PitchWorx

Back in the days when  explainer videos  had just begun to make a shift out of America, did you ever wonder what might be that ‘special potion’ or ‘the winning formula’ behind these videos? Well, we did! In fact, after a lot of deconstruction and reconstruction of the concept, we noticed a prevalent pattern that was being followed in these videos.  A lot of these explainer videos were led by a character and, usually started in the same vein, “Meet Billy/Sue/Eddie/ Tyler…. A problem would be presented typically like, “Maggie finds excel spreadsheets boring and time-consuming”, followed by an alluring, flashy statement - “Our product will make you save money/save you time/make you sexier than ever….” etc. So that’s how character animation videos make their way into people’s lives. Keeping the ‘Americanisms’ aside, what is most interesting here is the relationship the viewer has with the character. But this gives rise to questions like - how do not character and character a...

Gone are the days when corporate videos were looked upon as serious and rigid in the style in which they’re shot. The new era has brought a new wave of change. An animation is no more restricted to children’s movies and TV series. Animated explainer videos have become an effective way of communication that’s used in various styles where complex ideas need to be explained in a simple, easy manner. Getting a corporate video made in animation is best as it gives a chance to explore various new avenues and over time with new content and different styles. Get to choose from a variety of styles Animation has a wide array of genres in its belt. From motion graphics to 2d character animation, whiteboard, claymation etc., you have the freedom and power to choose a style that best suits your brand and the message that you want to give out through the video. Lowers your cost Animation videos are expensive to create, but once you create one, the greatest advantage that businesses gain out ...

People watch lots and lots of videos on a regular basis and it’s not possible for them to remember each and every video they watch. If they just forget an animated explainer video after watching one then it means it wasn’t effective enough to reach marketing goals. Just watching the video is not enough people must remember you’re video and especially your brand afterwards. The power of animated explainer videos is that within a few seconds, the true essence of your brand is highlighted. Let’s look at a few reasons why all brands should have a marketing video for promotions. A way to get closer to your Audience Only when you build a close, deep connection with the audience only then they come close to your brand. It’s important to give them something they can relate to. An excellent way of doing that is by creating custom characters. When the characters resemble the target audience. This is a famous trick that’s used in movies so why not in animated explainer videos ? When...

It’s been a while you brand new explainer video is embed in your website. We are sure your video is of the highest quality and perfectly represents the spirit of your business and product. But how are you going to measure it’s effective performance? In order to measure the success of your 2D animated video, take into consideration a few key performance indicators also known as KPI’s. The following metrics will certainly help you to accurately measure the success of your explainer video. Bounce rate and time-on page of the video What is bounce rate? The percentage of viewers who come to your website and leave it without browsing on any other page on the website is known as the bounce rate. What is time-on page? The time spent by the visitors on your webpage who did not bounce is the time-on page. With the help of these two concepts you’ll be able to measure the overall performance of the page (where your video is embedded). Let’s say if the bounce rate is h...