotions. A way to get closer to your Audience Only when you build a close, deep connection with the audience only then they come close to your brand. It’s important to give them something they can relate to. An excellent way of doing that is by creating custom characters. When the characters resemble the target audience. This is a famous trick that’s used in movies so why not in animated explainer videos ? When...

It’s been a while you brand new explainer video is embed in your website. We are sure your video is of the highest quality and perfectly represents the spirit of your business and product. But how are you going to measure it’s effective performance? In order to measure the success of your 2D animated video, take into consideration a few key performance indicators also known as KPI’s. The following metrics will certainly help you to accurately measure the success of your explainer video. Bounce rate and time-on page of the video What is bounce rate? The percentage of viewers who come to your website and leave it without browsing on any other page on the website is known as the bounce rate. What is time-on page? The time spent by the visitors on your webpage who did not bounce is the time-on page. With the help of these two concepts you’ll be able to measure the overall performance of the page (where your video is embedded). Let’s say if the bounce rate is h...

So have you decided to go online to market your business idea/concept? Yes. Putting a business idea in video format has definitely grabbed the attention of firms keen on selling their products, services or just to explain what they do. This concept has been around for a while now but is just watching and sharing videos enough to reach the desired target? Stories speak Yes, it is! Just tell a story. The power of storytelling is known to all. We humans love to learn and know about new things told a story. It helps as it engages your audience as you show them exactly what they want to see. The medium you choose can be anything, be it animation video or a ‘real’ video format. Don’t just explain your business visually, take the viewers on a journey as they watch the video with a good story they can relate to. This helps make an instant connection with the audience, and to attract potential leads and customers. If the story in the video starts with an interesting line, it automatically h...