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Showing posts from October, 2016

5 Must-have inspirational art books for all creative animators

It’s inspiration time! If you’re a creative and have a curious bend on the world of animation then start your new year with a bookshelf that’s jammed with inspiration, from amazing animation to movie concepts art masterpieces to comic genius. Well, let’s face it, we all know how sitting in front of a blank computer screen, wishing for some source of inspiration feels like. Well, treat yourself with any of these books as they are well worth spending your bucks on.. Pinocchio: The Making of the Disney Epic This one’s  Disney’s  most overlooked classics, commended by critics it finally gets the appraisal it deserves. Well, if you’re a big fan of Disney’s golden era or just simply want to delve into the beginning credits of the most successful and well-loved animation firm till date, then grab a copy and learn a thing or two from this timeless classic. The Art of Dave Seeley The word “epic”, has been played around with a lot, but in case of this collection, it’s a term th

Presentation Trends that You Should Definitely Follow

Presentation designs are what instill life into your presentations. They fill the void and blur the thin line between your textual matter and white spaces, thereby giving a definition to your presentations. Presentation designs go a long way in wooing your clients, helping you sell more and garnering more attention. A corporate presentation done well entails a job half done. What you present to the audience ultimately decides how good you are with the work that you do. In today’s dynamically progressing work environment, one cannot afford to lag behind in terms of adopting good designs irrespective of whether one is pitching for work or trying to win clients Here are some presentation design trends that you should pay heed to, while you’re on the job: 1. Add visuals Time and again, the usage of visuals in presentations has been emphasized. Adding visuals help grab eyeballs, rendering information easy to comprehend. Our brain is programmed in a way that a visual would elicit

Outside Agency to Take Care of Presentations

A strategic intent is what drives an organization. A presentation is what relays that strategic intent, whether to prospective clients or the general audience. The million dollar question however is, “Should you engage the services of a 3rd party to handle presentations?” Presentations here, refer not to brief internal presentations, but the ones that require critical thinking and efficient relaying of information, in a way that they help you notch up more clients and adulation from the peers. You can’t rely on the internal sales team to create a good presentation before every annual sales meeting, or you can’t rely on the lower echelons to create presentations before any big meeting. This is where outsourcing your work to a professional presentation design team comes in handy. Important word of advice- you just get one chance to win over your audience, therefore it’s imperative to bestow your faith in a professional presentation design company. Presentation development requ

Why Outsource Your Presentations to Professional Design Companies

Suppose you’re Mr. X, head of a company that you established over years, with toil, patience and perseverance. You saw the company through times of despair, brainstorming ideas on how to succor it out of impending predicaments, did everything you possibly could to keep the mast flying freely. You did everything that was required, elbowing competition out of the way when the going got tougher. In short, you called all the shots! There might have been times when you’d have fussed over how to conjure that perfect bit of artistry in your business presentations and other paraphernalia. As a result your core business activities might have suffered. Or there might have been other instances where you couldn’t infuse the correct design with the right bit of content for your business presentations. Spearheading a big company means creating more and more presentations day-in and day-out. What to do when you’re faced with a situation where you need a large number of expertly crafted pre

3 Facts you should know about animated explainer videos

What is one of the most hottest marketing tool?  Explainer videos ! They are being extensively published on conversion pages of websites. Companies use them at trade shows and also as pre roll ads on YouTube. While it’s possible to make your own promotional corporate videos, there are several  reasons why hiring a professional animation video company  to write, produce and deliver your animated explainer videos. Remember a few points: – Explainer videos   are not meant to give out minute details of your product There are some companies that are so attached to their product or service that they cram a large number of details into their explainer videos . Explainer videos should serve the purpose of simplifying your brand’s message. Here’s a useful tip: While it may not be your cup of tea to write your own script, you can be involved in the process of script creation process. You know your company and your customers the best. Nobody else knows it like you do. So if the ani

Look your professional best with powerpoint presentation design

Do you know the difference between a tailor-made suit and one you randomly bought of the rack? You can definitely go with the latter, but it won’t get you noticed and it won’t wow your audience . You’ve got to make an impression, what would you see yourself wearing? The same thought process applies to custom-made PowerPoint presentation design and the run-of-the-mill, do-it-yourself variety. You maybe well-versed in using bullet points, clip art and stock photos, but is that really what you’re going to present when you’re pitching to a game-changing client ? The competition is tough out there and there maybe ten or more presentations like yours going after the same money, bid, project or client. You want to be the one who ‘stands out’ right? Great design automatically gives you an upperhand and show you as kind of person or person who goes that extra mile in business. Let’s look at 7 reasons why you need PowerPoint presentation design. 1: Your content maybe the best and

Effects of explainer videos on startups

It’s often difficult to tell a new story to the world. You have to find the right words which can be quite tricky. And what can be even more trickier is finding the right medium to do so. Marketing is all about innovation. How relatable is your product? Because once it fails to make that connection with the audience, there’s no way it’s going to make an impact. It becomes a tough challenge for startups to reach out to target markets. Having clear ideas inside the mind is a different thing and demonstrating it to people in a creative, imaginative way is an entirely different challenge . That’s when you need explainer videos for startups . With them you can educate, innovate and reiterate scope of a business. With explainer videos and teasers as the focus of attention, the marketing world has witnessed major changes. Best way to increase conversion rates Explainer videos for startups come to the best use when it’s necessary for an online business to showcase their new produc

Ingredients of a great corporate presentation!

