PitchWorx

  Making videos in-house can be challenging, especially as a small business owner with finite resources, but if you’re not capitalizing on a corporate video production agency, you’re missing out on one of the most favoured modes of content consumption. You only have to look at the data in favour of video, 94% marketers swear by video as a marketing tool to raise awareness around a product/service, while 81% claim video has enabled them to directly boost sales. While choosing a  corporate video production agency   for your next project, factor in aspects like relevant industry experience, body of work, rapport with the team before blindly enlisting the big hotshot brand in the market for best results. In the age of TikToks and Insta/YouTube Reels, the popularity of short-form videos is on a meteoric rise. Since 2018, the volume of people who watch videos online has doubled. “Video marketing is the key to brand growth and exposure. But as we all know, consistently creating ...

  For a number of years, animated videos and motion design have become a fun way to keep customers entertained and informed. When a custom animation combines the two together you get motion graphics animation videos and they're great at telling stories. Let's see how they can help your company grow.   They simplify complex information Communicating with your audience is always a challenge, especially when you're working in a highly technical industry or you have to constantly deliver complicated information. Motion graphics animation videos with their rich data content make the information very easy to digest. They give your audience a very clear understanding of the business process, allowing them to make the connection between what your brand essentially does and how you can fulfill their requirements. The dynamic nature of motion graphics videos can make learning new concepts actually very exciting.   They increase brand awareness Brand awareness is the su...

  The services offered by a creative design agency alone can tell you in detail about what they have to offer, their business model and their values. Most of these agencies offer a wide range of services and some are specialised. Let's learn about the different types of creative design agencies. Full-service digital agencies A full-service digital agency specializes in many disciplines and complex projects. They are known to be one of the most profitable creative design agencies because they offer research, planning, consulting services and specialize in visual arts, videography, photography, UX etc. They are usually known for their advertising component as they serve large campaigns and marketing goals.   Digital agencies These creative design agencies are similar to full-service agencies but they usually focus more on building products and platforms than microsites and advertisements. These companies help clients to execute digital strategies for their business b...

  Every business owner is looking for ways to boost his conversion rates and marketing efforts. The best way to achieve these goals is by using animated explainer videos . Let's look at 5 benefits of marketing with animated explainer videos.   Reduces the bounce rate Most of the time, people land on your website, look around for a minute and leave. This can be disastrous for your business in the long run. The best way to reduce the website bounce rate is by incorporating animated explainer videos on the site. According to research conducted by Wistia, when a website has a video, visitors are likely to stay 2.6x time longer than they initially did. The best way to make use of an explainer video is to place it in your most visited landing pages. Later, you can perform an A/B test to see if the website is producing the results you're looking for.   Helps to attract mobile users According to a study conducted by Visible Measures, mobile users have better video e...

A creative design agency runs on creative production. Its main goal is to create strategic engagements for a company to connect with its audience. They help to shape every interaction between a company and its audience and make sure that the business owners of the company are involved with the overall brand engagement plan. Let's learn more about its offerings. Branding Every company needs a holistic brand that can stand out in the market space. A creative design agency aims to build a brand that can adhere to a cohesive visual identity and can confidently define it's core beliefs. It can also offer a fresh outside perspective to build a brand from scratch. With the help of brainstorming and observation, it can make you realize things about your industry and company that you didn't know before. Copywriting Good copywriting is essential for crafting meaningful messages that match campaign objectives and ultimately drive action from the target audience. A creative d...

Most of the times people use the terms brandand branding design interchangeably, not knowing that both of them are two separate entities. The basic difference between the two is that branding (action: verb) is a roadmap for a journey to help you reach the ultimate destination- your brand. Brand (thing: noun) is where you want to end up after all the marketing and branding efforts you put in. Let's look at what separates the two Branding is a long term investment and brand is your asset According to numerous market researchers, 30% of the market value of businesses come from their brands. On the other hand, branding consumes time, money and other resources to build a respectable and valuable brand. For an asset, (brand) a lot of cultural, operational and monetary investments are required so that the company can project its value proposition in the long run. Branding is a strategy and brand is the goal The main purpose of owning a brand is to get the bu...

To grab the viewer's attention from the get-go, businesses now are increasingly looking for cartoon/character animation on their websites. The basic idea behind having a character in an animated explainer video is to give an identity to the business. This further helps people remember and connect the business with your character. Let's see why you should use it: You can give the character traits The best thing about character animation is that you can give your character a trait that the audience can find both informative and enjoyable. For example, a character clicking his forehead and instantly finding results for his problem. It helps in creating an identity Social media has the power to make your character popular and this helps to create an identity for viewers. Once the popularity of the character rises up the arc, more and more people will begin to identify the business with a particular character. Another good way to grow your business is by ...

How important is it for you to capture the attention of the target audiences with relevant advertisements? Not so much, or your business depends upon it? I’m pretty sure it’s the second option, isn’t it? The static style of advertisements has been good enough, however since animation has been re-introduced in the market, animated videos offer exciting and effective ways to reap customers' attention amongst the target audience of your brand/product. There are several animation companies, animation studios, motion graphics companies and graphic designing companies that have come up with a smart move to do business with the brands who have mostly younger viewers as their target audience. Why? Animation, irrespective of being 2D or 3D animation, has a very influential and long-lasting impression on the younger viewers. Still, wondering why is it that animation is so highly recommended for the younger target audience? Well, here’s why… ANIMATED ADVERTISEMENTS ARE CAPTIVATING...

How important is it for you to capture the attention of the target audiences with relevant advertisements? Not so much, or your business depends upon it? I’m pretty sure it’s the second option, isn’t it? Static style of advertisements has been good enough, however since animation has been re-introduced in the market, animated videos offer exciting and effective ways to reap customers attention amongst the target audience of your brand/product. There are several animation companies, animation studios, motion graphics companies and graphic designing companies that have come up with a smart move to do business with the brands who have mostly younger viewers as their target audience. Why? Animation, irrespective of being 2D or 3D animation, has a very influential and long-lasting impression on the younger viewers. Still wondering why is it that animation is so highly recommended for the younger target audience? Well, here’s why… ANIMATED ADVERTISEMENTS ARE CAPTIVATING Have yo...