How brand and branding are different
Most of the times people use the terms brandand branding design interchangeably, not knowing that both of them are two separate entities. The basic difference between the two is that branding (action: verb) is a roadmap for a journey to help you reach the ultimate destination- your brand. Brand (thing: noun) is where you want to end up after all the marketing and branding efforts you put in. Let's look at what separates the two Branding is a long term investment and brand is your asset According to numerous market researchers, 30% of the market value of businesses come from their brands. On the other hand, branding consumes time, money and other resources to build a respectable and valuable brand. For an asset, (brand) a lot of cultural, operational and monetary investments are required so that the company can project its value proposition in the long run. Branding is a strategy and brand is the goal The main purpose of owning a brand is to get the bu...