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Showing posts from January, 2017

5 Predictions for the Future of Animated Marketing Videos

It’s no surprise that  animated marketing videos  offers one of the best ways to immediately engage website visitors. As a popular tool in digital marketing, video conserves a website visitor’s time and effort and allows startups to explain their supreme benefits quickly. Are you still under the notion that affordable, top-quality computer-assisted animation is the thing of the future? Well, the future is now, and the following 5 tips are for anyone making their first animated marketing video. Whiteboard animation is losing out its popularity… fast and how! Whiteboard animation is becoming a thing of the past now. At some point in ancient history (somewhere in 2007), a man with a vision discovered the wonders of whiteboard videos. “It’s just drawing in front of a camera!” where the magic words. And not only is the technique easy, but the effect is often hypnotic. A well-done video captivates viewers as you take your idea from a blank whiteboard through growth, evolution, an

5 Predictions for animated marketing videos in 2017

Explainer video  should be a part of your next marketing strategy as it’s reach is kickass. There’s no way you can engage website visitors better and increase click-through rates. Because of their growing popularity in digital marketing campaigns, the future of these videos look bright. But just putting a lot of creativity in video creation is not enough. The world of digital marketing is demanding in terms of freshness and changes in the way the videos are marketed. Based on this, we’ve made the following predictions for you to keep in mind be churn out the best explainer videos in the year 2017. 1.  Whiteboard animation is no more popular: Whiteboard animation was once a very popular, with it is innovativeness and freshness lent to regular  Explainer video . The whole idea of a blank whiteboard transforming, growing and evolving into a fully formed product was fascinating and unique. But then, every innovation has a shelf-life. Like any other trend, everybody started do

What Your Explainer Video is Missing?

Our brains are programmed to grasping information in an audio/visual format as opposed to textual overdose; which is exactly the reason why companies spend thousands of dollars to get a neat-looking  explainer video  for business. While textual information doesn’t have enough recall value, business proponents make use of marketing via corporate animation videos to deliver information about their products/services etc. What an explainer video exactly does is succinctly explain what business you’re into and what are the products/services you sell. It is an excellent marketing tool to garner more sales for your  product/service  and greatly enhancing your brand’s visibility. A right choice of words can play on your prospect’s mind, paving way to more brand recall value. But many explainer videos fail to live up to their expectations! The most vital component of your  explainer video is…. “the script” . The choice of words can make all the difference between an engaged potential

3 Signs You’re Working with a Poor Animation Studio

We can’t say about hiring a contractor, employee or agency, but if you’re looking for to  hire an animation studio  for business video production, then there’s some legwork you’ll have to put in before taking the final call. Animation studios vary in style and specialty, and selecting a company that fits all your needs is important. There are many companies laden out there you can choose from. One outstandingly vital criterion is a company’s professionalism. For businesses that are need assistance on how to spot an unprofessional or sub-standard studio, here are 3 signs that an animation studio is not worth working with. Uninspiring website While going through a production studio’s website if its website is uninspiring and mediocre, then it may not be the best way to start of the association. This does not mean that the company’s website has to be flashy and full of graphic images, but it needs to look professional and appropriate for a production house. Does it have quick

Best Animation Company in India for Animation & Presentation

What We Do We’re PitchWorx, a creative design and animation company comprising of a team of young design addicts with a background in business management. We push the limits of our creativity to bring you visually compelling business stories in the form of business presentations, infographics, animation videos and interactive UI designs. Our highly skilled team has handled clients from all around the world – from small startups to Fortune 500 companies. Irrespective of whether you’re pitching to investors or trying to win clients or promote your brand in this increasingly competitive world, we at PitchWorx ensure that we take your company’s strategic intent and turn them into compelling and narrative visuals with a strong audience oriented messaging. We bring in over 50,000 design hours across various industries and functions alongside our degrees in business management – a dimension which most other designers lack! Our customers entrust us with

