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  Animated explainer video companies are everywhere on the internet now. And why shouldn't they be? They make great marketing tools called animated explainer videos. Some call these corporate videos, others call them animated marketing videos . The point is that all of them serve one purpose only and that is to disseminate complex information in a coherent manner or to simply explain a service/product so as to increase the conversion rate of turning visitors into customers Different kinds of videos do this differently. Let's read on to know about two of them.   Whiteboard video animation This animation is a classic one. This technique was introduced by an artist who while being recorded by a camera, drew on a whiteboard. Such videos have now gone the digital way but keep the spirit of the classic procedure alive. A lot of graphic design companies also use special effects and 2D character animation .   Why is it used? This type of animation is extremely engagi...

Animated videos make a great tool to attract visibility and business value proposition. In case you're looking to get your conversion rates up and beyond, an animated explainer video is what you need. So how do animated explainer videos help in boosting conversion rates? Human elements Today, videos make up more than half of the traffic on the internet. This is because videos contain human interest elements. Faces, voices, sounds, movements- all of them in combination contribute to giving conversions a whole lot of power. Statistics With research being conducted far and wide for animated explainer videos , 90 per cent of content consumers say that videos helped them make a decision about a company. A short explainer video included in an email helps push open rates by a minimum of 19 per cent. Content consumption is easy Animated videos make content easy. They simplify complex information so that the consumer can process it exponentially faster than any ...

To get someone to put your ideas in a visual medium to resonate with the audience is a herculean task because of a video reflects the value of the brand. If it's the first time you're planning to hire a 2d animation company for your designs, make sure you do the following things: Get their portfolio The portfolio of a 2d animation company reflects the quality of the work they've done in the past. Looking at a portfolio or the showreel will give you a hint about what your animated explainer video will look like Important things to keep in mind ●      Do their videos have a good story? ●      Is the brand value getting reflected in the videos? ●      Look for quality. You don't have to be a professional to understand if the movements are realistic and whether or not the video dynamics flow smoothly. ●      Are the visuals and characters appealing or are they robotic? ●  ...

Eight to ten seconds! Yes, that’s the time taken by visitors to your website, to convert into potential customers. If you are wondering why your website has a very slow conversion rate, then this article is all for you! You may have invested in a very good web designing company and may have used excellent graphics yet you are distressed to see the visiting minute of your website is below average. On the top of it, you have no idea what is it that is stopping your potential visitors to turn into customers. Well then, maybe your website lacks a good explainer video. If we keep it in a better way, an animated explainer video! Many companies use animated corporate explainer videos as their marketing tool and that is all which works in their favour. Let us now look into the benefits and the role that animated explainer video plays in increasing the conversion rate of your website. VISUAL MEANS MORE GRASPING: According to a proven fact, the human mind retains more what it sees ...

From marketers to business owners, everyone’s following the cool trend of making  animated explainer videos  for their brands. And why not? With the multiple benefits these videos provide, it’s come up as the best marketing tool in the online market. Gone are the days when making a marketing video required a huge budget and endless amount of time. These days not just big companies but even startups and medium budget businesses are also creating a whole lot of buzz with explainer videos. How does a marketing explainer video affect a brand? Let’s just say that  animated explainer videos  do the job of popularizing your product or brand in the most engaging and entertaining way possible. A viewer who’s watching one is entertained at the same time getting informed about a product without being bored by reading an endless amount of text. Still not too sure whether an explainer video is capable of generating the right buzz for your bran...

What is one of the hottest marketing tool?  Explainer videos ! They are being extensively published on conversion pages of websites. Companies use them at trade shows and also as pre-roll ads on YouTube. While it’s possible to make your own promotional corporate videos, there are several  reasons why hiring a professional animation video company  to write, produce and deliver your animated explainer videos. Remember a few points: –  Explainer videos   are not meant to give out minute details of your product There are some companies that are so attached to their product or service that they cram a large number of details into their  explainer videos . Explainer videos should serve the purpose of simplifying your brand’s message. Here’s a useful tip: While it may not be your cup of tea to write your own script, you can be involved in the process of script creation process. You know your company and your customers the best. Nobody else knows it l...

