PitchWorx

If you have been trying hard to become an effective presenter and looking out for ways to improve yourself, then look no further. Here are some useful tips! Effective presentation is a very vital ingredient for any business type. However, even the most effective presenter suffers from pre-presentation jitters and in the process they tend to slip away in giving the perfect presentation to the audience. Let us now look into some of the points that an effective presenter does and doesn’t do and some extra things that will help you make your presentation a complete success. Most presenters often overlook the setting of the ambiance before pitching out. It is imperative that you check all equipment, seating and even visibility when speaking to the crowd. Reaching out to the audience is extremely important- that is what your presentation is for. Presentations are usually based on time factor. Most effective presenters tend to rehearse the timings before their...

It’s no surprise that animated marketing videos offers one of the best ways to immediately engage website visitors. As a popular tool in digital marketing, video conserves a website visitor’s time and effort and allows startups to explain their supreme benefits quickly. Are you still under the notion that affordable, top-quality computer-assisted animation is the thing of the future? Well, the future is now, and the following 5 tips are for anyone making their first animated marketing video. Whiteboard animation is losing out its popularity… fast and how! Whiteboard animation is becoming a thing of the past now. At some point in ancient history (somewhere in 2007), a man with a vision discovered the wonders of whiteboard videos. “It’s just drawing in front of a camera!” were the magic words. And not only is the technique easy, but the effect is often hypnotic. A well-done video captivates viewers as you take your idea from a blank whiteboard through growth, evolution, ...

When  Breaking Bad  first appeared on television, it bore the tagline “you know the business, I know the chemistry”. For those who never bothered to go through the epic television series, here’s a small synopsis: a sincere chemistry high school teacher is diagnosed with terminal lung cancer and he joins forces with a drug-peddling ex-student of his to become a kingpin selling crystal meth! Well, apart from the drug references, this Netflix favorite show taught us a great deal about selling, the underlying fundamental of any business. Paradigm shift: the “chemistry” out here refers to your “core” offering, the product per se. The “business” here means how effectively you can cajole your audience into buying into your product! That’s the rudiment of every business, which was dramatically highlighted in the hit TV show with Bryan Cranston and Aaron Paul playing the protagonists (the anti-heroes, I’d say)! Picture this: you’ve got an awesome product, courtesy the effor...

The forefront of any business is the “sales” it makes. While other paraphernalia might be important to a business’ concern, the most important and highly critical criterion of a successful business is the amount of sales it generates . Sales processes have broken barriers and traditional channels of selling are now being complemented by “social selling”. What is this new buzzword that’s all over the place? Social selling isn’t just kick starting a sales process with social media tools like Twitter, Facebook or LinkedIn, it encompasses a much more important meaning. It aims at building a strong personal brand employing the usage of content shared across social platforms. Affirming brand image comes with telling powerful stories and growing social connections. Social selling is what drives the future of sales in the present day era and anchors the future of your business. To answer the question asked earlier, social selling is the process that helps social buyers (Facebook/Tw...

We exist in an age of Big Data which means that there is more data than our brains can process. On an average we create close to 2 million videos, 1.5 billion pieces of textual/visual and close to 175 million tweets in a day! So how do we filter unwanted content from this huge pool of data that we create daily? We are always attempting to organizing data most meaningful to us and making it accessible. How can we go about achieving it, in a way that makes data collation easy for people? It can be said that consuming information from the internet is akin to forcing your brain to ingest more information than it can process. So which is the easy way out to organize and curate data that makes consumption a tad bit less complex? The answer to all the above-asked question is  custom infographic designs ; that helps organize data in a way that plays more on the “accessibility” quotient! What is an infographic? An infographic is a combination of text and graphic that presents ...

The animation industry is a colossal world which rests on skills that are alike in basic structure yet consists of diverse ways to achieve the same dream. The dream of turning fantasy into reality! Speaking of which in our last article A Journey through Traditional Animation we touched upon a few milestones we meet along this amazing journey. Well, let’s take the ride to the finish in this one. So, here are a few more landmarks  2D animation studio  close in to reach the finish line. Layout or Mapping After the completion of the designing of the storyboard, layout is basically the listing of different shots to be presented in the scenes. The animation team here decides on the camera angles, shading of the scene, lighting etc. This helps in conceptualizing poses of the characters in the scene and each pose is visualized in a drawing. The storyboard and these drawings are then incorporated with the audio and by the end of it an animatic is formed. Animation the ...