5 Predictions for animated marketing videos in 2017

Explainer video  should be a part of your next marketing strategy as it’s reach is kickass. There’s no way you can engage website visitors better and increase click-through rates. Because of their growing popularity in digital marketing campaigns, the future of these videos look bright. But just putting a lot of creativity in video creation is not enough. The world of digital marketing is demanding in terms of freshness and changes in the way the videos are marketed. Based on this, we’ve made the following predictions for you to keep in mind be churn out the best explainer videos in the year 2017. 1.  Whiteboard animation is no more popular: Whiteboard animation was once a very popular, with it is innovativeness and freshness lent to regular  Explainer video . The whole idea of a blank whiteboard transforming, growing and evolving into a fully formed product was fascinating and unique. But then, every innovation has a shelf-life. Like any other trend, everybody started do

Animation Videos a Guaranteed Way to Boost Your Business Conversion Rate

Search ranks on any website determined by the number of visitors is one of the major reasons why online videos popularity is increasing by the day.  Explainer videos  have boomed in the recent years, making it a perfect marketing tool. Conversion rate optimization of your search ads, landing pages, and overall website design plays a key role to boost business.To put it more simplistically, the goal is to draw a highest possible percentage of visitors to your site. When you think about conversion rate optimization, it’s tempting to fiddle around with buttons and forms and other design elements to make or break the sale by getting the right visitors to your site. What better way to stir it up than videos? According to surveys, people are more likely to buy a product once they see an  explainer animation video . They help budding business owners keep a tally of how many visitors on their site can become potential customers. Animation videos have an edge over any other str

Should we use Custom infographic Design as a Tool to Fetch Web Traffic?

A search for a compact way to interpret data and represent it in a visually appealing manner brought me to a blessed landmark solution – Custom Infographics Design . A great medium of communication of any possibly thinkable information. Here we are talking about vast data ranging from representation of earnings to ideas, and innovative resume of a graphic designer and most importantly, a successful content management approach multiplying the online visibility of a website. How will it benefit you? It's easily shareable, Helps spawn inbound links to your website. So how do you go about creating one? This post today reveals 5 tips to make an entry into the world of Infographics! Must be Informative The primary function of an infographic is presenting information soaked in creativity and in a unique fashion. However, that does not by any chance mean a lack in content creation which the customers are in search for. An infographic must contain content that’s real an

The Power of Animation Videos in Advertising

Animation undoubtedly has the power to enliven ideas, turning them into something so spectacular that it engages the audience like nothing else. The development of  animation videos , right from silent cartoons, to present day “motion graphics” has led to its integration with the advertising industry. Let’s go through the history of animation in advertising: Back in the “Great Depression” era of the 1930s, advertising was mainly dominated by theatrical broadcasts that featured people cajoling you into buying a product. Animation was still in its nascent stages and was reserved for comic strips and skits. It wasn’t till the late 1940’s that people began to realize the potential of animation in the advertising spectrum. The first animated advertisement is still a debated topic, though catalogues of history suggest a stop motion video called “Matches an Appeal” surfaced as the very first instance of animated advertising. The video was aimed at collecting donations to send

Best Animation Company in India for Animation, Presentation, Graphics

What We Do We’re PitchWorx, a creative design and animation company comprising of a team of young design addicts with a background in business management. We push the limits of our creativity to bring you visually compelling business stories in the form of business presentations, infographics, animation videos and interactive UI designs.  Our highly skilled team has handled clients from all around the world – from small startups to Fortune 500 companies. Irrespective of whether you’re pitching to investors or trying to win clients or promote your brand in this increasingly competitive world, we at PitchWorx ensure that we take your company’s strategic intent and turn them into compelling and narrative visuals with a strong audience oriented messaging. We bring in over 50,000 design hours across various industries and functions alongside our degrees in business management – a dimension which most other designers lack! Our customers entrust us with