PitchWorx

From marketers to business owners, everyone’s following the cool trend of making animated explainer videos for their brands. And why not? With the multiple benefits these videos provide it’s come up as the best marketing tool in the online market. Gone are the days when making a marketing video required huge budget and endless amount of time. These days not just big companies but even start ups and medium budget businesses are also creating a whole lot of buzz with explainer videos. How does a marketing explainer video affect a brand? Let’s just say that  animated explainer videos  do the job of popularizing your product or brand in the most engaging and entertaining way possible. A viewer who’s watching one is entertained at the same time getting informed about a product without being bored by reading endless amount of text. Still not too sure whether an explainer video is capable of generating the right buzz for your brand? Stay with us in this article and cle...

How often have you sat through ineffectively outlined PowerPoint presentations that were exhausting, jumbled and diverting? Probably way too much! The uplifting news is: You don’t have to be an expert designer to design out-of-the-box presentations. For making a  corporate presentation  in PowerPoint, Keynote, or elsewhere, here are 5 simple design tips that’ll help you make your presentation a stand-out. Never Use a Built-In Template Regardless of how sweet and gratifying it looks, or the amount of time they will spare you if you want to awe your audience always use a unique presentation design. It’s not that these templates don’t look good or are inadequately composed. But the chances are that people have seen the template before, so you tend to associate yourself with last presentations other than being exceptional. In addition, they also tend to show a lack of effort on your part. You need to put in effort on every part of your presentation, including th...

The thought of taking up a new project, a brand new  animated explainer video  for a business is exciting! The energy of novice clients is contagious which keeps us spirited, the sole reason why we absolutely love kick off meetings. It’s fun to get to know about what they do and discuss the content they want to display in the video. These meetings can go on for hours and are all about finding a way to distill the information that’ll fit into a conceivable video length. But what is that perfect animated explainer video length? 30 seconds? A minute? 2 minutes? Well…. Lets find out! The bottom line of an ideal explainer video length is that it depends on various factors, with the amount of content being the foremost. Some video concepts tend to follow the same pattern. For example in case of business video scripts you’ll see a pattern of: problem, solution, benefits and  call-to-action ! You can begin by asking a lot of questions during the intro of your vide...

In a single day we tend to feel hundreds of different emotions – each fitting and specific to the physical and social situations we find ourselves in. Video content triggers strong emotional feelings, and by making its right use you can direct the customers to take the action you want them to take. It’s the perfect tool to increase your animated explainer video’s persuasive potential. But the important question is what is the reason behind video content generating such strong emotions? There has to be a scientific explanation behind it. Read this and find out the role of emotions in explainer video marketing. MIRROR NEURONS ARE KEY PLAYERS When we watch a character in a movie crying or laughing, we feel there’s some kind of connection with the character and us. A small gesture like frowning of a brow by the actor on the screen can also make us imitate the same action on the other side. The logical explanation behind this is something called “ mirror neurons ”. The mirror ...

With Microsoft PowerPoint turning 25 this past year like we all know, it’s in the middle of a quarter life crisis. When PPT first entered as the new kid in the block, all that was required was its presence. Just pick one of the good old templates, throw in the bullet points and there you had it – an executive-quality, boardroom ready presentation. But times are different now. The same old tricks do not are not enough to impress the audience anymore and the same thing that once got them leaning forward in their seats might have them roll their eyes or just reach for their phones instead. What more PowerPoint is no more the only presentation maker in town. Younger, better competitors like  Keynote  and  Prezi  provide a fresh approach to slide transition, layouts and animation. Slide design matters today if you want to impress the audience PowerPoint is the “Big Daddy” in the business, and is still considered the ultimate presentation solution. But that d...

While writing, reading or listening to a story, it’s characters that comprise the essence. In other words we relate the those characters, they have to ability to build a story or to completely knock it down. If done well, characters can be really inspiring and build a strong connection with your target audience in character animation videos. In this article, we present to you an exclusive sneak peek on how characters are created. Enjoy it! CUSTOMIZED CHARACTERS WORK BEST Before you start sketching characters for an animated explainer video it’s best to craft custom characters aimed to your specific target audience. By this what we mean is, characters are customized keeping in mind how potential customers look at them and behave. Characters generate emotions and a strong connection from your target audience. But characters cannot be created overnight out of thin air. It’s not as simple as it may seem, creating and animating takes a lot of hard work. Developing that spe...

The value of attracting visitors to your website diminishes considerably if people don’t stay on it for more than a few seconds. So no matter how eye-pleasing your web display may be, if it doesn’t hold visitors then all goes for a toss. Well, here’s the truth: a custom animated explainer video can help you demonstrate your business idea in an effective, informative, educational and engaging way. And the topic of the day: it can help you boost your online visibility and improve your position in Google’s rankings. Not a bad place to start right? Time-on-page increased Just by embedding a marketing video above the fold in your home page, or somewhere on the landing page, the average visit time gets increased by 1 minute! This is good news, as Google considers the time-on-page rate as one of the indicators to measure the relevance of your site. Not to mention, it can tell you a lot about user’s content engagement. Keeps your visitors engaged Animated explainer videos run h...

What’s the number one mistake of all the mistakes that designers today tend to make: Well, it’s adding too many colors. To avoid this using more shades is most advisable. Here’s how you can do that. COLOR SCHEMES AFFECT UNDERSTANDING a bruise on the arm may be bluish black or blackish blue! If the color of an orange is orange then what is the color of a carrot? It’s all about the vast spectrum of uncertainty, subjectivity and perception when it comes to selecting colors for art and design. Through this post, we seek to provide some sort of order to the chaos and some defined form to conduct you in picking colors and creating color schemes for your Custom Infographic Design . Subjective as the subject itself may be, it’s the universal truth that colors affect moods, perceptions and add structure to our content. This claim is well-backed with tons of psychological research. Hence, choosing the right color scheme is necessary to enhance the effectiveness of the message tha...

Animation as a technology is touching lives rapidly with no signs of stopping. Lives of students, entrepreneurs, business tycoons and every other person in the world uses and benefits from it. It’s a technology-based world that’s evolving real quickly. In this varied world, 2D and 3D technology is changing the meaning of visualization and virtual entertainment completely. I mean who doesn’t get tempted seeing a TV show or a modern game that’s abundant with rich and high quality of animation. Animated Explainer videos on the Rise Today, smart business people also know that to woo, entertain potential clients boring presentation is going to take them no where. So, what do they do? Create animation videos with their intended message and colorful graphics to build brand recognition.  2D animation studios  are responsible for making videos that are high in demand and captivating. So, making sure to select the right production company becomes crucial. As your video is a r...

A search for a compact way to interpret data and represent it in a visually appealing manner brought me to a blessed landmark solution – Custom Infographics Design. A great medium of communication of any possibly thinkable information. Here we are talking about vast data ranging from representation of earnings to ideas, an innovative resume of a graphic designer and most importantly, a successful content management approach multiplying the online visibility of a website. How will it benefit you? Its easily shareable, Helps spawn inbound links to your website. So how do you go about creating one? This post today reveals 5 tips to make an entry into the world of Infographics! Must be Informative The primary function of an infographic is presenting information soaked in creativity and in a unique fashion. However, that does not by any chance mean a lack in content creation which the customers are in search for. An infographic must contain content that’s real and provi...