Contrary to what many people think, in order for a corporate presentation to be great, it shouldn’t be totally jargon dominated. It’s a common misconception that a presentation which lays a lot of emphasis on the technical part, gains favorable reception over the others. You’d be surprised if I tell you that the secret to a great  corporate presentation  is “simplicity”! Great presentations are the ones that drive people to action; they stir people up and help them make a decision on the spot. How to deliver a great corporate presentation to your audience?  1. Focus on storytelling  Good presentations talk about facts, great presentations tell stories! Unlike plain facts being thrown at you; a presentation replete with a story speaks directly to you and delivers an emotional impact on the audience. A great presentation takes the audience through an emotional roller coaster that elicits a decision right then and there! 2. Deliver an emotional impact Great presentations

Minutes can make or break your animated explainer video

From our last article  What Should be the Length of your Next Animated Explainer Video , it became clear that if an explainer video on the landing page is too long then no one’s going to watch it. A 2D animation video or an explainer video made in any other technique can garners numerous benefits to a business like increase in conversion rates, increase in web traffic and most importantly turn viewers into potential customers. If your business video is too lengthy and crammed with too much information chances are you might miss out on those customers. So, what’s the correct video duration that fetches a full value on the money you’ve invested as well as doesn’t let audience lose its interest in it? Analytics show that the longer the video the less people end up watching it till the end. Instead, keep it short, direct and specific. Let the message reach the audience as early as possible by introducing your product/service at the start. For proper understanding of how durat

Why Graphic Designing is the Ideal Career Path

Unlike most other occupations that require a tedious, run of the mill and an ever so mundane framework of operation, graphic design thrives on the ability to deliver creativity! A graphic designer needs to constantly explore the vistas of his/her creative mind to be able to conjure the best designs. The constant brainstorm is what finally paves way to greatness, in the form of a great design. This coveted career choice allows people the liberty to work on their own ideas and also bestows them with an opportunity to work with the best people in this paradigm! Reasons why graphic design should be preferred as a career option Years of experience? Nah! Expertise speaks more You don’t have to grieve through years of toil in order to tread on the right path. If you’re innovative and creative, you’ll come up with something unique that would automatically catapult you into the limelight! The customer isn’t always right Though the prerogative to approve your design lies at the behest of

Next generation tools

PowerPoint and Keynote have long been the de facto standard and the most widely used presentation tools for all your office or personal needs – nearly ubiquitous on corporate computers, feature packed and tightly integrated with other office applications to the extent that they provided the control an average user needed to create and deliver a pitch. In fact for most part of its history, PowerPoint has been almost synonymous with the word “ presentation ” both used and abused interchangeably. Like it or loathe it, both these tools are here to stay. Having said that presentation tools have come a long way, in terms of how they interact with the user and the audience. They have never had it so good. Once a stagnant medium for communicating with captive audiences, they are now freely shared and broadly consumed on blogs, twitter, email, and even sites similar to YouTube that host millions of presentations. Presentation programs have been rewired, regrouped, and re positioned. Here

2D character animation and Its sundry forms

As a follow-up to our previous blog  HOW MICKEY MOUSE CAME TO OUR LIVES WITH 2D CHARACTER ANIMATION , this one will talk about the different types of 2D animation for all the lovers and enthusiasts of this animation form. Cel or Traditional Animation As the name suggests, a traditional form of animation where each frame is drawn by hand. Some traditional  2D animation studios  use this technique where the objects are redrawn in each transparent sheet material called celluloid (where the name cel comes from). We can categorize Cel Animation further, of how it evolved from various stages. Digital Animation Here drawings are drawn straight into the computers without doing it on paper. Path Animation Very simple and easy to learn. In Path Animation an object moves along the lines of a predetermined path on the screen. It could be in a straight lines or a road full of curves. Usually the object may be resized or reshaped but the its form does’nt change. Stop Motion An

What is the best animation style for your animated explainer videos

There are no two ways about the fact that animated explainer videos are a superb marketing tool for any breed of business today, as they are highly adaptable to any business idea. These videos are great crowd-pullers and certify a mount in conversion rates. But it’s fundamental to know that they come in several styles and costs, and, more importantly, decide which style best explains your business. Today, let’s introduce ourselves to each style of animation at our disposal. Each comes with its own set of pros and cons depending upon the appropriateness of the business purposes. 2D Animation – A Crowd Favorite Considered the most creative and most popular style even by animator pundits. You can acquire most control over your videos with 2D animation, and also more prospects when it comes to colors and characters. Well, there isn’t any thinkable drawback to it, although it’s not the perfect style for every business situation.  2D animated videos  creation offers extra options

How mickey mouse came to our lives with 2D character animation

We’ve grown up watching lovable cartoon characters such as  Mickey Mouse , Snow White and Popeye the Sailor Man on TV! They were live characters, who talked and moved and interacted with us. But how many of us actually tried to push the envelope and explore the science behind those characters in those pure days? How did they come to life? How were they so like us, they talked and walked and did what we do yet looked so different? For all those curious minds and every interested soul out there, 2D animation brought these characters to live.  Yes, several hours have gone into developing and spawning those unforgettable animated cartoon characters using  2D character animation . What is 2D animation? Objects move and transform on screen in a two dimension set-up in 2D animation. It can be done by creating images applying traditional celluloid or in present times by using computerized animation soft wares. Back-to-back images are put in a sequence or “frames” creating the illu