The quest for great looking designs is never ending. Since the turn of the millennium, the demand for good designs has plummeted skywards. Businesses are no longer isolated from the global marketplace and everything is out in the open, including fierce competition. The internet has spawned a movement where businesses are appreciative of designs that are eye-candy-esque enough to thwart competition out of the way. This in turn has led to a growing trend in online marketing, i.e.  infographic designs : What are infographics? An infographic is a visual representation of data or “data viz” as hipsters would call it! Data visualization is actually the art of simplifying complex data and displaying it in a way that makes it easier to grasp. An infographic is a blend of design and text that makes information easily assimilable. Designing a compelling infographic is not everyone’s cup of tea, it requires people who have an acumen for delivering great visual narratives. The crea...

Are you ready with a killer marketing strategy for your new product? Have you come up with a great plan for branding, conversions and ready with that long list of all the features the product has? Awesome! Your customers are already starting to lose interest. Why? Because what they want to know is not what all features your product possesses but simply what’s “in it” for them. How? With  Animated explainer video , tada! Talk to consumers, about their needs, their problems and how do you plan to resolve them. Ask 3 questions that’ll get your product or service “WOW” from the audience. WHAT: The audience should know what you do fundamentally. Explain to them what is the product does for them. Try not to use jargons as it’s likely to sound cliched. WHY: Explain what is your role in the market, the products power to solve the problems and what opportunities you can create for customers. HOW: How you do what you say you do. Remember these questions when you dive into mak...

You’ve just created an amazing explainer video that’s perfect for your business. Now, what? What other role does it have other than being a part of your marketing campaign and adorn the landing page of your website?  Animated explainer video share  much more than that, in fact, they can be real valuable assets to businesses. You’ve sure invested in time, resource and money in creating it, wouldn’t you like it to give you concrete returns? Take a look at some of the ways you can bring  animated explainer videos for startups to use for marketing : Share it on Social Media Social media gives significant exposure to videos shared on it. Sharing explainer videos on popular social media platforms like  Pinterest  and  Instagram  gives them ample opportunity to broaden reach and urge congested web traffic. Advertise it Explainer videos and advertising run alongside each other. As a digital marketer seeking to market your product, you should ...

The art of storytelling is one of life’s most profound yet envied skills. A story if told well, has the power to move; make us laugh or weep. We as humans have always been hard-wired to learning from stories, owing to the fact that we’ve all been raised on folklore and tales of mythology. The storytelling tradition is akin to a language itself. Throughout time, stories have continued to inspire and inform; from one generation to the other. The trend of storytelling may have started way back in history , but the desire to listen from stories still rings out loud. Speaking from a storyteller’s standpoint, the art is one of the most valuable skills as a person managing a business. Business requires you to stand out from competition. One of the best ways to stand out from competition? Engage people in a story that would move and stir your audience! Irrespective of whether you’re a newly established brand or one trying to fight off tough competition from the new entrants, storyt...

One of the many solutions online entrepreneurs gets when they seek insights for a greater online impact is to design a more visual website that’s full of high quality pictures, themes, and images. In short, they are advised to integrate infographic to their online presence to attract more eyes. The rule applies to whether you’re designing social media site or simply want to enhance brand awareness or are looking to reach a wider audience while conducting marketing campaigns, inforgraphics work everywhere! They’re powerful traffic generators and draw people who visit your site. Infographic is… As the name itself suggests, this is a technique used to produce visual information. When you’re uploading content online, it is best to paint it with colorful images and pictures as well as color variations in text. Unlike the old technique of putting everything in plain black, when we look at sites with bold titles consisting of different colors, sundry of images and a colorful them...

The world today is fiercely competitive. It becomes very important for every business to remain unique. Think of it, when you pitch your idea to a client, there are dozens of other competitors ready with their pitches. And more or less their offering is going to be the same. Who would the client give his/her business to? The potential service provider who impressed him/her the most. RFI, RFQ and RFP – the process That impression building starts right from the RFI (Request for Information) you send to the client. It’s natural that you would want to pack the RFI with lots of data and information on your company’s past achievements. How about packing the PPT with a pitch video? For e.g; if your company is into electronic surveillance, then along the PPT which you usually send as an RFI , you can send a pitch video done in animation. You can put in images of all the dynamic work you have done for other clients and see the difference for yourself. PowerPoint presentation fro...

The value of attracting visitors to your website diminishes considerably if people don’t stay on it for more than a few seconds. So no matter how eye-pleasing your web display may be, if it doesn’t hold visitors then all goes for a toss. Well, here’s the truth: a custom animated explainer video can help you demonstrate your business idea in an effective, informative, educational and engaging way. And the topic of the day: it can help you boost your online visibility and improve your position in Google’s rankings. Not a bad place to start right? Time-on-page increased Just by embedding a marketing video above the fold in your home page, or somewhere on the landing page, the average visit time gets increased by 1 minute! This is good news, as Google considers the time-on-page rate as one of the indicators to measure the relevance of your site. Not to mention, it can tell you a lot about user’s content engagement. Keeps your visitors engaged Animated explainer videos run high ...