PitchWorx

People watch lots and lots of videos on a regular basis and it’s not possible for them to remember each and every video they watch. If they just forget an animated explainer video after watching one then it means it wasn’t effective enough to reach marketing goals. Just watching the video is not enough people must remember you’re video and especially your brand afterwards. The power of animated explainer videos is that within a few seconds, the true essence of your brand is highlighted. Let’s look at a few reasons why all brands should have a marketing video for promotions. A way to get closer to your Audience Only when you build a close, deep connection with the audience only then they come close to your brand. It’s important to give them something they can relate to. An excellent way of doing that is by creating custom characters. When the characters resemble the target audience. This is a famous trick that’s used in movies so why not in animated explainer videos ? When...

It’s been a while you brand new explainer video is embed in your website. We are sure your video is of the highest quality and perfectly represents the spirit of your business and product. But how are you going to measure it’s effective performance? In order to measure the success of your 2D animated video, take into consideration a few key performance indicators also known as KPI’s. The following metrics will certainly help you to accurately measure the success of your explainer video. Bounce rate and time-on page of the video What is bounce rate? The percentage of viewers who come to your website and leave it without browsing on any other page on the website is known as the bounce rate. What is time-on page? The time spent by the visitors on your webpage who did not bounce is the time-on page. With the help of these two concepts you’ll be able to measure the overall performance of the page (where your video is embedded). Let’s say if the bounce rate is h...

Characters play a very important role in explainer videos. The whole impact a video creates on the audience depends a lot on the presence of animated characters in it. A skilled 2D animation studio or any other uses a suitable character to narrate a business story and explain particular products or services. They capture the vision of the project in hand and bring those characters to life. Different characters bring out the human approach that makes these animated explainer videos market a money-spinning machine. Stay with us and find out the several character types that work well in animated explainer videos. Semi Human Characters Characters that have a close resemblance to humans visually are popularly used in marketing videos. They are a little different than cartoon figures and that’s what works best for them. Often the script is prepared to keep in mind a target age-group based demanding semi realistic characters. In explainer video market, they are mostly preferred and s...

The concept of adding an explainer video in the marketing plan of a brand new business venture is not a new concept. This valuable marketing tool has picked up   pace   in the past three years. While speaking about its importance, even search engines like Google take into account the amount of time spent by visitors on a website when applying their algorithms to spawn search engine rankings. This directly means that the viewership rate of engaging   explainer video for startups   determines the upper hand of your website akin to the keywords and phrases of your industry. Feeling the need to have an explainer video on your website? The main focus of this article will be to coach you WHY explainers are necessary for your business and HOW you should go about it, if you’re thinking to get one for your business! First, know your Goal/Vision We all have a goal or a vision to begin with whenever we’re doing or trying out something new. It’s the same with explainer ...

When it comes to marketing your products/solutions over the internet, there are many standard tools available in the market that boost conversion rates. Boosting conversion rates is absolutely critical for your business as it is the foundation of a high-sales volume. Yet there are many financial constraints that withhold small businesses from spending on advertising and marketing. This is why many small companies find it hard to market themselves in this increasingly competitive corporate world. So what should they do, in order to garner support from the masses and establish their brand presence in the market? Let’s imagine this: your goal is to boost sales by 50%. How would you go about it? Would you invest more into advertising, produce more content to drive a campaign, put time, money and effort into marketing? The answer is no! The easiest way to ensure that you boost conversion rates on your website is by embedding corporate animation videos that cajoles visitors ...