PitchWorx

People watch lots and lots of videos on a regular basis and it’s not possible for them to remember each and every video they watch. If they just forget an animated explainer video after watching one then it means it wasn’t effective enough to reach marketing goals. Just watching the video is not enough people must remember you’re video and especially your brand afterwards. The power of animated explainer videos is that within a few seconds, the true essence of your brand is highlighted. Let’s look at a few reasons why all brands should have a marketing video for promotions. A way to get closer to your Audience Only when you build a close, deep connection with the audience only then they come close to your brand. It’s important to give them something they can relate to. An excellent way of doing that is by creating custom characters. When the characters resemble the target audience. This is a famous trick that’s used in movies so why not in animated explainer videos ? When...

Days when hard-bound copies of your ideas, business concepts and blueprints did the rounds are passe! Character animation videos are the new “fever”. No wonder you’d find every successful business with an explainer video that succinctly explains how they work, their products and services! For business, an explainer video embedded in the home page of a website is the portal to spread wings and reach out to people- that is the communication goldmine! Here’s how character animation videos help you grab eyeballs: 1. Inform and entertain Intertwine information with entertainment and you’ll find yourself people who’d be receptive to your videos! That’s how it works. Online competition is fierce, that’s why you have to cut through competition and be heard by your target audience. What is that, that differentiates your explainer video from your competitor’s? Ans: Creativity is what sets you adrift from your competitors. Come up with an idea so noble, that...

A visual narrative prompts an immediate call-to-action. It has the power to stir and shake! That’s why most companies, both startups and Fortune 500 companies have now forayed into creating animated explainer videos to communicate with their audience. Explainer videos are short videos that introduce your company, it’s products and services to the audience. Animation has bestowed us with the power of pushing creative limits and deploying creativity to good use. We now have the power to tweak around with technology and create things that were previously deemed ‘impossible’! Character animation videos serve as compelling business pitches because they are more engaging that text or image based pitches. If you have a proposition that you want to convey to the right people, a video pitch is the way to go about it. Why create explainer videos? Your company’s marketing plan thrives on an interplay between various factors, that renders it successful. While you’re promotin...

If a picture can say a thousand words, imagine what a video can do! A video has the power to shake and stir. It also is a viable tool for companies to promote their business and succour it from abysmally low phases. Most companies, especially start-ups, utilize character animation videos as tools to communicate their message to their target audience. An animated video relays a company’s message to the audience, offsetting the costs associated with a live-video. An engaging animated video is what sells big in today’s world. A video should be such that it is capable of stirring your audience’s cognition and eliciting an instant call-to-action. It should encapsulate your ideas in a concise and crisp manner! The last thing you want is to confuse your audience! Here are some prerequisites to be kept in mind before you animate: 1. Determine your target group Start off with determining who your target group is. The one shoe fits all strategy can be dicey, therefore you have to ...

Need an effective way to boost your business? Contact PitchWorx for a character animation video and go viral! We take your company’s strategic intent, turning them into stunning visual narratives. We also create business presentations, infographics and interactive user interface design.

Ever since the advent of the 20th century, more focus has been laid on character animation, that created a wave back in the day. Though industry practices changed manifold over the years, but concepts like the principles of Disney’s old men have survived the ages. Animators are more focussed on conjuring perfection out of their creative pursuits and nothing sums up creativity quite like character animation video , which employs the best of your creative outlets coupled with skills. Putting both together creates impeccable genius! Three tips that might be of help to graphic designers: 1. Perfection is over-rated Gone are the days when people stood up and applauded perfect flow of events. The order of the day is to fill your physical shots with a little bit of messy artistry in the form of slips, hitches, bumps and misses. Creating a little bit of chaos adds more retention value to the video, however, ensure that it is not unprofessional to the eye! 2. Shorter time ...