PitchWorx

  For a number of years, animated videos and motion design have become a fun way to keep customers entertained and informed. When a custom animation combines the two together you get motion graphics animation videos and they're great at telling stories. Let's see how they can help your company grow.   They simplify complex information Communicating with your audience is always a challenge, especially when you're working in a highly technical industry or you have to constantly deliver complicated information. Motion graphics animation videos with their rich data content make the information very easy to digest. They give your audience a very clear understanding of the business process, allowing them to make the connection between what your brand essentially does and how you can fulfill their requirements. The dynamic nature of motion graphics videos can make learning new concepts actually very exciting.   They increase brand awareness Brand awareness is the su...

  Animated explainer video companies are everywhere on the internet now. And why shouldn't they be? They make great marketing tools called animated explainer videos. Some call these corporate videos, others call them animated marketing videos . The point is that all of them serve one purpose only and that is to disseminate complex information in a coherent manner or to simply explain a service/product so as to increase the conversion rate of turning visitors into customers Different kinds of videos do this differently. Let's read on to know about two of them.   Whiteboard video animation This animation is a classic one. This technique was introduced by an artist who while being recorded by a camera, drew on a whiteboard. Such videos have now gone the digital way but keep the spirit of the classic procedure alive. A lot of graphic design companies also use special effects and 2D character animation .   Why is it used? This type of animation is extremely engagi...

  Every business owner is looking for ways to boost his conversion rates and marketing efforts. The best way to achieve these goals is by using animated explainer videos . Let's look at 5 benefits of marketing with animated explainer videos.   Reduces the bounce rate Most of the time, people land on your website, look around for a minute and leave. This can be disastrous for your business in the long run. The best way to reduce the website bounce rate is by incorporating animated explainer videos on the site. According to research conducted by Wistia, when a website has a video, visitors are likely to stay 2.6x time longer than they initially did. The best way to make use of an explainer video is to place it in your most visited landing pages. Later, you can perform an A/B test to see if the website is producing the results you're looking for.   Helps to attract mobile users According to a study conducted by Visible Measures, mobile users have better video e...

A Creative design agency is all about customer satisfaction. It works day in and day out to enhance the brand image of its clients and works to create materials required for visual communication like logos and advertising and marketing projects. It works with its clients to create strategies for business objectives and then implements them with the help of branding and design . Objectives : Delivering the client's message Creative design agencies employ elements of graphic design like photography, colour, type, animation, illustration, texture and shape to create impactful visual communication that can deliver the message of the client with the help of various media streams. Giving a competitive advantage  A Graphic design agency will find out faults in the client's communication line and will create innovative methods to build on competitive advantage in a business environment that's hyper-competitive. The designers will then implement strateg...

Sometimes experience, varieties of animation styles and completed projects don't tick all the boxes when you need to select a 2d animation company . Let's read about some of the other evaluative benchmarks. Look out for the voiceover Voiceover is a very important element to take into consideration when you're choosing a company for your animated explainer video. Every 2d animation company should have professional voiceover artists who know the genres and have great command over their tone. What you should keep in mind ●      Professional voice-over artists know how to project a range of emotions through their voices. Look for that in the videos. ●      The voiceover artists should have a command over the language they are using in the explainer video so that people can connect with the message. ●      Accents. For example, a British accent can sound very similar to an Australian accent for some...

To get someone to put your ideas in a visual medium to resonate with the audience is a herculean task because of a video reflects the value of the brand. If it's the first time you're planning to hire a 2d animation company for your designs, make sure you do the following things: Get their portfolio The portfolio of a 2d animation company reflects the quality of the work they've done in the past. Looking at a portfolio or the showreel will give you a hint about what your animated explainer video will look like Important things to keep in mind ●      Do their videos have a good story? ●      Is the brand value getting reflected in the videos? ●      Look for quality. You don't have to be a professional to understand if the movements are realistic and whether or not the video dynamics flow smoothly. ●      Are the visuals and characters appealing or are they robotic? ●  ...

Animation services were once used only to create an animation of about a few seconds. Now the entire technique of animation has developed into something that's no less than filmmaking and is showing countless unique aspects. Cost and labor intensive Animation services altogether form a huge industry that makes feature-length films that have higher production costs and are extremely labor-intensive. The combination of the two together creates magic on screen. Difference between a film and animation A very notable difference between the two is that once an animated services film begins to start rolling, i.e, it moves into production, the cost of every shot becomes higher than a film that's based on live-action. A director can easily ask the DOP to take another shot if he feels a scene could be portrayed better but in the case of animated services film, every take has to be rendered manually and that's a tough process even though computer animation...

