What breaking bad taught us about sales: an insight into explainer videos!
When Breaking Bad first appeared on television, it bore the tagline “you know the business, I know the chemistry”. For those who never bothered to go through the epic television series, here’s a small synopsis: a sincere chemistry high school teacher is diagnosed with terminal lung cancer and he joins forces with a drug-peddling ex-student of his to become a kingpin selling crystal meth! Well, apart from the drug references, this Netflix favorite show taught us a great deal about selling, the underlying fundamental of any business. Paradigm shift: the “chemistry” out here refers to your “core” offering, the product per se. The “business” here means how effectively you can cajole your audience into buying into your product! That’s the rudiment of every business, which was dramatically highlighted in the hit TV show with Bryan Cranston and Aaron Paul playing the protagonists (the anti-heroes, I’d say)! Picture this: you’ve got an awesome product, courtesy the effor...