Back in the days when explainer videos had just begun to make a shift out of America, did you ever wonder what might be that ‘special potion’ or ‘the winning formula’ behind these videos? Well, we did! In fact, after a lot of deconstruction and reconstruction of the concept, we noticed a prevalent pattern that was being followed in these videos. A lot of these explainer videos were led by a character and, usually started in the same vein, “Meet Billy/Sue/Eddie/ Tyler…. A problem would be presented typically like, “Maggie finds excel spreadsheets boring and time-consuming”, followed by an alluring, flashy statement - “Our product will make you save money/save you time/make you sexier than ever….” etc. So that’s how character animation videos make their way into people’s lives. Keeping the ‘Americanisms’ aside, what is most interesting here is the relationship the viewer has with the character. But this gives rise to questions like - how do not character and character animation video
As an Animation Video Company, we create inspiring, innovative and real attention grabbers! Your story needs to reach millions, so what better way than to tell your story in 2mins!! Yes, that’s the magic we create character animation videos, animated explainer videos for startups and corporate presentation design here at PitchWorx. So come and start your project with us.