PitchWorx is an explainer video company known for its stunning designs and years of experience in building brands and helping businesses succeed. If you are wondering how explainer videos are made, PitchWorx has the best answer for you! Basically, there are several steps involved in the creation of animated explainer videos and these include the following: Write a Killer Video Script The backbone of every explainer videos is a good script. Besides, explainer videos are summarized videos on how your service, brand or product works. Your script should explain in a way that’s easy to understand. The difficult part is to keep your script as informative and brief as possible. Select a Style for Animation Picking a style for animation goes further than deciding on how you like your explainer videos to look. Choosing a style for animation may set for the perfect tone throughout your videos. Make Your Animations When compared to some animated videos, an explainer vi...

We’ve grown up watching lovable cartoon characters such as  Mickey Mouse , Snow White and Popeye the Sailor Man on TV! They were live characters, who talked and moved and interacted with us. But how many of us actually tried to push the envelope and explore the science behind those characters in those pure days? How did they come to life? How were they so like us, they talked and walked and did what we do yet looked so different? For all those curious minds and every interested soul out there,  2D animation  brought these characters to live.  Yes, several hours have gone into developing and spawning those unforgettable animated cartoon characters using  2D character animation . What is 2D animation? Objects move and transform on screen in a two dimension set-up in 2D animation. It can be done by creating images applying traditional celluloid or in present times by using computerized animation soft wares. Back-to-back images are put in a sequence or “...

The animation industry is a colossal world which rests on skills that are alike in basic structure yet consists of diverse ways to achieve the same dream. The dream of turning fantasy into reality! Speaking of which in our last article A Journey through Traditional Animation we touched upon a few milestones we meet along this amazing journey. Well, let’s take the ride to the finish in this one. So, here are a few more landmarks  2D animation studio  close in to reach the finish line. Layout or Mapping After the completion of the designing of the storyboard, layout is basically the listing of different shots to be presented in the scenes. The animation team here decides on the camera angles, shading of the scene, lighting etc. This helps in conceptualizing poses of the characters in the scene and each pose is visualized in a drawing. The storyboard and these drawings are then incorporated with the audio and by the end of it an animation is formed. Animation the st...

You’ve been with us from our last article  Make that perfect 2D animated video with the right animation video company . In this article, you will learn some additional factors you must keep in mind before you sign up with a 2D animation atlas on the studio for an explainer video. Factual Testimonials What do past clients have to say about the animation studio? Reviews, ratings, recommendations, and testimonials on their websites or LinkedIn profiles help determine this. Doing, this gives you the confidence to choose the production house without any hesitation. Coherence and Responsibility A good animation studio will guide you properly when it comes to the selection of style for the video ( whiteboard animation, motion graphics, character animation ), duration and much more for the video. You know your company/brand better but a good studio will have expertise in the field. Make it a point to listen to their recommendations even in the case of d...

Explainer videos are in rage for online marketing and sales optimization, well we all know this fact by now. With these videos flowing all over the internet and on web pages of all businesses, the question is how long  2D animation videos  should or others made by using different techniques be? To figure this out let’s look at what you need to consider first: -What is the purpose of your animated explainer video? -Where will it be placed? On a homepage, blog, youtube or on landing-page? -What desired action you wish the viewers to take after they watch the video? The third question is actually the most important as it takes your lead to the action. The attention span of the internet-savvy audience is reducing constantly giving momentum to shorter videos as compared to longer ones. Short videos are easy attention grabbers, no doubt but how short should they be? You may consider making a one minute, two, three minutes or even more than that. Knowin...

Animation as a technology  is touching lives rapidly with no signs of stopping. Lives of students, entrepreneurs, business tycoons and every other person in the world uses and benefits from it. It’s a technology-based world that’s evolving really quickly. In this varied world, 2D and 3D technology are changing the meaning of visualization and virtual entertainment completely. I mean who doesn’t get tempted seeing a TV show or a modern game that’s abundant with the rich and high quality of animation. Animated Explainer videos on the Rise Today, smart business people also know that to woo, entertain potential clients boring presentation is going to take them nowhere. So, what do they do? Create animation videos with their intended message and colorful graphics to build brand recognition.  2D animation studios  are responsible for making videos that are high in demand and captivating. So, making sure to select the right production company becomes crucial. As your v...

We all love animation, in fact, we have grown up watching them. Do you remember those days when as a kid, you wanted to be a part of the animated world? Well, thanks to technology, with the evolution of 3D animation services, this dream has become partially true! 2D animation process is different from that of 3D in terms of latest technology, which lets you connect and identify more with the animated world which wasn’t possible with the 2D animated videos. However, the rise of 3D animation services hasn’t affected the popularity of 2D animation. This traditional form of animation is still used in making most animated explainer videos by many corporate companies. Such is the aura of 2D animation! Let us now consider the unique qualities of 2D animated videos which make it still the most preferred choice in the area of animation. OLD IS GOLD We all are well acquainted with this thought and as a matter of fact, we trust it too. 2D animation services have been well tried and test...