The forefront of any business is the “sales” it makes. While other paraphernalia might be important to a business’ concern, the most important and highly critical criterion of a successful business is a number of sales it generates. Sales processes have broken barriers and traditional channels of selling are now being complemented by “social selling”. What is this new buzzword that’s all over the place? Social selling isn’t just kick-starting a sales process with social media tools like Twitter, Facebook or LinkedIn, it encompasses a much more important meaning. It aims at building a strong personal brand employing the usage of content shared across social platforms. Affirming brand image comes with telling powerful stories and growing social connections. Social selling is what drives the future of sales in the present day era and anchors the future of your business. To answer the question asked earlier, social selling is the process that helps social buyers (Fa
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