Whether you are a blooming startup or a renowned company in the market, you have to lean your shoulder on animated explainer videos to supplement your business. Explainer videos are the latest effective tool that helps boost your business. With its vivacious nature of portraying the agenda of the company, explainer videos have become the recent favorites of most animated explainer video companies across the globe. These videos take the audience away from all those tedious long articles to a vibrant space where it becomes easy for the clients to comprehend the main agenda of their business. Let us now consider the benefits creating  animated videos . GENERATES INTEREST Animated videos with its vibrant features have the strong ability to grab the attention of the clients within the blink of an eye. It’s a proven fact that the human mind doesn’t recollect every bit of information forced upon their already pensive mood. But with the captivating images engraved within the a...

The state's been set. Your perfect explainer for business is ready. All the elements like script, storyboard, music, the  voice-over in explainer video , editing etc, have come out played their parts and everything’s in place now. Right? Wrong! No matter how well an  animated explainer video  has been made, it’s a total waste if people don’t see it. Sad but true!! That’s exactly where most brands falter. The amount of money they spend on making the video, not even a little of that is spent on thinking about what to do with the final product. Well, folks, it’s time to market your video. And if you’re caught up in a bit of a fix then you’ve knocked on the right door for advice. Brace yourself and get ready to market your videos. Number 1: Where will you Place it on your Site Where is your  animated explainer video  going to be placed? Well, if you don’t have a definite answer to this question then place it somewhere where it adds the mos...

Whether you are a blooming startup, or a renowned company in the market, you have to lean your shoulder on animated explainer videos to supplement your business. Explainer videos are the latest effective tool that helps boost your business. With its vivacious nature of portraying the agenda of the company, explainer videos have become the recent favorites of most animated explainer video companies across the globe. These videos take the audience away from all those tedious long articles to a vibrant space where it become easy for the clients to comprehend the main agenda of their business. Let us now consider the benefits creating  animated videos . GENERATES INTEREST Animated videos with its vibrant features has the strong ability to grab the attention of the clients within the blink of an eye. It’s a proven fact that the human mind doesn’t recollect every bit of information forced upon their already pensive mood. But with the captivating images engraved within the anima...

Every time you watch an animated GIF or an animated character on television, making a fool of himself or others, doesn’t that lighten up your mood? I’ll take that as a yes! Since several years the animation companies in India has been reaching skies. An animation is a fast-developing sector that shows and holds potential for higher growth and a major role in the economy of M&E sector. As a matter of fact, according to the FICCI – KPMG report of 2015,  Indian animation industry had generated revenues up to Rs.51.1 billion with the growth rate reaching 13.8%.  The Indian Animation and VFX market keeps becoming bigger and better. In fact, in 2014, out of 10 movies that were nominated for the  Oscar Awards , six of them had their VFX done in India. Now that it is hard to overlook the success of  animation in India , leading production houses like Reliance, are investing in the animation world, collaborating with the Indian filmmakers to create an animation th...

It’s no surprise that  animated marketing videos  offer one of the best ways to immediately engage website visitors. As a popular tool in digital marketing, video conserves a website visitor’s time and effort and allows startups to explain their supreme benefits quickly. Are you still under the notion that affordable, top-quality computer-assisted animation is the thing of the future? Well, the future is now, and the following 5 tips are for anyone making their first animated marketing video. Whiteboard animation is losing out its popularity… fast and how! Whiteboard animation is becoming a thing of the past now. At some point in ancient history (somewhere in 2007), a man with a vision discovered the wonders of whiteboard videos. “It’s just drawing in front of a camera!” were the magic words. And not only is the technique easy, but the effect is often hypnotic. A well-done video captivates viewers as you take your idea from a blank whiteboard through growth, evolut...

In the digital world, if you really want to grab your customer’s attention through a business message – whether it’s through an animated explainer video, a Facebook post, a tv commercial or maybe an ad that appears right before you watch a video on YouTube – you have to prove them that you understand them. Viewers seek importance. They want to ensure the products they select will be the best choices and will actually help them in succeeding and solve their problems. WHAT PROBLEM DOES YOUR PRODUCT ADDRESS? First of all, you need to have a clear understanding of how your products or service helps people. What problems can you solve for your customers? Once you nail this question, you’ll have a positive access point for communication with your customers and they’ll see how much you care for them. Let’s say for example, you sell high-tech winter gloves that are so light and thin that they can fit in a pocket when not in use. Gloves are meant to keep anyone’s hands warm and so d...