PitchWorx

How important is it for you to capture the attention of the target audiences with relevant advertisements? Not so much, or your business depends upon it? I’m pretty sure it’s the second option, isn’t it? The static style of advertisements has been good enough, however since animation has been re-introduced in the market, animated videos offer exciting and effective ways to reap customers' attention amongst the target audience of your brand/product. There are several animation companies, animation studios, motion graphics companies and graphic designing companies that have come up with a smart move to do business with the brands who have mostly younger viewers as their target audience. Why? Animation, irrespective of being 2D or 3D animation, has a very influential and long-lasting impression on the younger viewers. Still, wondering why is it that animation is so highly recommended for the younger target audience? Well, here’s why… ANIMATED ADVERTISEMENTS ARE CAPTIVATING...

The animation industry is a colossal world which rests on skills that are alike in basic structure yet consists of diverse ways to achieve the same dream. The dream of turning fantasy into reality! Speaking of which in our last article A Journey through Traditional Animation we touched upon a few milestones we meet along this amazing journey. Well, let’s take the ride to the finish in this one. So, here are a few more landmarks  2D animation studio  close in to reach the finish line. Layout or Mapping After the completion of the designing of the storyboard, layout is basically the listing of different shots to be presented in the scenes. The animation team here decides on the camera angles, shading of the scene, lighting etc. This helps in conceptualizing poses of the characters in the scene and each pose is visualized in a drawing. The storyboard and these drawings are then incorporated with the audio and by the end of it an animation is formed. Animation the st...

How important is it for you to capture the attention of the target audiences with relevant advertisements? Not so much, or your business depends upon it? I’m pretty sure it’s the second option, isn’t it? Static style of advertisements has been good enough, however since animation has been re-introduced in the market, animated videos offer exciting and effective ways to reap customers attention amongst the target audience of your brand/product. There are several animation companies, animation studios, motion graphics companies and graphic designing companies that have come up with a smart move to do business with the brands who have mostly younger viewers as their target audience. Why? Animation, irrespective of being 2D or 3D animation, has a very influential and long-lasting impression on the younger viewers. Still wondering why is it that animation is so highly recommended for the younger target audience? Well, here’s why… ANIMATED ADVERTISEMENTS ARE CAPTIVATING Have yo...

The animation industry is a colossal world which rests on skills that are alike in basic structure yet consists of diverse ways to achieve the same dream. The dream of turning fantasy into reality! Speaking of which in our last article A Journey through Traditional Animation we touched upon a few milestones we meet along this amazing journey. Well, let’s take the ride to the finish in this one. So, here are a few more landmarks  2D animation studio  close in to reach the finish line. Layout or Mapping After the completion of the designing of the storyboard, layout is basically the listing of different shots to be presented in the scenes. The animation team here decides on the camera angles, shading of the scene, lighting etc. This helps in conceptualizing poses of the characters in the scene and each pose is visualized in a drawing. The storyboard and these drawings are then incorporated with the audio and by the end of it an animation is formed. Animation the st...

The animation industry is a colossal world which rests on skills that are alike in basic structure yet consists of diverse ways to achieve the same dream. The dream of turning fantasy into reality! Speaking of which in our last article A Journey through Traditional Animation we touched upon a few milestones we meet along this amazing journey. Well, let’s take the ride to the finish in this one. So, here are a few more landmarks  2D animation studio  close in to reach the finish line. Layout or Mapping After the completion of the designing of the storyboard, layout is basically the listing of different shots to be presented in the scenes. The animation team here decides on the camera angles, shading of the scene, lighting etc. This helps in conceptualizing poses of the characters in the scene and each pose is visualized in a drawing. The storyboard and these drawings are then incorporated with the audio and by the end of it an animation is formed. Animation the st...

2D animation, which also goes by the name of  traditional animation  still stands as an inspiration to various potential and expert animators in this technology-driven age. Cell technique works on the principles of traditional drawing each image and frame by hand. It’s an authentic technique that’s constantly evolving engrained in creating engaging characters. Professionals at  2d animation studios  bring visuals to life digitally by placing series of images in additive movement. Some steps to follow in 2D The first step in this humble technique is story boarding. Before putting idea from pen to paper, a basic story line becomes the key element. A script is first laid out of which a storyboard is made. Each drawing is placed in strips and is timed in alignment, similar to a comic book format. The storyboard functions with single panels of sketches with dialogues written on it. The team which works further on the project follow this storyboa...

The animation industry is a colossal world which rests on skills that are alike in basic structure yet consists of diverse ways to achieve the same dream. The dream of turning fantasy into reality! Speaking of which in our last article A Journey through Traditional Animation we touched upon a few milestones we meet along this amazing journey. Well, let’s take the ride to the finish in this one. So, here are a few more landmarks  2D animation studio  close in to reach the finish line. Layout or Mapping After the completion of the designing of the storyboard, layout is basically the listing of different shots to be presented in the scenes. The animation team here decides on the camera angles, shading of the scene, lighting etc. This helps in conceptualizing poses of the characters in the scene and each pose is visualized in a drawing. The storyboard and these drawings are then incorporated with the audio and by the end of it an animation is formed. Animation the st...

Animation undoubtedly has the power to enliven ideas, turning them into something so spectacular that it engages the audience like nothing else. The development of  animation videos , right from silent cartoons, to present day “motion graphics” has led to its integration with the advertising industry. Let’s go through the history of animation in advertising : Back in the “Great Depression” era of the 1930's, advertising was mainly dominated by theatrical broadcasts that featured people cajoling you into buying a product. Animation was still in its nascent stages and was reserved for comic strips and skits. It wasn’t till the late 1940’s that people began to realize the potential of animation in the advertising spectrum. The first animated advertisement is still a debated topic, though catalogs of history suggest a stop motion video called “Matches an Appeal” surfaced as the very first instance of animated advertising. The video was aimed at collecting dona...

We can’t say about hiring a contractor, employee or agency, but if you’re looking for to hire an animation studio  for business video production, then there’s some legwork you’ll have to put in before taking the final call. Animation studios vary in style and specialty, and selecting a company that fits all your needs is important. There are many companies laden out there you can choose from. One outstandingly vital criterion is a company’s professionalism. For businesses that are need assistance on how to spot an unprofessional or sub-standard studio, here are 3 signs that an animation studio is not worth working with. Uninspiring website While going through a production studio’s website if its website is uninspiring and mediocre, then it may not be the best way to start of the association. This does not mean that the company’s website has to be flashy and full of graphic images, but it needs to look professional and appropriate for a production house. Does it have quick l...

Animation as a technology is touching lives rapidly with no signs of stopping. Lives of students, entrepreneurs, business tycoons and every other person in the world uses and benefits from it. It’s a technology-based world that’s evolving real quickly. In this varied world, 2D and 3D technology is changing the meaning of visualization and virtual entertainment completely. I mean who doesn’t get tempted seeing a TV show or a modern game that’s abundant with rich and high quality of animation. Animated Explainer videos on theRise Today, smart business people also know that to woo, entertain potential clients boring presentation is going to take them nowhere. So, what do they do? Create animation videos with their intended message and colorful graphics to build brand recognition.   2D animation studios   are responsible for making videos that are high in demand and captivating. So, making sure to select the right production company becomes crucial. As your video is a reflec...