WHAT SHOULD BE THE LENGTH OF YOUR NEXT ANIMATED EXPLAINER VIDEO? Explainer videos are in rage for online marketing and sales optimization, well we all know this fact by now. With these videos flowing all over the internet and on web pages of all businesses, the question is how long 2D animation videos should or others made by using different techniques be? To figure this out let’s look at what you need to consider first: -What is the purpose of your animated explainer video? -Where will it be placed? On a homepage, blog, youtube or on landing-page? -What desired action you wish the viewers to take after they watch the video? The third question is actually the most important as it takes your lead to the action. The attention span of the internet savvy audience is reducing constantly giving momentum to shorter videos as compared to longer ones. Short videos are easy attention grabbers, no doubt but how short should they be? You may consider making a one minute,...
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